London: advertising campaign services
Media Buying Service for the BBC.
Section I: Contracting authority
The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
For the attention of: Andy Gray
W1A 1AA London
Fax: +44 2080082656
General address of the contracting authority: www.bbc.co.uk/supplying/livetenders.shtml
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
Section II: Object of the contract
Main site or location of works, place of delivery or of performance: BBC sites across the United Kingdom – please refer to the full list of sites contained within the PQQ Information Pack attached to the PQQ.
NUTS code UK
— strategy – market analysis, competitor insights, consumer segmentation and targeting,
— planning – integrated media campaigns across platforms,
— buying – outdoor, cinema, press, digital (mobile, search, display, syndication, VoD), event media,
— Campaign Analytics and Research – campaign measurement (effectiveness), specialist tools.
The BBC runs a wide range of marketing campaigns through different types of media including ‘on air’ (BBC channels), online and outdoor.
This tender combines the respective requirement of two separate teams from within the BBC, Marketing and Audiences (M&A) and TV Licensing, into a single pan-BBC tender. M&A and TV Licensing currently outsource Media Buying service from two different specialist agencies.
The campaigns developed by M&A promote BBC content or services. The campaigns run by TV Licensing communicate the need to be correctly licensed and the ease through which payment can be made (online or via other self serve channels).
Range: between 25 000 000 and 30 000 000 GBP
Description of these options: The contract may be extended at the BBC’s discretion on two occasions up to a maximum contract term of five years.
Section III: Legal, economic, financial and technical information
1. Register your company on the eSourcing portal (this is only required once):
— you should first go to www.bbc.co.uk/supplying/livetenders.shtml and follow the link to the BravoSolution eSourcing portal: (https://bbc.bravosolution.co.uk) and click the purple button to register,
— accept the terms and conditions and click continue,
— enter your correct business and user details,
— note the username you chose and click Save when complete,
— you will shortly receive an email with your unique password (please keep this secure).
2. Express an Interest in the tender:
— login to the portal with the username/password,
— click the PQQs/ITTs Open To All Suppliers link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier),
— click on the relevant PQQ/ITT to access the content,
— click the Express Interest button in the Actions box on the left-hand side of the page,
— this will move the PQQ/ITT into your My PQQs/My ITTs page. (This is a secure area reserved for your projects only),
— you can now access any attachments by clicking the Settings and Buyer Attachments in the Actions box.
3. Responding to the tender:
— you can now choose to Reply or Decline to Respond (please give a reason if rejecting),
— you can now use the Messages function to communicate with the buyer and seek any clarification,
— note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ITT,
— there may be a mixture of online and offline actions for you to perform (there is detailed online help available).
You must then submit your reply using the ‘Submit Response’ button in the Actions box on the left-hand side of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk(contact details can be found at https://bbc.bravosolution.co.uk).
Minimum level(s) of standards possibly required: Please refer to Section B3 of the PQQ Information pack.
The BBC will evaluate technical ability/financial standing of the bidders in accordance with Articles 45 to 52 of Directive 2004/18/EC and Regulations 23 to 25 of the Public Contracts Regulations 2006, and a detailed explanation of the evaluation methodology and minimum criteria to be satisfied are set out in the Pre-Qualification Questionnaire.
Minimum level(s) of standards possibly required:
Please refer to Section B3 of the PQQ Information pack.
Section IV: Procedure
Objective criteria for choosing the limited number of candidates: The BBC will evaluate technical ability/financial standing of the bidders in accordance with Articles 45 to 52 of Directive 2004/18/EC and Regulations 23 to 25 of the Public Contracts Regulations 2006, and a detailed explanation of the evaluation methodology and minimum criteria to be satisfied are set out in the Pre-Qualification Questionnaire.
Additional information about electronic auction: The BBC may carry out a Reverse Electronic Auction if appropriate.
Section VI: Complementary information
Estimated timing for further notices to be published: December 2014.
In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation’s fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a .BravoSolution.co.uk extension (our portal provider) or from firstname.lastname@example.org. If Section II.1.9 shows ‘Yes’, variants will be accepted provided they meet the core requirements of the project.
VI.5)Date of dispatch of this notice:14.12.2011