Media Planning and Buying Tender

Media Planning and Buying Tender

Gatwick Airport Limited are seeking to identify a suitably qualified and experienced media agency to provide media planning and, as required by Gatwick Airport Limited and on a case by case basis, the buying of media.

UK-Gatwick: advertising and marketing services

2012/S 219-360902

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Gatwick Airport Limited
8th Floor, Destinations Place, West Sussex
For the attention of: Alison Gravett
RH6 0NP Gatwick Airport
UNITED KINGDOM
Telephone: +44 1293502916
E-mail: procurement@gatwickairport.com

Internet address(es):

General address of the contracting authority: www.gatwickairport.com

Further information can be obtained from: Gatwick Airport Limited
8th Floor, Destinations Place
RH6 0NP Gatwick Airport
UNITED KINGDOM

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Gatwick Airport Limited
8th Floor, Destinations Place
Gatwick Airport
UNITED KINGDOM

Tenders or requests to participate must be sent to: Gatwick Airport Limited (Further information can be obtained in Section IV)
(Further information can be obtained in Section IV)
(Further information can be obtained in Section I
UNITED KINGDOM

I.2)Type of the contracting authority

Other: Civil Aviation
I.3)Main activity

Other: Airport
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Media planning and buying.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
NUTS code UKJ24

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

Advertising and marketing services. Marketing services. Advertising services. Advertising consultancy services. Gatwick Airport Limited are seeking to identify a suitably qualified and experienced media agency to provide media planning and, as required by Gatwick Airport Limited and on a case by case basis, the buying of media. Please note this does not include paid search media.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79342000, 79341000, 79341100

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

The successful organisation will be provided with a brief from GAL and required to provide a detailed marketing plan proposal to achieve the ‘vision’ of Gatwick Airport and grow the ‘brand’. GAL will approve/reject the individual elements of the plan on a case by case basis. Therefore tenderers should be aware that there is no guarantee all or any of the elements of the proposal will be taken forward. The successful organisation will have demonstrable experience of both UK and international markets, have a proven track record in multi media, be media neutral and have a strong network of media providers. Please note it will be the responsibility of the media agency to manage all relationships with their media providers.
The access code for this tender on the eSourcing web site Delta is: 9NXV99B45V.
Estimated value excluding VAT:
Range: between 5 000 000 and 15 000 000 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 5
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)
II.3)Duration of the contract or time limit for completion

Duration in months: 60 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Further information will be available in the tender documentation which can be downloaded.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
Minimum level(s) of standards possibly required: Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
Minimum level(s) of standards possibly required:
Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures) no
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 3: and maximum number 6
Objective criteria for choosing the limited number of candidates: Further information will be available in the tender documentation which can be downloaded. Further information can be found in Section VI and Annex 1.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

CPS12022
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

9.12.2012 – 00:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

12.12.2012
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender. The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender. GO Reference: GO-2012119-PRO-4377021.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Gatwick Aiport Limited
Head of Procurement, 8th Floor, Destinations Place, Gatwick Airport
RH6 0NP West Sussex
UNITED KINGDOM
E-mail: procurement@gatwickairport.com
Telephone: +44 8456050774
Internet address: www.gatwickairport.com

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

Gatwick Airport Limited
Head of Procurement, 8th Floor, Destinations Place, Gatwick Airport
RH6 0NP West Sussex
UNITED KINGDOM
E-mail: procurement@gatwickairport.com
Telephone: +44 8456050774
Internet address: www.gatwickairport.com

VI.5)Date of dispatch of this notice:9.11.2012