Marketing Training Tender for British Council

Marketing Training Tender for British Council

The British Council Marketing Academy is looking for a provider of professional marketing qualifications accredited by the Chartered Institute of Marketing (CIM) and a provider of a Marketing Masterclass. These are being split into five lots.

UK-Manchester: marketing services

2012/S 35-056677

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

British Council
Bridgewater House, 58 Withworth Street
Contact point(s): Rachael Warne
M1 6BB Manchester
UNITED KINGDOM
E-mail: rachael.warne@britishcouncil.org

Internet address(es):

General address of the contracting authority: www.britishcouncil.org

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Other: Registered Charity
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Marketing Qualifications and Training.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: Worldwide.
NUTS code
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 3
Duration of the framework agreement

Duration in months: 36

II.1.5)Short description of the contract or purchase(s)

The British Council has a Marketing Academy, which is run by the Global Marketing Capability Manager. It is through the Marketing Academy that employees gain professional marketing qualifications and attend courses to progress with their professional development.
The British Council Marketing Academy is looking for a provider of professional marketing qualifications accredited by the Chartered Institute of Marketing (CIM) and a provider of a Marketing Masterclass. These are being split into five lots.
Lot 1: Introductory Certificate in Marketing.
A professional marketing qualification to be delivered by distance learning.
Lot 2: Professional Certificate in Marketing.
A professional marketing qualification to be delivered by distance learning.
Lot 3: Professional Diploma in Marketing.
A professional marketing qualification to be delivered by distance learning. Currently the Professional Diploma has been adapted to meet the needs of the British Council. The Managing Marketing module has been replaced by Campaign Planning & Relationship Management. This adaptation is something we would like to continue with in the new contract.
Lot 4: Diploma in Digital Marketing.
A professional marketing qualification to be delivered by distance learning.
Lot 5: Marketing Masterclass.
The Marketing Masterclass is an invitation only, four day, face to face event for key people within the Organisation that is run once a year. The programme offers four days of intensive study and lively debate facilitated by highly experienced tutors and speakers.
Most delegates have influential, none marketing roles in the British Council. The tenderer will be required to work with the Global Marketing Capability Manager to design the event and provide trainers/speakers. The aims of the Masterclass are to highlight the importance and benefits of marketing to the business and to up skill the delegates.
II.1.6)Common procurement vocabulary (CPV)

79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Introductory Certificate in Marketing

1)Short description

A professional marketing qualification to be delivered by distance learning.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The contract duration will be 36 months with an option to extend for a further two 12 month periods.
Lot No: 2 Lot title: Professional Certificate in Marketing

1)Short description

A professional marketing qualification to be delivered by distance learning.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The contract duration will be 36 months with an option to extend for a further two 12 month periods.
Lot No: 3 Lot title: Professional Diploma in Marketing

1)Short description

A professional marketing qualification to be delivered by distance learning. Currently the Professional Diploma has been adapted to meet the needs of the British Council. The Managing Marketing module has been replaced by Campaign Planning & Relationship Management. This adaptation would be a business led requirement for the new contract.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The contract duration will be 36 months with an option to extend for a further two 12 month periods.
Lot No: 4 Lot title: Diploma in Digital Marketing

1)Short description

A professional marketing qualification to be delivered by distance learning.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The contract duration will be 36 months with an option to extend for a further two 12 month periods.
Lot No: 5 Lot title: Marketing Masterclass

1)Short description

The Marketing Masterclass is an invitation only, four day, face to face event for key people within the Organisation that is run once a year. The programme offers four days of intensive study and lively debate facilitated by highly experienced tutors and speakers.
Most delegates have influential, none marketing roles in the British Council. The tenderer will be required to work with the Global Marketing Capability Manager to design the event and provide trainers/speakers. The aims of the Masterclass are to highlight the importance and benefits of marketing to the business and to up skill the delegates.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The contract duration will be 36 months with an option to extend for a further two 12 month periods.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

No special legal form is required but each supplier will be required to become jointly and severably responsible for the contract before acceptance.
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Contractors will be required to register with https://in-tendhost.co.uk/britishcouncil to take part in the tender process.

Once registered, contractors must re-enter the site, go to their tenders and download the relevant pre-qualification questionnaire, complete it and upload it. Instructions can be downloaded from https://in-tendhost.co.uk/britishcouncil.

Means of proof required. These conditions are outlined in the pre-qualification questionnaire. All completed pre-qualification questionnaires should be submitted to the relevant section on https://in-tendhost.co.uk/britishcouncil.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Means of proof required. These conditions are outlined in the pre-qualification questionnaire. All completed pre-qualification questionnaires should be submitted to the relevant section on https://in-tendhost.co.uk/britishcouncil.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Means of proof required. These conditions are outlined in the pre-qualification questionnaire. All completed pre-qualification questionnaires should be submitted to the relevant section on https://in-tendhost.co.uk/britishcouncil.

III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: yes
Reference to the relevant law, regulation or administrative provision:
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 10
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

CHQ/MA/2012
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

30.3.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

The contract duration will be 36 months with an option to extend for a further two 12 month periods.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:17.2.2012