Ministry of Defence Marketing Services Contract

Provision of Marketing Services for the Defence Engineering Graduate and Apprentice Training Schemes.

United Kingdom-Bristol: Advertising and marketing services

2017/S 163-336402

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Ministry of Defence, Agencies/Misc, Other
Abbey Wood
Bristol
BS34 8JH
United Kingdom
Contact person: Shaun Brill
Telephone: +44 3067931551
E-mail: shaun.brill100@mod.gov.uk
NUTS code: UKK1Internet address(es):Main address: https://www.gov.uk/contracts-finder

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.gov.uk/contracts-finder

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

Defence

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Provision of Marketing Services for the Defence Engineering Graduate and Apprentice Training Schemes.

Reference number: DTEC/EG/298

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Authority has a requirement for marketing services that can assist in marketing its Engineering Graduate and Apprentice Training Schemes. This is a succession contract which existed to assist and carry out general marketing activities over a 12 month period for DE&S. It includes but is not limited to design development, design integration, print design, campaign planning/instigation, various advertising avenues, media advice, marketing material and website development. This is strictly for Engineering Graduates and Apprentices campaigns.

II.1.5)Estimated total value

Value excluding VAT: 410 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKK1

Main site or place of performance:

Gloucestershire, Wiltshire and Bristol/Bath area.

II.2.4)Description of the procurement:

Companies are invited to tender for a Contract for the provision of marketing services for the Defence Engineering Graduate and Apprentice Training based within DE&S, MOD Abbey Wood, Filton, Bristol.

Background

This is a succession contract which existed to assist and carry out general marketing activities over a 12-month period for DE&S. It includes but is not limited to design development, design integration, print design, campaign planning/instigation, various advertising avenues, media advice, marketing material and website development. This is strictly for Engineering Graduates and Apprentices campaigns.

For 2017 the intention is to attract as many graduates and apprentices to apply for the Graduate and Apprentice schemes.

Description of Work

A Contractor is required to provide a service to deliver marketing services under the direction of DES TECH-EG ESDT-Mkt to support and contribute towards the application and subsequent recruitment of potential engineering graduates and apprentices for DE&S. Key services will include the Contractor’s expert advice within the public sector and experience of marketing through a number of mediums to gain interest from the best candidates. The contractor is to deal with all of the marketing associated with Engineering Apprentices and Graduates for DE&S.

Timescales

The Contract duration is expected to be from October 2017 until October 2018. With optional 2 x 1 year extension options to follow.

Pricing

Firm prices are sought for all work under the Contract. Companies wishing to tender should be aware that it is anticipated that the Contractors services will be free of charge to MOD and MOD will pay for the marketing delivered at a discounted rate.

Overall Marking Criteria

The criteria includes, but is not limited to:

— Companies that have experience of 3 years working in the public sector particularly within the defence industry,

— Focus on Graduate and Apprentice recruitment,

— Provision of suitable credentials and experience,

— Familiarity in changes/updates in targeted marketing,

— Flexibility of approach,

— Overall value for money.

The competition is being conducted under the PCR 2015 Open Procedure. Bidders must respond directly to this Invitation to Tender as published on Contracts Finder website. There will be no further release of any ITT. Tendered must note with this CN is the single course of information and they must complete the online SAQ with this CN, download the published ITT Schedule from Contracts Finder and complete and submit postal tenders through the MOD Abbey Wood Tender board by the due date/time. All required information is given in this documentation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 410 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 31/10/2017

End: 31/10/2018

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes

Description of options:

2 x 1 Option Years.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Potential supplies must note, the mandatory requirement for electronic trading using Contracting, Purchasing and Finance electronic procurement tool (CP&F). All payments for Contractor deliverables under the contract shall only be made via CP&F. You can find details at http://www.gov.uk/government/publications/mod-contracting-purchasing-and-financing-e-procurement-system

Until notified otherwise, this will be the payment mechanism.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/10/2017

Local time: 10:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 02/10/2017

Local time: 10:01

Place:

The Tender Board, Commercial Project Enabling Team, DE&S, The Central Gatehouse/VCP, MOD Abbey Wood South Bristol, BS34 8JH.

Information about authorised persons and opening procedure:

Please note a Cyber Risk Assessment has been completed for this requirement, the outcome of which was a N/A result.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3)Additional information:

The Authority reserves the right to amend any condition related to security of information to reflect any changes in national law or government policy. If any contract documents are accompanied by instructions on safeguarding classified information (e.g. a Security Aspects Letter), the Authority reserves the right to amend the terms of these instructions to reflect any changes in national law or government policy, whether in respect of the applicable protective marking scheme, specific protective markings given, the aspects to which any protective marking applies, or otherwise. The link below to the Gov.uk website provides information on the Government Security Classification.

https://www.gov.uk/government/publications/government-security-classifications

Advertising Regime OJEU: This contract opportunity is published in the Official Journal of the European Union (OJEU), the MoD Defence Contracts Bulletin and www.contracts.mod.uk

Suppliers must read through this set of instructions and follow the process to respond to this opportunity.

The information and/or documents for this opportunity are available on http://www.contracts.mod.uk.

You must register on this site to respond, if you are already registered you will not need to register again, simply use your existing username and password. Please note there is a password reminder link on the homepage.

Suppliers must log in, go to your Response Manager and add the following Access Code: VQ52M3UN9T.

Please ensure you follow any instruction provided to you here.

The deadline for submitting your response(s) is detailed within this contract notice, you will also have visibility of the deadline date, once you have added the Access code via DCO as the opening and closing date is visible within the opportunity.

Please ensure that you allow yourself plenty of time when responding to this opportunity prior to the closing date and time, especially if you have been asked to upload documents.

If you experience any difficulties please refer to the online Frequently Asked Questions (FAQ’s) or the User Guides or contact the MOD DCO Helpdesk by emailing support@contracts.mod.uk or Telephone 0800 282 324.

GO Reference: GO-2017825-DCB-10899052.

VI.4)Procedures for review

VI.4.1)Review body

Ministry of Defence, Agencies/Misc, Other
Bristol
United Kingdom

VI.4.2)Body responsible for mediation procedures

Ministry of Defence, Agencies/Misc, Other
Abbey Wood
Bristol
BS34 8JH
United Kingdom

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

25/08/2017

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