Media Buying Services Tender – University of the West of England
The University is going out to tender for a provider of media buying services.
United Kingdom-Bristol: Business services: law, marketing, consulting, recruitment, printing and security
2019/S 050-115057
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Coldharbour Lane
Bristol
BS16 1QY
United Kingdom
Contact person: Helen Baker
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.uk
NUTS code: UKK11
Address of the buyer profile: www.uwe.ac.uk/finance/purchasing
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
007/2019E Student Recruitment — Media Buying Services
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables. The media Agency will be required to deliver a robust media strategy for the next 4 years to deliver our student number targets, brand health and market growth objectives for the longer term. In Scope:
— media strategy, planning and buying — online and offline, including out of home,
— advertising campaign planning and management,
— campaign optimisation,
— account management,
— reporting,
— media partnerships and training,
— copywriting and creative services as an option,
— UK and international markets.
The media Agency will be required to deliver a robust media strategy for the next 2 years, with the option to extend to a further period of 2 years subject to satisfactory contract performance and business needs of the University. The media strategy will deliver our student number targets, brand awareness and longer term market growth objectives. The Media Agency must have proven expertise in delivering a media strategy and associated media plans that are innovative and digitally focused, delivering compelling content across all channels to tell the story of the University, it’s students, graduates, staff and partnerships. The Media Agency will be transparent on trading and commercial structures, efficient in financial management and reconciliation.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Every 4 years.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.14)Additional information
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
48 months.
VI.4.1)Review body
Coldharbout Lane
Bristol
BS16 1QY
United Kingdom
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.ukInternet address: www.uwe.ac.uk
VI.4.3)Review procedure
VI.5)Date of dispatch of this notice: