Media Planning and Buying for HMS Caroline

Advise, plan, book and review media campaigns in Northern Ireland promoting HMS Caroline in Belfast.

Contract summary

Industry

Materials and Products, Technology and Equipment, Construction and Real Estate, Printing and Publishing

Location of contract

Northern Ireland

Value of contract

£36k

Published date

27 January 2017

Closing date

06 March 2017

Contract start date

01 April 2017

Contract end date

31 March 2018

Description

NMRN is seeking through this tender process to appoint a company to advise, plan, book and review media campaigns in Northern Ireland promoting HMS Caroline in Belfast as a national visitor attractions to residents and visitors.

Examples of our key objectives include:
– To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017

– To plan and execute a strong offline advertising campaign to gain cut-through to target audiences

– To deliver impactful call to action campaigns affording as many opportunities to hear and see as possible
– To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots.