Newcastle University Marketing Dynamic Purchasing System
There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting.
United Kingdom-Newcastle upon Tyne: Business services: law, marketing, consulting, recruitment, printing and security
2020/S 129-318079
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Postal address: Newcastle University, Procurement Services, Kingsgate
Town: Newcastle upon Tyne
NUTS code: UK UNITED KINGDOM
Postal code: NE1 7RU
Country: United Kingdom
Contact person: Mrs Natalie Morton
E-mail: natalie.morton@ncl.ac.uk
Telephone: +44 1912086396
Address of the buyer profile: https://procontract.due-north.com/Login
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
(NU/1589) Newcastle University Marketing Dynamic Purchasing System (DPS)
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
• embracing a ‘digital first’ approach;
• encouraging our team through personal growth;
• engaging with our clients and audiences;
• delivering an exceptional marketing strategy.
There will be six lots on this DPS:
1) web services, SEO and digital content;
2) graphic design and print, branding, copywriting;
3) programmatic advertising management, media buying, public relations;
4) social media, paid search and paid social;
5) international;
6) platforms.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.1)Title:
Web Services, SEO and Digital Content
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Lot 1.
Web services, SEO and digital content
Web services:
User research, user design and digital content strategy needed to produce engaging and effective website content.
Web development — front-end website maintenance and development, translating visual design into something functional and productive.
Web delivery — deliver what our customers want on time and on budget through project management, stakeholder engagement, collaboration and communication skills.
Examples of services that may require procurement:
• UX design,
• digital content strategy,
• web editing skills.
SEO
We provide search engine optimisation for the University’s websites and marketing platforms.
SEO content — Keyphrase research, optimised copy, competitor keyword gap analysis, SEO content strategy development, ranking and traffic reporting.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Graphic Design and Print, Branding, Copywriting
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Graphic design
Our creative assets and marketing production teams provide a range of services for the digital design of digital and print publications. Work is also commissioned by staff across the University.
Examples of services that may require procurement:
• digital design as detailed in 1:
— campaign/marketing asset development, design and delivery
Our print services provide a range of services for digital print and we manage print buying for litho and digital print. Examples of services that may require procurement:
Litho and digital printed materials, such as:
— publications,
— exhibition materials.
Branding:
We have a strong brand identity for the University that reflects its teaching and research excellence.
Examples of services that may require procurement:
• brand architecture support,
• development of subbranding,
• brand guidelines,
• logo development.
Copywriting:
We provide copywriting services throughout the University such as copy for the web, marketing emails and print and digital publications.
Examples of services that may require procurement:
• copy for the web,
• marketing emails,
• eBooks,
• adverts,
• posters.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Programmatic Advertising Management, Media Buying, Public Relations
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Lot 3: Programmatic advertising management, media buying, public relations programmatic advertising management
We place advertisements for the University within multiple sectors in physical locations locally, nationally and globally, including digital ads.
Examples of services that may require procurement:
• signage e.g. bus or airport advertising,
• print ads,
• multimedia ads.
Media buying:
We are interested in third party advertising opportunities for platforms such as IDP Connect, UCAS and Youtube.
Examples of services that may require procurement:
• digital initiation,
• digital services e.g. lead forensics,
• training e.g. CIM,
• market research.
Public relations:
We require an integrated PR services incorporating digital marketing to better establish the University’s reputation across the marketplace, generating greater interest in target audiences. This service should include insight, planning, implementation and evaluation.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Social Media, Paid Search and Paid Social
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Lot 4: Social media, paid search and paid social
Social media:
We manage all social media channels for the University both nationally and internationally, including channels specifically aimed at prospective and current students.
Examples of services that may require procurement:
• paid social (see 12),
• social media management software (e.g. Sprout Social),
• international social media management (see 9).
Paid search and paid social:
Paid search and social management across key platforms including Facebook, Instagram, Twitter, Linkedin, Google and Bing, driving a consistent and compelling message that combines the right keywords and messaging and site experience to produce results. This service should include:
— keyword targeting,
— re-marketing,
— audience creation,
— competitor analysis,
— reporting.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
International
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Lot 5: International
We are a global university that engages with international prospective students, agents, parents, alumni and those stakeholders with an interest in joining Newcastle University or in finding out more about UK Higher Education.
Examples of services that may require procurement:
• organic and paid social media channels (e.g. China: Weibo, WeChat and YouKu),
• other paid digital channels,
• virtual open days.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Platforms
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Lot 6: Platforms
We manage all web and marketing platforms for the University both nationally and internationally, including channels specifically aimed at prospective and current students.
Examples of services we may require:
• marketing automation,
• marketing analytics,
• email and lead nurturing,
• marketing hub,
• sales hub,
•service hub,
• consultancy with regard to platform deployment and or upgrades,
• support.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.1)Information about recurrence
VI.3)Additional information:
This DPS opportunity can be accessed by registering (or logging in if you already have an account) at: https://procontract.due-north.com/Login
Please then review the invitation to join Dynamic Purchasing System document to determine if this opportunity is of interest.
VI.4.1)Review body
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
Town: Tyne and Wear
Country: United Kingdom
VI.4.3)Review procedure
This authority will incorporate a minimum 10 calendar days standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. Applicants have 2 working days from notification of the award decision to request additional debriefing and that information has to be provided a minimum of 3 working days before expiry of the standstill period.
VI.4.4)Service from which information about the review procedure may be obtained
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom
VI.5)Date of dispatch of this notice: