Network Rail Communications Tender
The supplier must possess a suite of skills including dedicated contacts in account management, creative design, the supply of photography, illustration and competitions, print management, editorial services (copywriting, subbing) and distribution.
United Kingdom-London: Newspapers, journals, periodicals and magazines
Contract notice – utilities
Section I: Contracting entity
I.1)Name and addresses
Postal address: 1 Eversholt Street
NUTS code: UK
Postal code: NW1 2DN
Country: United Kingdom
Telephone: +44 1908781000
Section II: Object
II.1.2)Main CPV code
II.1.3)Type of contract
GBP 500 000.
II.1.6)Information about lots
II.2.3)Place of performance
II.2.4)Description of the procurement:
Network Rail’s internal communications team requires services that cover the offline creative, design, production and distribution of a regular paper-based communications channel intended primarily for all Network Rail staff. The supplier must possess a suite of skills including dedicated contacts in account management, creative design, the supply of photography, illustration and competitions, print management, editorial services (copywriting, subbing) and distribution. The supplier must also be able to provide pro-active and innovative ways of working to reduce the cost of production and meet increasingly high standards in sustainability.
Your proposal should demonstrate how your editorial input will help to bring to life the company’s behaviours through its communication channels and bring to the fore our values: always safe; teamwork is key; empowered to act and care about people. You should also be able to demonstrate how you would accentuate our ‘Putting Passengers First’ messages.
We have 40 000 employees all over Britain, from different backgrounds and working in different disciplines and business areas. We use five key themes to shape the content and prioritise news flow across our corporate channel mix — Network magazine (all-staff magazine), MyConnect (corporate intranet), Front Line Focus (bi-monthly video briefing) and plasma screen messaging.
Digital – while this invitation for services is very much to meet the remit of a paper-based channel we do have large swathes of our population who like online content. Our news offering on our intranet is very well read and we know from reader surveys that there is an appetite for content from the paper channel that translates on-screen. Currently we produce an Issuu version of our all-staff publication.
The supplier must demonstrate how they will achieve greater resonance with all staff by creatively elevating its editorial contribution, and in particular in particular by underscoring safety and service. One of the criticisms of communications at Network Rail is that they feel too corporate in look and feel or the content. However, the audience does not want to be patronised and across 40 000 staff there are huge variances in the appetite for how information is communicated.
The supplier must demonstrate how they will make Network more illustrative of all our staff, which is currently 2/3 to 3/4 frontline. There must be emphasis on this channel being genuinely reflective in its presentation and underlying content of operational and frontline activity, in a way that will resonate across the organisation and reflects what we really do and what we are all about as a company.
We would expect our publication to be read by stakeholders beyond staff (visitors, contractors, train operators, members and potential employees).
Each control period, Network Rail’s internal communications team re-evaluates our narrative
Strategy (the themes we want content to align to). Presently we work all five themes into each issue of the magazine.
The supplier must demonstrate how they can provide our scope of requirements for the production of Network magazine (one paper-based communication channel) for Network Rail staff on a regular schedule. Network Rail requires a minimum of 10 copies per a year with an option for one or two special editions.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
OJEU Competition or other compliant process.
II.2.10)Information about variants
II.2.11)Information about options
Option to extend for a further year to 31 October 2014.
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
Postal address: The Quadrant: MK
Town: Milton Keynes
Postal code: MK9 1EN
Country: United Kingdom
VI.5)Date of dispatch of this notice: