Marketing Tender University of West London

Marketing Tender University of West London

The provision of marketing, advertising and print services. UK-London: advertising and marketing services

2012/S 47-077397

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The University of West London
Strategic Procurement Department, Walpole House, Ealing
W5 5AA London
UNITED KINGDOM

Internet address(es):

General address of the contracting authority: www.uwl.ac.uk

Further information can be obtained from: Internet address: https://in-tendhost.co.uk/uwl

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Internet address: https://in-tendhost.co.uk/uwl

Tenders or requests to participate must be sent to: Internet address: https://in-tendhost.co.uk/uwl

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

The provision of marketing, advertising and print services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Ealing.
NUTS code UKI23

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

UWL is seeking to appoint one or more organisations to undertake the handling of its marketing, advertising and certain print requirements. Comprehensive brand guidelines exist and UWL would expect the contracting organisation(s) to be guardians of the brand. There will need to be joint working between UWL and the contractin organisation(s). The Services shall be divided into 3 Lots. Further information about each Lot is included within this Notice.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341100, 79341200, 79341400, 79342000, 79342100, 79342200, 79824000, 79810000, 79821100, 79811000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options

Options: no
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Creative Development and Marketing & Planning Services

1)Short description

— the management and co-ordination of specific campaigns relating to the recruitment of UWL students,
— a complete creative service for both print and web,
— the ability to provide innovative and cost-effective campaigns,
— the provision of evidence of the return on investment of campaigns undertaken,
— a complete copy writing service,
— the ability to continuously develop staff knowledge,
— management, research and creative support to the UWL Director of Marketing and Recruitment,
— the provision of accurate information relating to educational marketing in general; and,
— marketing and planning support.
2)Common procurement vocabulary (CPV)

79341400, 79340000, 79341000, 79341200, 79341100, 79342000, 79342200

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Media Planning and Buying Services

1)Short description

— a media planning and buying service (for both online and offline media) (including advice on the selection of appropriate media planning tools and services) for the UK and International higher education markets, to enhance student recruitment,
— the ability to continuously develop staff knowledge,
— the provision of administration systems that facilitate the processing and placing of advertisements in an efficient and timely manner,
— social media advice,
— advice of the selection of appropriate media (both online and offline) for staff recruitment; and,
— the ability to provide innovative and cost effective solutions.
2)Common procurement vocabulary (CPV)

79341000, 79340000, 79341100, 79341200

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Print Services

1)Short description

— the management of print services for UWL,
— the provision of cost-effective information on best practice for print,
— a fulfilment service for direct mail campaigns,
— a storage facility for large print items,
— administrative systems to facilitate the processing and placing of print services,
— a distribution facility; and,
— a web-to-print service for basic print items e.g. stationery, business cards and forms.
2)Common procurement vocabulary (CPV)

79800000, 79810000, 79811000, 79820000, 79823000, 79824000, 79822400, 79822000, 79822500

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

The University of West London reserves the right to require parent company or other guarantees of performance and financial liability.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and several liability.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: As set out within the contract documents.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As set out in the Pre-Qualification Questionnaire documents.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As set out in the Pre-Qualification Questionnaire documents.
Minimum level(s) of standards possibly required: As set out in the Pre-Qualification Questionnaire documents.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As set out in the Pre-Qualification Questionnaire documents.
Minimum level(s) of standards possibly required:
As set out in the Pre-Qualification Questionnaire documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

048/MG/MAR
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

2.4.2012
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Hasmita Umaria-Gomes, Head of Strategic Procurement.
Richard Hall, Procurement and Best Value Manager.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: 01/02/2015
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Hasmita Umaria-Gomes
Walpole House, 18-22 Bond Street
W5 5AA Ealing
UNITED KINGDOM

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:5.3.2012