Marketing Support Services to Destination Staffordshire

Marketing Support Services to Destination Staffordshire

An agency for maintenance and development of the partnership’s e-tourism platform, including consumer and trade websites and customer and member relationship management.

UK-Stafford: Advertising and marketing services

2013/S 033-052189

Prior information notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Staffordshire County Council
Wedgwood Building, Tipping Street
For the attention of: Gillian Sperrink
ST16 2DH Stafford
UNITED KINGDOM
Telephone: +44 1785854652
E-mail: gillian.sperrink@staffordshire.gov.uk

Internet address(es):

General address of the contracting authority: http://www.staffordshire.gov.uk

Further information can be obtained from: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II.B: Object of the contract (Supplies or services)

II.1)Title attributed to the contract by the contracting authority:

A Range of Marketing Support Services to Destination Staffordshire
II.2)Type of contract and place of delivery or of performance

Service category No 13: Advertising services
Staffordshire County Council.
NUTS code UKG24,UKG23

II.3)Information on framework agreement
II.4)Short description of nature and quantity or value of supplies or services:

1. Media Buying.
An agency for buying media space, both print and digital, in national and regional press, for advertisement of the Partnership’s printed material and for general brand and destination awareness.
2. E-platform Maintenance and Development.
An agency for maintenance and development of the partnership’s e-tourism platform, including consumer and trade websites and customer and member relationship management.
Estimated cost excluding VAT:
Range: between 200 000 and 400 000 GBP
Lots

This contract is divided into lots: yes

II.5)Common procurement vocabulary (CPV)

79340000, 79341200, 79342300, 79341000, 79341100, 79341400, 48211000, 48224000, 72000000

II.6)Scheduled date for start of award procedures

1.5.2013
II.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.8)Additional information:

This is a voluntary Notice for the purposes of transparency and for gauging interest from the market.

Information about lots

Title attributed to the contract by the contracting authority: Lot No: 1 Lot title: Media Buying Services for Destination Staffordshire

1)Short description:

An agency for buying media space, both print and digital, in national and regional press, for advertisement of the Partnership’s printed material and for general brand and destination awareness.
2)Common procurement vocabulary (CPV)

79340000, 79341000, 79341100, 79341400, 79341200

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 100 000 and 200 000 GBP
4)Indication about different date for start of award procedures and/or duration of contract

Duration in months: 60( from the award of the contract)
5)Additional information about lots:
Title attributed to the contract by the contracting authority: Lot No: 2 Lot title: Contract for the Maintenance and Development of E-Platform for Destination Staffordshire

1)Short description:

An agency for maintenance and development of the Partnership’s e-tourism platform, including consumer and trade websites and customer and member relationship management.
2)Common procurement vocabulary (CPV)

48211000, 48224000, 72000000, 79342300, 79340000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 100 000 and 200 000 GBP
4)Indication about different date for start of award procedures and/or duration of contract

Duration in months: 24( from the award of the contract)
5)Additional information about lots:

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Staged payment upon satisfactory completion.
III.2)Conditions for participation
III.2.1)Information about reserved contracts

Section VI: Complementary information

VI.1)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): Destination Staffordshire is a partnership (a Destination Management Partnership/Organisation or DMP/DMO) of public and private sector organisations engaged with the tourism industry, formed 7 years ago with the purpose of developing the size and value of the tourism industry in Staffordshire. The Partnership’s area of concern and activity is the promotion and coordination of the Staffordshire visitor economy for the benefit of its private sector members, i.e. businesses operating in the various parts of the tourism industry in Staffordshire, e.g. accommodation providers, attractions, food & drink providers, and for the benefit of the prosperity of Staffordshire and its residents as a whole.
The local authority partners are: Cannock Chase District Council, Lichfield District Council, Newcastle-under-Lyme Borough Council, Staffordshire Moorlands District Council, Stafford District Council, Tamworth Borough Council, South Staffordshire District Council, Stoke-on-Trent City Council and Staffordshire County Council.
The Partnership has recently secured funding from the European Regional Development Fund (ERDF). This funding amounts to GBP 543 k to be defrayed by March 2015 and matched by contributions from the DMP. The largest share of this funding is allocated to the marketing and development of SMEs in the County and to the raising of consumer awareness of Staffordshire as a visitor destination.
VI.2)Additional information:
VI.3)Information on general regulatory framework

VI.4)Date of dispatch of this notice:13.2.2013