Marketing Technology for Government Communications – Request for Information

Marketing Technology for Government Communications – Request for Information

To provide End to End Marketing Resource Management or Multichannel, Marketing Hub, Social Engagement Solutions, Analytics and Insights – Data Aggregation.


Contract summary



  • Sales, marketing and business intelligence software package – 48480000

Location of contract

United Kingdom

Procurement reference


Published date

4 May 2021

Closing date

27 May 2021

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




Reshaping GCS is part of Government’s Major Projects Portfolio operating within Cabinet Office. As a Transformation programme, Reshaping GCS will further strengthen and unify government communications, making the Government Communication Service (GCS) an even more effective, efficient service, speaking consistently with one voice. The Programme covers strands including standards, campaigns, commercial, careers, inclusion, technology, leadership and efficiency as well as employment.
Potential Providers must first be registered on the Crown Commercial Service e-Sourcing Suite in order to respond to the Procurement. If you have not yet registered on the e-Sourcing Suite, this can be done online at following the link ‘I am a New Supplier User’.

Please note that, to register and to enable any subsequent contract award, you must have a valid DUNS number (as provided by Dun and Bradstreet) for the organisation which you are registering. Potential Providers should note that it could take up to 10 working days to obtain a DUNS number.
Full instructions for registration and use of the system can be found at:

Once you have registered on the eSourcing tool, you will be able to express your interest in this specific procurement. Your registered user will receive a notification email to alert them once this has been done.
Note: If you require additional users from your organisation to see the Invitation to Tender ITT, do not repeat the registration process as this will create a new separate organisation account; instead the registered user can add additional users to the existing supplier organisation account via “User Management” > “Manage Users” > “Users” > “Create”.

To express your interest in this procurement:
1) Login to the eSourcing Suite portal;
2) On the dashboard select the link ITTs open to all suppliers;
3) On the “ITTs Open to All Suppliers” webpage you will see one or more procurements listed, click on the procurement name you wish to access;
4) Click on ‘Express Interest’ at the top of the next screen;
5) You can now access the published documents in the eSourcing Suite portal.

It is advised however that Potential Providers register as soon as practically possible in order to have a sufficient amount of time to respond.

For technical assistance on use of the e-Sourcing Suite please contact the Customer Service Centre:
Telephone: 0345 410 2222

To apply, please respond at

For technical guidance, please review the ‘Useful Links’ on the e-Sourcing Suite homepage.

Please respond quoting CCMA21A01


More information



How to apply


Follow the instructions given in the description or the more information section.


About the buyer


Contact name

Fabiana Milczarek


39 Old Hall Street