Media planning and buying agency services

Media planning and buying agency services

Staffordshire University is seeking a media buying and planning agency to encompass the following services, UK broadcast media, national print, local print and outdoors, digital, overseas-facing online media and overseas traditional media.

UK-Stafford: advertising and marketing services

2012/S 221-364532

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Staffordshire University
P O Box 361, Beaconside
Contact point(s): David Glover
ST16 9EF Stafford
UNITED KINGDOM
Telephone: +44 1785353313
E-mail: t.d.glover@staffs.ac.uk
Fax: +44 1785353550

Internet address(es):

General address of the contracting authority: www.staffs.ac.uk

Further information can be obtained from: staffordshire university
P O Box 361, Beaconside
ST16 9EF Stafford
UNITED KINGDOM
E-mail: tenders@staffs.ac.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Staffordshire University
P O Box 361, Beaconside
ST16 9EF Stafford
UNITED KINGDOM
E-mail: tenders@staffs.ac.uk

Tenders or requests to participate must be sent to: Staffordshire University
P O Box 361, Beaconside
ST16 9EF Stafford
UNITED KINGDOM
E-mail: tenders@staffs.ac.uk

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Media planning and buying agency services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: University sites in Staffordshire.
NUTS code
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

Staffordshire University is seeking a media buying and planning agency to encompass the following services, UK broadcast media, national print, local print and outdoors, digital, overseas-facing online media and overseas traditional media. We would also require overseas planning and buying in various specific countries, to be determined but outside the EU and the supplier will need to offer this service via network colleagues or other partners. As well as two large scale campaigns (recruitment and clearing) anticipated schedules will cover other tactical campaigns, such as parents of school students, locally resident part time students or business owners. In summary, we are seeking an active partner to offer insight and recommendations and help us stand out from the crowd. Our operating language is English.
II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 3 000 000,00 and 3 500 000,00 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Requested in pre qualifying questionnaire (pqq).
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Pqq and invitations to tender (itt) and all supporting documents must be priced in GBP sterling and all payments made under contract will be in GBP sterling.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and several liability.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Set out in pqq.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Set out in pqq.
Minimum level(s) of standards possibly required: Set out in pqq.
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. company information, turnover, organisation. Weighting 10

2. personnel allocated and expertise. Weighting 25

3. company experience applicable to HE sector. Weighting 15

4. working relationships. Weighting 20

5. overseas arangements. Weighting 15

6. case studies. Weighting 15

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

media buying 2013
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 2.1.2013
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

16.1.2013
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

Non compliant responses may not be considered. The University reserves the right to cancel the pqq / itt process at any stage.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:14.11.2012