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Media Buying Services Tender – University of the West of England
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Media Buying Services Tender – University of the West of England

Thursday, 14 March 2019, 10:08

Media Buying Services Tender – University of the West of England

The University is going out to tender for a provider of media buying services.

United Kingdom-Bristol: Business services: law, marketing, consulting, recruitment, printing and security

2019/S 050-115057

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of the West of England
Coldharbour Lane
Bristol
BS16 1QY
United Kingdom
Contact person: Helen Baker
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.uk
NUTS code: UKK11
Internet address(es):Main address: www.uwe.ac.uk

Address of the buyer profile: www.uwe.ac.uk/finance/purchasing

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/he/aspx/home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

007/2019E Student Recruitment — Media Buying Services

Reference number: UWE/007/2019E

II.1.2)Main CPV code

79000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables.

II.1.5)Estimated total value

Value excluding VAT: 4 300 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79341200
79342000
79341100
79413000
79341400

II.2.3)Place of performance

NUTS code: UKK11
Main site or place of performance:

II.2.4)Description of the procurement:

The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables. The media Agency will be required to deliver a robust media strategy for the next 4 years to deliver our student number targets, brand health and market growth objectives for the longer term. In Scope:

— media strategy, planning and buying — online and offline, including out of home,

— advertising campaign planning and management,

— campaign optimisation,

— account management,

— reporting,

— media partnerships and training,

— copywriting and creative services as an option,

— UK and international markets.

The media Agency will be required to deliver a robust media strategy for the next 2 years, with the option to extend to a further period of 2 years subject to satisfactory contract performance and business needs of the University. The media strategy will deliver our student number targets, brand awareness and longer term market growth objectives. The Media Agency must have proven expertise in delivering a media strategy and associated media plans that are innovative and digitally focused, delivering compelling content across all channels to tell the story of the University, it’s students, graduates, staff and partnerships. The Media Agency will be transparent on trading and commercial structures, efficient in financial management and reconciliation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Every 4 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/04/2019
Local time: 17:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 09/04/2019
Local time: 14:00
Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

48 months.

VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

University of the west of England
Coldharbout Lane
Bristol
BS16 1QY
United Kingdom
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.ukInternet address: www.uwe.ac.uk
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

07/03/2019