Network Rail Communications Tender

Network Rail Communications Tender

The supplier must possess a suite of skills including dedicated contacts in account management, creative design, the supply of photography, illustration and competitions, print management, editorial services (copywriting, subbing) and distribution.

United Kingdom-London: Newspapers, journals, periodicals and magazines

2020/S 050-119970

Contract notice – utilities


Legal Basis:

Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses

Official name: Network Rail Infrastructure Ltd
Postal address: 1 Eversholt Street
Town: London
NUTS code: UK
Postal code: NW1 2DN
Country: United Kingdom
Telephone: +44 1908781000
I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address

I.6)Main activity

Other activity: Communications

Section II: Object

II.1)Scope of the procurement



Reference number: #7503

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

GBP 500 000.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Network Rail’s internal communications team requires services that cover the offline creative, design, production and distribution of a regular paper-based communications channel intended primarily for all Network Rail staff. The supplier must possess a suite of skills including dedicated contacts in account management, creative design, the supply of photography, illustration and competitions, print management, editorial services (copywriting, subbing) and distribution. The supplier must also be able to provide pro-active and innovative ways of working to reduce the cost of production and meet increasingly high standards in sustainability.

Your proposal should demonstrate how your editorial input will help to bring to life the company’s behaviours through its communication channels and bring to the fore our values: always safe; teamwork is key; empowered to act and care about people. You should also be able to demonstrate how you would accentuate our ‘Putting Passengers First’ messages.

We have 40 000 employees all over Britain, from different backgrounds and working in different disciplines and business areas. We use five key themes to shape the content and prioritise news flow across our corporate channel mix — Network magazine (all-staff magazine), MyConnect (corporate intranet), Front Line Focus (bi-monthly video briefing) and plasma screen messaging.

Digital – while this invitation for services is very much to meet the remit of a paper-based channel we do have large swathes of our population who like online content. Our news offering on our intranet is very well read and we know from reader surveys that there is an appetite for content from the paper channel that translates on-screen. Currently we produce an Issuu version of our all-staff publication.

The supplier must demonstrate how they will achieve greater resonance with all staff by creatively elevating its editorial contribution, and in particular in particular by underscoring safety and service. One of the criticisms of communications at Network Rail is that they feel too corporate in look and feel or the content. However, the audience does not want to be patronised and across 40 000 staff there are huge variances in the appetite for how information is communicated.

The supplier must demonstrate how they will make Network more illustrative of all our staff, which is currently 2/3 to 3/4 frontline. There must be emphasis on this channel being genuinely reflective in its presentation and underlying content of operational and frontline activity, in a way that will resonate across the organisation and reflects what we really do and what we are all about as a company.

We would expect our publication to be read by stakeholders beyond staff (visitors, contractors, train operators, members and potential employees).

Each control period, Network Rail’s internal communications team re-evaluates our narrative

Strategy (the themes we want content to align to). Presently we work all five themes into each issue of the magazine.

The supplier must demonstrate how they can provide our scope of requirements for the production of Network magazine (one paper-based communication channel) for Network Rail staff on a regular schedule. Network Rail requires a minimum of 10 copies per a year with an option for one or two special editions.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Mandatory requirements / Weighting: Mandatory
Quality criterion – Name: Services provided / Weighting: 22.75 %
Quality criterion – Name: Safety / Weighting: 3.25 %
Quality criterion – Name: Innovation / Weighting: 9.75 %
Quality criterion – Name: Sustainability / Weighting: 3.25 %
Quality criterion – Name: Diversity and inclusion / Weighting: 3.25 %
Quality criterion – Name: Account management / Weighting: 22.75 %
Quality criterion – Name: Total of technical criteria / Weighting: 65 %
Price – Weighting: 35 %
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

End: 31/10/2023
This contract is subject to renewal: yes
Description of renewals:

OJEU Competition or other compliant process.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: yes
Description of options:

Option to extend for a further year to 31 October 2014.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.4)Objective rules and criteria for participation
III.1.5)Information about reserved contracts
III.1.6)Deposits and guarantees required:
III.1.7)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.8)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Negotiated procedure with prior call for competition
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 13/04/2020
Local time: 08:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 14/05/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: Network Rail Infrastructure Ltd
Postal address: The Quadrant: MK
Town: Milton Keynes
Postal code: MK9 1EN
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: