Media Agency Tender

Media Agency Tender

DMU requires a media agency to support on-going brand awareness and recruitment campaigns.

United Kingdom-Leicester: Advertising and marketing services

2020/S 197-478581

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: De Montfort University
Postal address: LE1 9BH
Town: Leicester
NUTS code: UKF21 Leicester
Country: United Kingdom
Contact person: Simon Palethorpe
E-mail: Simon.Palethorpe@dmu.ac.uk
Internet address(es):
Main address: www.dmu.ac.uk

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/demontfort/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/demontfort/aspx/Home
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Recruitment Media Strategy, Reporting and Media Buying

 

Reference number: 1495

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

DMU requires a media agency to support on-going brand awareness and recruitment campaigns; this will include a broad channel mix on and offline including; TV, cinema, video on demand, digital audio, out of home, press and third party, digital campaigns (PPC, paid social, display and programmatic etc) to name a few for both UK, EU and international markets. A precise description of the services and procurement can be found freely available on the e-tendering portal: https://in-tendhost.co.uk/demontfort/aspx/Home

 

II.1.5)Estimated total value

Value excluding VAT: 16 835 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

II.2.3)Place of performance

NUTS code: UKF21 Leicester
Main site or place of performance:

 

 

II.2.4)Description of the procurement:

DMU requires a media agency to support on-going brand awareness and recruitment campaigns; this will include a broad channel mix on and offline including; TV, cinema, video on demand, digital audio, out of home, press and third party, digital campaigns (PPC, paid social, display and programmatic etc) to name a few for both UK, EU and international markets.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 16 835 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

The Contract is intended to be awarded for a 36-month period, with the option to extend for a potential further 1 year period.

 

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

 

 

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

 

 

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract

III.2.2)Contract performance conditions:

All conditions as stated in the procurement documents.

 

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 09/11/2020
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 16/11/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: High Court of Justice
Postal address: The Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The University will ensure information on the award of the contract is communicated to all tenderers. Tenderers who are unsuccessful shall be informed by the University as soon as possible after the decision has been made as to the reasons why the applicant/tenderer was unsuccessful. If an appeal regarding the award of the contract has not been successfully resolved, the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered into the Court may order the setting aside of the award decision or order for any document to be amended.

 

VI.5)Date of dispatch of this notice:

05/10/2020