Media Planning and Buying for Aston Business School

Media Planning and Buying for Aston Business School

Aston is looking to procure media planning and buying for Aston Business School for Masters and MBA degree programmes.

United Kingdom-Birmingham: Advertising and marketing services

2013/S 143-249318

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Aston University
Aston Triangle
For the attention of: Sharn Bains
B4 7ET Birmingham
UNITED KINGDOM
Telephone: +44 1212044978
E-mail: purchasing@aston.ac.uk

Internet address(es):

General address of the contracting authority: www.aston.ac.uk

Address of the buyer profile: http://www1.aston.ac.uk/staff/centralprocurement/procurement/

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Media Planning and Buying for Aston Business School.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
NUTS code
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with a single operator
Duration of the framework agreement

Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 320 000 GBP

II.1.5)Short description of the contract or purchase(s)

Aston is looking to procure media planning and buying for Aston Business School for Masters and MBA degree programmes.
AACSB and EQUIS. We are renowned for the quality of our teaching, research and our supportive environment. By 2020, we aim to be the best Business School in the world for employability and global mobility.
In addition to our large numbers of undergraduate business students, we run an innovative portfolio of over 20 specialist masters programmes, Aston Law and the Aston MBA (with Full Time, Part-Time and Online pathways).
Our MSc programmes, and Full Time and Online MBA programmes, attract a majority international audience and we actively market in a number of countries worldwide, which include India, China, Thailand and Vietnam, along with Europe and the Middle East.
The appointed agency will utilise their knowledge and experience of the worldwide marketplace to assist us in creating and delivering successful, cost effective marketing campaigns that will achieve our recruitment targets across the programmes.
We consider market intelligence, of our target audience, of our competitor Schools and of relevant media channel products and services – to be a vital ingredient in our choice of agency.
We will welcome ideas for innovative use of budget to achieve exposure in key markets, while also utilising tried and tested media channels simultaneously.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341200, 79341000, 79341400, 79341100

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 96 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

EU/142/0613/AS
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 29.8.2013
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

2.9.2013
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Date: 2.9.2013

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: minumum of 2 years, maximum of 4 years.
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Aston University
B4 7ET
UNITED KINGDOM
E-mail: purchasing@aston.ac.uk

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:23.7.2013