National Rail Media Planning and Buying Framework
A Framework/contract for the provision of media planning and buying services for Network Rail.
United Kingdom-London: Advertising and marketing services
Section I: Contracting authority
I.1)Name and addresses
Postal address: 1 Eversholt Street
NUTS code: UK
Postal code: NW1 2DN
Country: United Kingdom
Telephone: +44 12345678
I.2)Information about joint procurement
I.4)Type of the contracting authority
Section II: Object
Media Planning and Buying Framework
II.1.2)Main CPV code
II.1.3)Type of contract
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
National across the UK.
II.2.4)Description of the procurement:
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.
The key service deliverables include:
— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,
— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,
— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,
— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,
— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.
Out of scope:
— creative development,
— print, event management, mailings and site installation.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.
Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
With prior call for competition notice.
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.5)Information about negotiation
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
Town: Milton Keynes
Country: United Kingdom
VI.5)Date of dispatch of this notice: