Media Buying and Channel Strategy Planning for English Heritage
English Heritage is looking to procure a media buying and channel planning to provide advice and expertise in channel planning and buying of media to help achieve the following targets during 2015.
United Kingdom-Swindon: Advertising and marketing services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
The Engine House
Contact point(s): https://in-tendhost.co.uk/english-heritage
SN2 2EH Swindon
General address of the contracting authority: https://in-tendhost.co.uk/english-heritage
Address of the buyer profile: https://in-tendhost.co.uk/english-heritage
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.5)Short description of the contract or purchase(s)
5.3m total visitors (this includes members visits and free education visits)
3m paying visitors
50 % brand awareness (as measured by our brand tracker)
1 % growth in brand perception to 26 %
12.6m uniques page views of our website
The appointed agency will need to provide the following services:
— Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.
— Evaluation and reporting.
— Account management.
The appointed agency will have a full understanding of and access to the media opportunities across a range of different channels (on and offline) at local, regional and national level and must be able to demonstrate experience in the planning and delivery of multiple campaigns across multiple sites.
The contract will commence 1.4.2015 and expire 31.3.2018, with 2 one year extensions available.
To express interest in this contract and download the pre-qualification questionnaire please go to https://in-tendhost.co.uk/english-heritage. The closing date for completed PQQs is 11.8.2014 at 12 Noon.
II.1.6)Common procurement vocabulary (CPV)
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.9)Information about variants
Section III: Legal, economic, financial and technical information
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
Section VI: Complementary information
VI.2)Information about European Union funds
VI.5)Date of dispatch of this notice: