Media Services Framework – Planning, Buying Radio, Digital, Design

Media Services Framework – Planning, Buying Radio, Digital, Design

Media Services Framework. Lot 1 – Media Planning and Buying. Lot 2 – Radio Broadcasting and Sponsorship. Lot 3 – Digital Consultancy. Lot 4 – Design Services. 

United Kingdom-Birmingham: Advertising and marketing services

2013/S 231-401310

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

West Midlands Passenger Transport Executive (Centro)
Centro House, 16 Summer Lane
For the attention of: Rachael Jenkins
B19 3SD Birmingham
UNITED KINGDOM
Telephone: +44 1212147270
E-mail: procurementteam@centro.org.uk

Internet address(es):

General address of the contracting authority: www.centro.org.uk

Address of the buyer profile: https://centro.bravosolution.co.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Other: Transport Authority
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Framework for the Provision of Media Services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Centro supported area of the West Midlands, UK.
NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Duration of the framework agreement

Duration in years: 4
Justification for a framework agreement, the duration of which exceeds four years: The intial contract will be for a 2 year period with an option to extend for a further 2 years at the discretion of Centro. Contract Start date 1.6.2014.
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 3 000 000 and 8 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

Centro, the West Midlands Integrated Transport Authority, promotes and develops public transport across the region.
Our aim is to transform public transport so that people of the West Midlands have a world class system provided by a best in class organisation. We are working hard to ensure everyone in the region benefits from an effective network that meets the economic, social and environmental needs of the West Midlands.
Centro intends to award a framework for Media Services in order to approach the market efficiently by grouping similar works and services into one tendering exercise.
This framework will be issued as four separate lots and suppliers will be invited to tender for any combination of the lots. The lots titles are as follows:
Lot 1 – Media Planning and Buying.
Lot 2 – Radio Broadcasting and Sponsorship.
Lot 3 – Digtal Consultancy.
Lot 4 – Design Services.
II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Information about lots

Lot No: 1 Lot title: Media Planning and Buying

1)Short description

As the major promoter of sustainable travel in the West Midlands, Centro requires an agency to provide planning and buying solutions across all media, from press and outdoor through to digital and direct response in order to optimise marketing campaign performance.
2)Common procurement vocabulary (CPV)

79340000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
Lot No: 2 Lot title: Radio Broadcasting and Sponsorship

1)Short description

As the major promoter of sustainable travel in the West Midlands, Centro require radio broadcasters that transmit across the West Midlands region, to write and develop briefs for radio air time campaigns and multimedia platforms to optimise marketing performance.
2)Common procurement vocabulary (CPV)

64228200

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
Lot No: 3 Lot title: Digital Consultancy

1)Short description

As the major promoter of sustainable travel in the West Midlands, Centro requires an agency to provide digital consultancy services to support our digital communications strategy and integrated marketing campaigns.
2)Common procurement vocabulary (CPV)

79341100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
Lot No: 4 Lot title: Design Services

1)Short description

As the major promoter of all forms of sustainable travel, Centro requires external agencies to supply creative design services to support its extensive programme of marketing campaigns to raise awareness of sustainable travel options and encourage modal switch.
– There are two elements to this tender:
Agencies will be required to provide creative concepts and take them up to artwork stage, at which point we will continue production in house.
– On occasion, agencies may be asked to manage and provide full production services to support major campaigns.
2)Common procurement vocabulary (CPV)

79822500

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As indicated in the PQQ and tender documentation provided as part of this tender provision.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As indicated in the PQQ and tender documentation provided as part of this tender provision.
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions on Expressing Interest in this tender provision:
1. Register your company details on https://centro.bravosolution.co.uk. Click the link marked “to register” – Accept the terms and conditions and click ‘continue’. Enter your correct business and user details. We highly recommend completing both the basic and extended profiles (the extended profile can be completed when you have logged into the portal). Please ensure you note the username and click ‘Save’ when complete. You will shortly receive an email with your unique password (please keep this secure).

2. Login to the portal with your unique username/password. Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier).
3. Expressing interest: Click on the relevant PQQ/ ITT to access the content and click ‘Express Interest’ button at the top of the page. As a result, you will now move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only. You can now access the information related to the tender provision; click on ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box to access any/all attachments.
4. Responding to a tender: Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please ensure you provide a reason if declining). You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification. Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT. You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As indicated in the PQQ and tender documentation provided as part of this tender provision.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As indicated in the PQQ and tender documentation provided as part of this tender provision.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 4: and maximum number 8
Objective criteria for choosing the limited number of candidates: it is anticipated that between 4-8 suppliers per lot will be short listed to the inviation to tender stage (ITT).
Following the tender process, it is anticipated that 3 successful suppliers will be appointed onto the framework against the following lots:
Lot 2 (Radio Broadcasting and Sponsorship).
Lot 4 (Design Services).
It is anticipated that only one succesful supplier will be appointed on to the following framework lots:
Lot 1 (Media Planning and Buying).
Lot 3 (Digital Consutlancy).
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

A2013096
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 30.12.2013 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

30.12.2013 – 17:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): ERDF Funding
Although there are no specific work streams currently identified that will use ERDF funding, there is potential for ERDF funding to be used throughout the life of this framework.
VI.3)Additional information

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:26.11.2013