Media Buying Services Contract for S4C
S4C wishes to appoint a company to advise, plan, book and review media campaigns promoting S4C programmes and services.
Procurer reference: Media Buying Services
S4C wishes to appoint a company to advise, plan, book and review media campaigns promoting S4C programmes and services.
Examples of our key objectives would be to:
i) Increase the viewing level of viewers throughout Wales;
ii) Increase the share of viewing by Welsh speakers in peak hours;
iii) Raise awareness and encourage trial of new programme offering/services available; and
iv) reinforce raise awareness of the brand.
S4C requires the supplier to:
• plan and advise on media campaigns as briefed by S4C;
• negotiate favourable rates with media owners;
• be responsible and accountable for clear communication of correct specifications and delivery requirements between the media owners and S4C staff;
• keep S4C abreast of new media developments and promotion opportunities in Wales;
• be able to respond to short lead times and booking requests; and
• attend meetings at S4C Cardiff offices as requested.
Classification of contract (CPV codes)
79340000 – Advertising and marketing services.
79341400 – Advertising campaign services.
79341100 – Advertising consultancy services.
79342200 – Promotional services.
Most economically advantageous tender in terms of:Criteria as detailed in the contract documents
SECTION IV: Administrative Information