Media Advertising Tender for University of Cambridge

Media Advertising Tender for University of Cambridge

We expect the successful supplier to provide an innovative, proactive and professional service.

United Kingdom-Cambridge: Advertising services

2014/S 181-319599

 

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Chancellor, Masters and Scholars of the University of Cambridge
Procurement Services, Greenwich House, 1st Floor South, Madingley Rise, Madingley Road
Contact point(s): Procurement Services
For the attention of: Tim Young
CB3 0TX Cambridge
UNITED KINGDOM
Telephone: +44 1223332233
E-mail: purchasing.intend@admin.cam.ac.uk

Internet address(es):

General address of the contracting authority: https://in-tendhost.co.uk/universityofcambridge

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: Higher Education/Research

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

UCAM 036/14 For the provision of Media Advertising and Associated Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKH1

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The University wishes to appoint a media buying agency to work with its Business School (Cambridge Judge Business School) that will provide CJBS with excellent value, report back on ROI, proactively suggest new areas for us to consider, respond to queries quickly and align all CJBS programme areas to maximise effectiveness and gain price efficiencies. We expect the successful supplier to provide an innovative, proactive and professional service.
The University may only consider tenders from companies that have experience of this kind in the Higher Education Sector.

II.1.6)Common procurement vocabulary (CPV)

79341000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

CJBS runs 5 programmes MBA, Executive MBA, Master of Finance, Executive Education, and Entrepreneurial Learning.
We recruit c.180 MBA students a year, 95 % of which are international. We attract c.800 applications for the MBA each year. Marketing objectives are tied closely with admissions goals: we want to attract a highly diverse cohort, (typically represents c50 nationalities), representing the widest range of industry sectors, and the highest levels of academic ability and previous professional achievements.
Over 60 % of the students that attend the Executive MBA programme travel from outside the UK, from as far afield as China, Australia, Malaysia, North America and both Eastern and Western European countries. They represent a vast array of industries from traditional MBA backgrounds in finance, consultancy etc. to the more unconventional with doctors, vets and ex-professional sports people. The Executive MBA has some of the most diverse students and also the most senior at the business school. This means that the Executive MBA often has a different approach to marketing (both traditional and through social media) than the other programmes at the school.
The Master of Finance is a post-experience programme. In June 2014 it was ranked second out of five in the Financial Times ranking of post-experience master of finance courses. Its target audience is those working in international financial hubs within front office type roles across investment banks, asset managers, PE firms, hedge funds and also central banks, insurance and pension funds. Its unique selling proposition is as the only post-experience master’s degree in finance taught at a top University.
Judge Business School Executive Education Limited (Executive Education) is a limited company, wholly owned by the University of Cambridge. Executive Education offers a wide range of open enrolment and customised programmes. These programmes are designed for organisations, business professionals, managers, leaders, and executives from many different functions who strive for professional and personal growth. Programmes are developed to help executives and organisations from both the private and the public sectors achieve operational excellence and results. We attract top quality participants from around the world and across industries and business sectors who are seeking challenging, academically rigorous, yet practical executive development programmes. Excellent knowledge of the higher education, business school, Executive Education markets is an imperative for this position.
The Centre for Entrepreneurial Learning aims to spread the spirit of enterprise to both the University of Cambridge community and to wider national and international audiences through the creation and delivery of a range of educational activities that inspire and build skills in the practise of Entrepreneurship. Entrepreneurs and practitioners are invited in to share their knowledge, insight and experience at a range of programmes, workshops, seminars, modules and events run each year.

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2

II.3)Duration of the contract or time limit for completion

Duration in months: 24 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

UCAM 036/14

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 10.10.2014 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

26.10.2014 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 27.10.2014 – 09:00
Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The University of Cambridge is not a public body within the meaning of the Public Contracts Regulations 2006 (Directive 2004/18) and is not subject to the procurement legislation. Where the University advertises contracts in the Official Journal of the European Union, it does so on a voluntary basis and does not undertake any obligation to comply with the procurement legislation. The University reserves its rights in full to adapt or step outside the procedures in the procurement legislation as the University considers necessary.
Information about the tender process to be followed does not amount to a legally binding offer by the University to follow the process so described. The University reserves the right not to follow or to modify the procedures as the University considers necessary.
The tender process is being conducted electronically via In-tend.
Suppliers are required to register on this web site:

https://in-tendhost.co.uk/universityofcambridge in order to receive documentation. After registering the tender documentation can then be downloaded. All tender responses and any supporting documentation must be submitted through this system. There must be no postal correspondence from bidders unless agreed with the University. Tenders shall not be sent and will not be accepted by fax or e-mail.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

16.9.2014