Media Planning and Buying Services for The Carbon Trust
The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.
UK-London: advertising and marketing services
2012/S 18-029248
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
The Carbon Trust
6th Floor, 5 New Street Square
For the attention of: Please include “Provision of Marketing Media Planning and Buying Services to the Carbon Trust” in the subject field of all emails
EC4A 3BF London
UNITED KINGDOM
E-mail: mediaplanningbuying-marketing.ojeu@carbontrust.co.uk
Internet address(es):
General address of the contracting authority: www.carbontrust.co.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Environment
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Media Planning and Buying Services (Marketing Services).
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: Throughout wider UK,Wales, Scotland and NI.
NUTS code UKI1
Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: Throughout wider UK,Wales, Scotland and NI.
NUTS code UKI1
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
The Carbon Trust has developed into a commercial business and is now selling its world-leading services in Carbon reduction and sustainability to businesses, governments and public sector organisations across the world.
The Carbon Trust remains mission driven and as such is not for profit, all revenues go back into the business to support the mission to accelerate the move to a low carbon economy.
The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.
The Carbon Trust requires a services provider who has international expertise that we can utilise especially in Asia and Latin America.
The services provider agency will be able to demonstrate capabilities of planning and buying social and digital media opportunities in the UK and abroad, as well as traditional B2B media with a view to assisting the Carbon Trust in accomplishing 3 main Media objectives:
1. Lead generation.
The focus is on a media strategy that drives good quality lead generation (good quality means those leads could go on to become sales).
2. Reach and Influence.
We aim to reach and positively influence as many organisations that will buy our services as possible, both in the UK and in other international markets (further specific details about which are included in the scope of work incorporated within the ITT).
3. Favourability.
We will look to combine compelling creative messages with media selections to improve understanding of what services we offer, which should in turn improve our favourability score (as measured in our annual brand tracker).
The Carbon Trust remains mission driven and as such is not for profit, all revenues go back into the business to support the mission to accelerate the move to a low carbon economy.
The Carbon Trust is looking to appoint a Media Planning and Buying services provider that have demonstrated planning and buying of media that drives leads, through securing media that goes beyond awareness raising and into driving interest and action.
The Carbon Trust requires a services provider who has international expertise that we can utilise especially in Asia and Latin America.
The services provider agency will be able to demonstrate capabilities of planning and buying social and digital media opportunities in the UK and abroad, as well as traditional B2B media with a view to assisting the Carbon Trust in accomplishing 3 main Media objectives:
1. Lead generation.
The focus is on a media strategy that drives good quality lead generation (good quality means those leads could go on to become sales).
2. Reach and Influence.
We aim to reach and positively influence as many organisations that will buy our services as possible, both in the UK and in other international markets (further specific details about which are included in the scope of work incorporated within the ITT).
3. Favourability.
We will look to combine compelling creative messages with media selections to improve understanding of what services we offer, which should in turn improve our favourability score (as measured in our annual brand tracker).
II.1.6)Common procurement vocabulary (CPV)
79340000, 79341000, 79341100, 79341200, 79342000
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
There is a requirement for one services provider to act as a single source Agency providing the Media Planning and Buying services described in II.1.5 above,
The duration of the contract will be 24 months from commencement, with an option to extend for a further 12 months (or part thereof) at the Carbon Trust’s discretion.
The Carbon Trust reserves the right not to award a contract or to award part of a contract only.
Estimated value excluding VAT: 500 000,00 GBP
The duration of the contract will be 24 months from commencement, with an option to extend for a further 12 months (or part thereof) at the Carbon Trust’s discretion.
The Carbon Trust reserves the right not to award a contract or to award part of a contract only.
Estimated value excluding VAT: 500 000,00 GBP
II.2.2)Information about options
Options: yes
Description of these options: As described previously in II.2.1 the contract may be extended for a period of up to 12 months at the discretion of the Carbon Trust.
Provisional timetable for recourse to these options:
in months: 21 (from the award of the contract)
Description of these options: As described previously in II.2.1 the contract may be extended for a period of up to 12 months at the discretion of the Carbon Trust.
Provisional timetable for recourse to these options:
in months: 21 (from the award of the contract)
II.2.3)Information about renewals
This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion
Duration in months: 36 (from the award of the contract)
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
May be offered and/or required.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Further details will be set out in the contractual documentation.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
If the service provider is a consortium, the members of the consortium must select from amongst themselves a lead contractor acceptable to the Carbon Trust.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: yes
Description of particular conditions: A service provider that has been convicted of the following offences will not be eligible to participate:
* Conspiracy (where that conspiracy relates to participation in a criminal organisation).
* corruption.
* bribery.
* fraud.
* money laundering.
We are also likely to exclude service providers and/or individuals from participation on the following grounds:
* if they are insolvent or have any insolvency proceedings commenced against them;
* if they are convicted of a criminal offence relating to the conduct of their business or profession;
* if they have committed an act of grave misconduct in the course of their business or profession;
* if they have not fulfilled obligations relating to the payment of social security contributions;
* if they have not fulfilled obligations relating to the payment of taxes;
* if they are guilty of serious misrepresentation in providing any information required by the Carbon Trust.
Description of particular conditions: A service provider that has been convicted of the following offences will not be eligible to participate:
* Conspiracy (where that conspiracy relates to participation in a criminal organisation).
* corruption.
* bribery.
* fraud.
* money laundering.
