Media Brief – Leeds Trinity University

Media Brief – Leeds Trinity University

To provide online paid media (including social) services to meet Leeds Trinity University’s objectives.

Contract summary


  • Advertising and marketing services – 79340000

Location of contract


Value of contract

Published date

19 August 2019

Closing date

23 September 2019

Contract start date

12 November 2019

Contract end date

01 July 2020

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




Media Brief

The brief is to work with an agency (to June 2020) to provide online paid media (including social) services to meet Leeds Trinity University’s objectives.
We are looking for a media partner that does more than implement PPC campaigns that we have built. We want our partner to be strategic about the user journey. Looking at aspects such as:
• User journey
• Multi-channel funnels
• Building a pipeline
• Landing pages.
• Optimising for Conversion
• Retargeting
• Attribution
We have been using paid search (GOOGLE CPC) to drive traffic to our website for a number of years. The focus of this activity has been predominately centred on Open Day bookings as the main conversion metric. Although this remains our most important conversion, we want a considered approach to the conversion journey that maximises engagement.
We are familiar with multi-channel conversion funnels and would expect a partner to consider attribution models and work with us to use them appropriately.

The procurement will be conducted exclusively via the university’s e-tendering website, where all documentation can be found and downloaded:

Leeds Trinity University

The invitation to tender opens at 1500h on 19th August 2019

The tender submission deadline is NOON on MONDAY 23rd SEPTEMBER 2019

Accessing a Tender Opportunity via the university’s e-tendering website:

Once you have created a supplier profile, to respond to an opportunity, click ‘Response Manager’ or ‘View Invites’ and Responses. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the
option of viewing current invites or entering the access code to begin responding to a new opportunity

The Access Code is 46T99W9CZ5

All requests for clarification to be directed exclusively to the E-tendering website Message Centre


About the buyer

Contact name

Mark Hayter


Brownberrie Lane, Horsforth





Other information


Please note the deadline for tender returns is 1200h (NOON) on 23rd September 2019
Any requests for clarification must be received by 1600h on Friday 13 September 2019.


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.