Marketing the Great Highland Railway Journey

Marketing the Great Highland Railway Journey

Our marketing strategy is based on an upgraded website and the production and distribution of leaflets and information panels.CONTRACT NOTICE – NATIONAL

SUPPLIES

1 Authority Details

1.1

Authority Name and Address


Skye and Kyle Rail Development Co. Ltd

Railway Station Museum, Railway Platform,

Kyle of Lochalsh

IV40 8AQ

UK

T.Campbell

+44 1599534824

kylerailway@googlemail.com

+44 1599534824
www.kylerailway.co.uk

1.2

Address from which documentation may be obtained


Skye and Kyle Rail Development Co. Ltd

Railway Station Museum, Railway Platform,

Kyle of Lochalsh

IV40 8AQ

UK

T.Campbell

+44 1599534824

kylerailway@googlemail.com

+44 1599534824
www.kylerailway.co.uk

1.3

Completed documents must be returned to:


Skye and Kyle Rail Development Co. Ltd

Railway Station Museum, Railway Platform,

Kyle of Lochalsh

IV40 8AQ

UK

T.Campbell

+44 1599534824

kylerailway@googlemail.com

+44 1599534824
www.kylerailway.co.uk

2 Contract Details

2.1

Title

Marketing the Great Highland Railway Journey

2.2

Description of the goods or services required

Skye & Kyle Rail Development Co.Ltd (SKR) is restoring the signal box at Kyle of Lochalsh Station and installing a model railway exhibition based on trains that historically used the line. SKR is a registered charity and has run a shop and museum at Kyle Station for the last twelve years.

Our marketing strategy is based on an upgraded website and the production and distribution of leaflets and information panels.

It is anticipated that all materials will have the same logo or theme that is instantly recognisable as “The Great highland Railway Journey ” which is the name of our project.

Interested parties are invited to provide cost estimates for the following . The number required for each is shown.

The contract is as follows:

1.Design a full colour A4 trifold leaflet showing our premises and museum at Kyle with directions etc

2.Print 10,000 leaflets as above

3.Design an A4 full colour, double sided portrait sheet with detail as above for inclusion in bedroom folders of the Landmark Press

4.Print 20,000 leaflets as above

5.Design an A4 single sided full colour poster based on the above

6.Print 100 copies as above

7.Design a full colour A3 map of Kyle of Kyle station based on a hand drawing produced in 1910 which is in our museum.

8.Print 10,000 copies as above

9.Design a full colour A2 map of the Kyle Railway Line showing the route from Inverness to Kyle with relevant text and photographs.

10.Print 10,000 copies of above.

11.Design full colour panels of size 2m x 1m. These should show information about our project and should summarise the information shown in our leaflet. Three will show directions within Kyle and the rest will have the exact same information.

11.Supply a total of ten panels as above with fittings enabled for a wall fixture.

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=232348.

2.3

Notice Coding and Classification

291100 Museums

120 … Highlands and Islands

2.4

Total quantity or scope of tender

The value of the contract is less than £10,000 in value.

3 Conditions for Participation

3.1

Minimum standards and qualification required

The succesfull tenderer must be able to display examples of previous work of a similar nature and be available for meetings at our railway museum at Kyle.

Travel expenses or subsistence will not be paid.

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

a) Time-limit for obtaining documentation  24-09-2012

b) Time-limit for receipt of completed tenders
01-10-2012  Time  12:00

c) Estimated award date  02-10-2012

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

## It is a condition of the contract that the 20,000 completed printed A4 layout sheets must be delivered to the Landmark Press premises at Carrbridge by the 30th November 2012, a stage payment will then be made if required.##

All other materials must be delivered to our station premises by 28th February 2013 when a final payment will be made.

All the information required for inclusion on our interpretation panels and printed materials will be emailed on request to interested parties. This, with the exception of photos of our model railway, historical map and our signal box, which will require a visit to our premises at Kyle Station.

The text “Friends of the Kyle Line” will be required in Gaelic and English on all promotional materials as well as our funders logos.

We will accept estimates for design, printing, and signs/interpretation panels seperately.

(SC Ref:232348)

5.2

Additional Documentation

5.3

Publication date of this notice

17-09-2012