We are also likely to exclude service providers and/or individuals from participation on the following grounds:
* if they are insolvent or have any insolvency proceedings commenced against them;
* if they are convicted of a criminal offence relating to the conduct of their business or profession;
* if they have committed an act of grave misconduct in the course of their business or profession;
* if they have not fulfilled obligations relating to the payment of social security contributions;
* if they have not fulfilled obligations relating to the payment of taxes;
* if they are guilty of serious misrepresentation in providing any information required by the Carbon Trust.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: As a pre-qualification requirement bidders will required to submit responses to the generic questions set out in sections III.2.2 and III.2.3 of this Contract Notice as well as the service specific pre-qualification questions set out in the Invitation to Tender (ITT) in their proposal. This will be In addition to the bidders technical and comercial submissions against the main scope of work in the ITT. Partial completion or an absence of any of the details pertaining to these sections may disqualify the bidder’s main proposal from consideration in this procurement. The bidder must also attain the minimum standard set in the pre-qualification questions in oder for the main proposal to be formally considered and evaluated. Should the bidder fail to reach the minimum standard, or be failed on any of the binary pre-qualification pass/fail questions that require a pass mark, then this will disqualify the bidder’s main proposal from further consideration in the procurement.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: 1. Has your organisation met the terms of its banking facilities and loan agreements (if any) during the past year? If no, what were the reasons, and what has been done to put things right?
2. Has your organisation met all its obligations to pay its creditors and staff during the past year? If no, explain why not?
3. Does any of the following apply to your organisation, or to (any of) the director(s)/partners/proprietor(s).
(a) Is in a state of bankruptcy, insolvency, compulsory winding up, receivership, composition with creditors, or subject to relevant proceedings?
(b) Has been convicted of a criminal offence related to business or professional conduct?
(c) Has committed an act of grave misconduct in the course of business?
(d) Has not fulfilled obligations related to payment of taxes?
(e) Is guilty of serious misrepresentation in supplying information?
(f) Is not in possession of relevant licenses or membership of an appropriate organisation where required by law?
4. Supply details of company standing (annual turnovers for the last 3 years in the area of business most relevant to the work under consideration, number of staff, length of time trading).
5. Provide copies of any public liability, employer’s liability and insurance certificates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required: Evidence that the service provider is in a satisfactory financial position to deliver the required services.
2. Has your organisation met all its obligations to pay its creditors and staff during the past year? If no, explain why not?
3. Does any of the following apply to your organisation, or to (any of) the director(s)/partners/proprietor(s).
(a) Is in a state of bankruptcy, insolvency, compulsory winding up, receivership, composition with creditors, or subject to relevant proceedings?
(b) Has been convicted of a criminal offence related to business or professional conduct?
(c) Has committed an act of grave misconduct in the course of business?
(d) Has not fulfilled obligations related to payment of taxes?
(e) Is guilty of serious misrepresentation in supplying information?
(f) Is not in possession of relevant licenses or membership of an appropriate organisation where required by law?
4. Supply details of company standing (annual turnovers for the last 3 years in the area of business most relevant to the work under consideration, number of staff, length of time trading).
5. Provide copies of any public liability, employer’s liability and insurance certificates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required: Evidence that the service provider is in a satisfactory financial position to deliver the required services.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
1. Have you had any contracts terminated for poor performance in the last 3 years, or any contracts where damages have been claimed by the contracting authority? If yes, please provide details.
2. Details and/or certificate(s) attesting the company or companies’ conformity with quality assurance standards and any other standards relevant to the services.
3. Indication of whether any proportion of the contract would be sub-contracted to another organisation and if so the proportion of the contract that would be sub-contracted.
4.Detail staff turnover rates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required:
The bidder should demonstrate the capacity to perform the services required.
The bidder should demonstrate sufficient aptitude to deliver the services.
1. Have you had any contracts terminated for poor performance in the last 3 years, or any contracts where damages have been claimed by the contracting authority? If yes, please provide details.
2. Details and/or certificate(s) attesting the company or companies’ conformity with quality assurance standards and any other standards relevant to the services.
3. Indication of whether any proportion of the contract would be sub-contracted to another organisation and if so the proportion of the contract that would be sub-contracted.
4.Detail staff turnover rates.
Note: Partial completion or an absence of any of the details pertaining to this section may disqualify the services provider from participating further in the procurement.
Minimum level(s) of standards possibly required:
The bidder should demonstrate the capacity to perform the services required.
The bidder should demonstrate sufficient aptitude to deliver the services.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
5.3.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
in days: 90 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening tenders
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
The Invitation to Tender (ITT) document (complete with Schedules and Annexes) and the General Conditions of Contract pertaining to this procurement can be obtained directly from the Carbon Trust website at the following address: http://www.carbontrust.co.uk/about-carbon-trust/work-with-us/contract-tender-opportunities/pages/default.aspx.
Bidders should follow the instructions for the submission of tenders set out in the ITT.
The Carbon Trust reserves the right not to award a contract or to award part of a contract only. The costs of tendering shall be the responsibility of bidders.
You are further advised that the entire Carbon Trust and all of its Group companies and subsidiaries may benefit from any contract(s) that arise from this procurement. This currently includes, but may not be limited to in future group restructuring:
Carbon Trust.
Carbon Trust Enterprises Limited;
Carbon Trust Footprinting Certification Company Limited;
Carbon Trust Footprinting Company Limited;
Carbon Trust Standard Company Limited;
Low Carbon Workplace Limited; and, additional companies within the Carbon Trust Group, as may be notified by the Carbon Trust from time to time.
Further, you are advised that you may be required to contract directly with the relevant Group company as notified to you. All contract duties, liabilities and obligations will consequently be between you and the Carbon Trust or the relevant Group company”.
For further details about the Carbon Trust please see our website: http://www.carbontrust.co.uk.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
The High Court
Royal Courts of Justice The Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000
Internet address: www.hmcourts-service.co.uk
VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: The Carbon Trust will incorporate a standstill period at the point information on the award of the contract(s) is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:25.1.2012