Media Planning and Buying Services for The Carbon Trust
The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.
UK-London: advertising and marketing services
2012/S 18-029248
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
The Carbon Trust
6th Floor, 5 New Street Square
For the attention of: Please include “Provision of Marketing Media Planning and Buying Services to the Carbon Trust” in the subject field of all emails
EC4A 3BF London
UNITED KINGDOM
E-mail: mediaplanningbuying-marketing.ojeu@carbontrust.co.uk
Internet address(es):
General address of the contracting authority: www.carbontrust.co.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
Section II: Object of the contract
Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: Throughout wider UK,Wales, Scotland and NI.
NUTS code UKI1
The Carbon Trust remains mission driven and as such is not for profit, all revenues go back into the business to support the mission to accelerate the move to a low carbon economy.
The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.
The Carbon Trust requires a services provider who has international expertise that we can utilise especially in Asia and Latin America.
The services provider agency will be able to demonstrate capabilities of planning and buying social and digital media opportunities in the UK and abroad, as well as traditional B2B media with a view to assisting the Carbon Trust in accomplishing 3 main Media objectives:
1. Lead generation.
The focus is on a media strategy that drives good quality lead generation (good quality means those leads could go on to become sales).
2. Reach and Influence.
We aim to reach and positively influence as many organisations that will buy our services as possible, both in the UK and in other international markets (further specific details about which are included in the scope of work incorporated within the ITT).
3. Favourability.
We will look to combine compelling creative messages with media selections to improve understanding of what services we offer, which should in turn improve our favourability score (as measured in our annual brand tracker).
79340000, 79341000, 79341100, 79341200, 79342000
The duration of the contract will be 24 months from commencement, with an option to extend for a further 12 months (or part thereof) at the Carbon Trust’s discretion.
The Carbon Trust reserves the right not to award a contract or to award part of a contract only.
Estimated value excluding VAT: 500 000,00 GBP
Description of these options: As described previously in II.2.1 the contract may be extended for a period of up to 12 months at the discretion of the Carbon Trust.
Provisional timetable for recourse to these options:
in months: 21 (from the award of the contract)
Section III: Legal, economic, financial and technical information
Description of particular conditions: A service provider that has been convicted of the following offences will not be eligible to participate:
* Conspiracy (where that conspiracy relates to participation in a criminal organisation).
* corruption.
* bribery.
* fraud.
* money laundering.
We are also likely to exclude service providers and/or individuals from participation on the following grounds:
* if they are insolvent or have any insolvency proceedings commenced against them;
* if they are convicted of a criminal offence relating to the conduct of their business or profession;
* if they have committed an act of grave misconduct in the course of their business or profession;
* if they have not fulfilled obligations relating to the payment of social security contributions;
* if they have not fulfilled obligations relating to the payment of taxes;
* if they are guilty of serious misrepresentation in providing any information required by the Carbon Trust.
2. Has your organisation met all its obligations to pay its creditors and staff during the past year? If no, explain why not?
3. Does any of the following apply to your organisation, or to (any of) the director(s)/partners/proprietor(s).
(a) Is in a state of bankruptcy, insolvency, compulsory winding up, receivership, composition with creditors, or subject to relevant proceedings?
(b) Has been convicted of a criminal offence related to business or professional conduct?
(c) Has committed an act of grave misconduct in the course of business?
(d) Has not fulfilled obligations related to payment of taxes?
(e) Is guilty of serious misrepresentation in supplying information?
(f) Is not in possession of relevant licenses or membership of an appropriate organisation where required by law?
4. Supply details of company standing (annual turnovers for the last 3 years in the area of business most relevant to the work under consideration, number of staff, length of time trading).
5. Provide copies of any public liability, employer’s liability and insurance certificates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required: Evidence that the service provider is in a satisfactory financial position to deliver the required services.
1. Have you had any contracts terminated for poor performance in the last 3 years, or any contracts where damages have been claimed by the contracting authority? If yes, please provide details.
2. Details and/or certificate(s) attesting the company or companies’ conformity with quality assurance standards and any other standards relevant to the services.
3. Indication of whether any proportion of the contract would be sub-contracted to another organisation and if so the proportion of the contract that would be sub-contracted.
4.Detail staff turnover rates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required:
The bidder should demonstrate the capacity to perform the services required.
The bidder should demonstrate sufficient aptitude to deliver the services.
Section IV: Procedure
Section VI: Complementary information
The Invitation to Tender (ITT) document (complete with Schedules and Annexes) and the General Conditions of Contract pertaining to this procurement can be obtained directly from the Carbon Trust website at the following address: http://www.carbontrust.co.uk/about-carbon-trust/work-with-us/contract-tender-opportunities/pages/default.aspx.
Bidders should follow the instructions for the submission of tenders set out in the ITT.
The Carbon Trust reserves the right not to award a contract or to award part of a contract only. The costs of tendering shall be the responsibility of bidders.
You are further advised that the entire Carbon Trust and all of its Group companies and subsidiaries may benefit from any contract(s) that arise from this procurement. This currently includes, but may not be limited to in future group restructuring:
Carbon Trust.
Carbon Trust Enterprises Limited;
Carbon Trust Footprinting Certification Company Limited;
Carbon Trust Footprinting Company Limited;
Carbon Trust Standard Company Limited;
Low Carbon Workplace Limited; and, additional companies within the Carbon Trust Group, as may be notified by the Carbon Trust from time to time.
Further, you are advised that you may be required to contract directly with the relevant Group company as notified to you. All contract duties, liabilities and obligations will consequently be between you and the Carbon Trust or the relevant Group company”.
For further details about the Carbon Trust please see our website: http://www.carbontrust.co.uk.
The High Court
Royal Courts of Justice The Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000
Internet address: www.hmcourts-service.co.uk
The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.5)Date of dispatch of this notice:25.1.2012