Marketing Tender for Scottish Government

Edinburgh: advertising and marketing services

Fully managed marketing services framework

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Scottish Ministers acting through the Scottish Procurement and Commercial Directorate
Victoria Quay
Contact point(s): Scottish Procurement and Commercial Directorate
For the attention of: Darren Russell
EH6 6QQ Edinburgh
UNITED KINGDOM
Telephone: +44 1312443645
E-mail: darren.russell@scotland.gsi.gov.uk

Internet address(es):

General address of the contracting authority: http://www.scotland.gov.uk/Procurement

Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10622

Further information can be obtained from: The Scottish Ministers acting through the Scottish Procurement and Commercial Directorate
Victoria Quay
Contact point(s): Scottish Procurement and Commercial Directorate
For the attention of: Darren Russell
EH6 6QQ Edinburgh
UNITED KINGDOM
Telephone: +44 1312443645
E-mail: darren.russell@scotland.gsi.gov.uk
Internet address: http://www.scotland.gov.uk/Procurement

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The Scottish Ministers acting through the Scottish Procurement and Commercial Directorate
Victoria Quay
Contact point(s): Scottish Procurement and Commercial Directorate
For the attention of: Darren Russell
EH6 6QQ Edinburgh
UNITED KINGDOM
Telephone: +44 1312443645
E-mail: darren.russell@scotland.gsi.gov.uk
Internet address: http://www.scotland.gov.uk/Procurement

Tenders or requests to participate must be sent to: The Scottish Ministers acting through the Scottish Procurement and Commercial Directorate
Victoria Quay
Contact point(s): Scottish Procurement and Commercial Directorate
For the attention of: Darren Russell
EH6 6QQ Edinburgh
UNITED KINGDOM
Telephone: +44 1312443645
E-mail: darren.russell@scotland.gsi.gov.uk
Internet address: http://www.scotland.gov.uk/Procurement

I.2)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local sub-divisions

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Fully managed marketing services framework.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Various locations throughout Scotland.
NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 3
Duration of the framework agreementDuration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 15 000 000 and 20 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

Service providers will be required to supply a fully managed service for the following requirements; advertising services, field marketing, partnership marketing, public relations, direct marketing, segmentation, digital marketing, digital technical services, search engine optimisation, usability, mobile marketing, design and event services.
The framework will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross- border public authorities within the meaning of section 88(5) of the Scotland Act 1998, the Scotland Office, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, Scottish fire & rescue authorities, Scottish joint fire and rescue boards, Scottish police authorities, Scottish joint police boards, Scottish National Park authorities, bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, Forestry Commission, Scottish Futures Trust, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, Cycling Scotland Ltd, Northern Lighthouse Board, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing.
Information about Agencies of the Scottish Ministers and offices in the Scottish Administration which are not ministerial offices is available at.
http://www.scotland.gov.uk/Topics/Government/public-bodies/government-scotlandScottish Non-Departmental Public Bodies are listed at.
www.scotland.gov.uk/Topics/Government/public-bodies/directory

Note: to register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=206719.

The awarding authority has indicated that it will accept electronic responses to this notice via a “Tender Submission Postbox” facility. Further details of this facility are available at http://www.publiccontractsscotland.gov.uk/PostBox/Postbox_Explain.aspx?ID=206719.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. The postbox closes precisely at the time stated.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341400, 79416000, 79822500, 79342100, 79950000, 72413000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

This is a framework agreement. The quantity and scope of work under the Framework will depend on requirements that arise from time to time. These requirements are by their nature unpredictable however, it is estimated based on historical spend that the total 4 year value could be between 15 000 000 GBP to 20 000 000 GBP. Given the current economic climate, the level of future advertising expenditure may reduce.
Estimated value excluding VAT:
Range: between 15 000 000 and 20 000 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: The Framework will be for an initial two year period with an option to extend for a further 2 x 12 month periods.

II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Guarantees may be required from parent companies and from banks. Also, insurance for professional indemnity, employer and 3rd party liability.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

This will be covered in the Invitation to Tender.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Consortia must nominate a prime or lead contractor to deal with Scottish Ministers on all matters relating to this procurement.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to produce a certificate or declaration demonstrating that they are not bankrupt or the subject of an administration order, are not being wound-up, have not granted a trust deed, are not the subject of a petition presented for sequestration of their estate, have not had a receiver, manager or administrator appointed and are not otherwise apparently insolvent.
(2) All candidates will be required to produce a certificate or declaration demonstrating that the candidate, their directors, or any other person who has powers of representation, decision or control of the candidate has not been convicted of conspiracy, corruption, bribery, or money laundering. Failure to provide such a declaration will result in the candidate being declared ineligible and they will not be selected to participate in this procurement process.
(3) All candidates will be required to produce a certificate or declaration demonstrating that they have not been convicted of a criminal offence relating to the conduct of their business or profession.
(4) All candidates will be required to produce a certificate or declaration demonstrating that they have not committed an act of grave misconduct in the course of their business or profession.
(5) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.
(6) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
(7) All candidates will have to demonstrate that they are licensed, or a member of the relevant organisation, in the State where they are established, when the law of that State prohibits the provision of the services, described in this notice, by a person who is not so licensed or who is not a member of the relevant organisation.
(8) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of social security contributions under the law of any part of the United Kingdom or of the relevant State in which the candidate is established
(9) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of taxes under the law of any part of the United Kingdom or of the relevant State in which the economic operator is established.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
All candidates will be required to provide one copy of their organisations audited accounts (or equivalent) and the accounts of their group (if applicable) for the last two years.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As stated in the Pre-qualification Questionnaire.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 6
Objective criteria for choosing the limited number of candidates: As stated in the Pre-qualification Questionnaire.

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

182185

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

9.1.2012 – 15:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

2.3.2012

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: Not yet known.

VI.2)Information about European Union funds

VI.3)Additional information

The framework will be subject to Scots Law. The Scottish Ministers reserves the right not to award a contract for any or all of the requirements described.
Completed PQQs must be uploaded and returned through the Public Contracts Scotland Portal. Please allow good time to submit your application.
Collaborative arrangements:
Collaborative Partners that will have access to the Framework are detailed in Section II.1.5 of this notice.
(SC Ref:206719).

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: An economic operator that suffers, or risks suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2006 (SSI 2006/1) (as amended) may bring proceedings in the Sheriff Court or the Court of Session.

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:28.11.2011