Media Buying Services Tender - University of Strathclyde

Media Buying Services Tender – University of Strathclyde

Strathclyde Business School wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media buying services for a range of courses.

United Kingdom-Glasgow: Advertising and marketing services

2020/S 054-129768

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: University of Strathclyde
Postal address: 40 George Street, Procurement Department
Town: Glasgow
NUTS code: UKM82
Postal code: G1 1QE
Country: United Kingdom
Contact person: Jemma Wylie
E-mail: jemma.wylie@strath.ac.uk
Telephone: +44 1415482270

Internet address(es):Main address: http://www.strath.ac.uk/

Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00113

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Provision of Media Buying Services

Reference number: UOS-16753-2020

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University of Strathclyde is now Scotland’s third largest university and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties: HASS, Science, Engineering and Business School — and has a total student population of around 20 000.

The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns, press supplements, online profiles, digital advertising platforms, google advertising and associated advertising options for social media.

II.1.5)Estimated total value

Value excluding VAT: 400 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKM82

II.2.4)Description of the procurement:

Strathclyde Business School (SBS) wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media buying services for a range of courses including MBA, Postgraduate and Undergraduate degrees. Such services include, but are not limited to press campaigns, press supplements, online profiles, digital advertising platforms, search engine advertising and associated advertising options for social media.

SBS aim to appoint a media buying partner who has influence in international markets to attract students from China and other international countries.

II.2.5)Award criteria

Criteria below

Quality criterion – Name: Quality / Weighting: 75

Cost criterion – Name: Cost / Weighting: 25

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: yes

Description of renewals:

The University has reserved the right to extend this contract for 2 x 12 month periods.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes

Description of options:

The contracting authority reserves the right to request additional deliveries by the successful tenderer either intended as partial replacement of the supplies or installations or as the extension of existing supplies or installations. The contracting authority may at its sole discretion exercise this option.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

List and brief description of selection criteria:

The contracting authority shall use the criteria outlined in the ESPD (Scotland). Questions included in relation to economic and financial standing in this procurement are as follows:

4B.1.1

4B.5.1

4B.5.2

4B.5.3.

Full details of requirements are provided below.

Minimum level(s) of standards possibly required:

The corresponding minimum standards are as follows:

4B.1.1 Bidders will be required to have an average yearly turnover of GBP 200 000 for the last 3 years.

Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up or started trading.

4B.5.1 It is a requirement of this contract that bidders hold or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below:

— employer’s (compulsory) liability insurance = GBP 5 000 000,

— public liability insurance = GBP 2 000 000,

— professional indemnity insurance = GBP 2 000 000.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

4C.1.2

Minimum level(s) of standards possibly required:

The corresponding minimum standards are as follows:

Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services/supplies as described in part II.2.4) of the OJEU contract notice or other relevant sections of the site notice.

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As detailed in the ITT.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 15/04/2020

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 13/08/2020

IV.2.7)Conditions for opening of tenders

Date: 15/04/2020

Local time: 12:00

Place:

University of Strathclyde.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3)Additional information:

The value of the contract noted at section II.2.11) of this notice outlines the estimated value based on anticipated usage. Interested Parties shall note that the contracting authority has at section ** of this notice reserved the right to request additional deliveries by the successful tenderer either intended as partial replacement or supplies or installation or as an extension of existing supplies. Interested parties should note that should the contracting authority exercise this option the estimated value may increase by up to an additional 50 %.

The buyer is using PCS-Tender to conduct this ITT exercise. The project code is 16074. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343

Community benefits are included in this requirement. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2361

A summary of the expected community benefits has been provided as follows:

The contracting authority shall include within the award criteria an evaluated question in relation to the provision of community benefits. Interested parties should refer to the invitation to tender for full details.

(SC Ref:617818)

VI.4)Procedures for review

VI.4.1)Review body

Official name: Glasgow Sheriff Court
Postal address: 1 Carlton Place
Town: Glasgow
Postal code: G5 9TW
Country: United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

An economic operator that suffers or risks suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2015 (SS12015/446) (as amended) may bring proceedings in the Sheriff Court.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

12/03/2020