Newcastle University Marketing Dynamic Purchasing System

Newcastle University Marketing Dynamic Purchasing System

There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting.

United Kingdom-Newcastle upon Tyne: Business services: law, marketing, consulting, recruitment, printing and security

2020/S 129-318079

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Newcastle University
Postal address: Newcastle University, Procurement Services, Kingsgate
Town: Newcastle upon Tyne
NUTS code: UK UNITED KINGDOM
Postal code: NE1 7RU
Country: United Kingdom
Contact person: Mrs Natalie Morton
E-mail: natalie.morton@ncl.ac.uk
Telephone: +44 1912086396
Internet address(es):Main address: www.ncl.ac.uk

Address of the buyer profile: https://procontract.due-north.com/Login

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com/Login
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com/Login

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

(NU/1589) Newcastle University Marketing Dynamic Purchasing System (DPS)

Reference number: NU1589

II.1.2)Main CPV code

79000000 Business services: law, marketing, consulting, recruitment, printing and security

II.1.3)Type of contract

Services

II.1.4)Short description:

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.

The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.

Our vision for marketing at Newcastle encompasses the following:

• embracing a ‘digital first’ approach;

• encouraging our team through personal growth;

• engaging with our clients and audiences;

• delivering an exceptional marketing strategy.

There will be six lots on this DPS:

1) web services, SEO and digital content;

2) graphic design and print, branding, copywriting;

3) programmatic advertising management, media buying, public relations;

4) social media, paid search and paid social;

5) international;

6) platforms.

II.1.5)Estimated total value

Value excluding VAT: 5 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Web Services, SEO and Digital Content

Lot No: 1

II.2.2)Additional CPV code(s)

72000000 IT services: consulting, software development, Internet and support
79342000 Marketing services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 1.

Web services, SEO and digital content

Web services:

User research, user design and digital content strategy needed to produce engaging and effective website content.

Web development — front-end website maintenance and development, translating visual design into something functional and productive.

Web delivery — deliver what our customers want on time and on budget through project management, stakeholder engagement, collaboration and communication skills.

Examples of services that may require procurement:

• UX design,

• digital content strategy,

• web editing skills.

SEO

We provide search engine optimisation for the University’s websites and marketing platforms.

SEO content — Keyphrase research, optimised copy, competitor keyword gap analysis, SEO content strategy development, ranking and traffic reporting.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Graphic Design and Print, Branding, Copywriting

Lot No: 2

II.2.2)Additional CPV code(s)

79342000 Marketing services
79810000 Printing services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Graphic design

Our creative assets and marketing production teams provide a range of services for the digital design of digital and print publications. Work is also commissioned by staff across the University.

Examples of services that may require procurement:

• digital design as detailed in 1:

— campaign/marketing asset development, design and delivery

Print

Our print services provide a range of services for digital print and we manage print buying for litho and digital print. Examples of services that may require procurement:

Litho and digital printed materials, such as:

— publications,

— exhibition materials.

Branding:

We have a strong brand identity for the University that reflects its teaching and research excellence.

Examples of services that may require procurement:

• brand architecture support,

• development of subbranding,

• brand guidelines,

• logo development.

Copywriting:

We provide copywriting services throughout the University such as copy for the web, marketing emails and print and digital publications.

Examples of services that may require procurement:

• copy for the web,

• marketing emails,

• eBooks,

• adverts,

• posters.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 750 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Programmatic Advertising Management, Media Buying, Public Relations

Lot No: 3

II.2.2)Additional CPV code(s)

22460000 Trade-advertising material, commercial catalogues and manuals

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 3: Programmatic advertising management, media buying, public relations programmatic advertising management

We place advertisements for the University within multiple sectors in physical locations locally, nationally and globally, including digital ads.

Examples of services that may require procurement:

• signage e.g. bus or airport advertising,

• print ads,

• multimedia ads.

Media buying:

We are interested in third party advertising opportunities for platforms such as IDP Connect, UCAS and Youtube.

Examples of services that may require procurement:

• digital initiation,

• digital services e.g. lead forensics,

• training e.g. CIM,

• market research.

Public relations:

We require an integrated PR services incorporating digital marketing to better establish the University’s reputation across the marketplace, generating greater interest in target audiences. This service should include insight, planning, implementation and evaluation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Social Media, Paid Search and Paid Social

Lot No: 4

II.2.2)Additional CPV code(s)

72000000 IT services: consulting, software development, Internet and support
79342000 Marketing services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 4: Social media, paid search and paid social

Social media:

We manage all social media channels for the University both nationally and internationally, including channels specifically aimed at prospective and current students.

Examples of services that may require procurement:

• paid social (see 12),

• social media management software (e.g. Sprout Social),

• international social media management (see 9).

Paid search and paid social:

Paid search and social management across key platforms including Facebook, Instagram, Twitter, Linkedin, Google and Bing, driving a consistent and compelling message that combines the right keywords and messaging and site experience to produce results. This service should include:

— keyword targeting,

— re-marketing,

— audience creation,

— competitor analysis,

— reporting.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 750 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

International

Lot No: 5

II.2.2)Additional CPV code(s)

79342000 Marketing services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 5: International

We are a global university that engages with international prospective students, agents, parents, alumni and those stakeholders with an interest in joining Newcastle University or in finding out more about UK Higher Education.

Examples of services that may require procurement:

• organic and paid social media channels (e.g. China: Weibo, WeChat and YouKu),

• other paid digital channels,

• virtual open days.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Platforms

Lot No: 6

II.2.2)Additional CPV code(s)

79342000 Marketing services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 6: Platforms

We manage all web and marketing platforms for the University both nationally and internationally, including channels specifically aimed at prospective and current students.

Examples of services we may require:

• marketing automation,

• marketing analytics,

• email and lead nurturing,

• marketing hub,

• sales hub,

•service hub,

• consultancy with regard to platform deployment and or upgrades,

• support.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the setting up of a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/08/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

This DPS opportunity can be accessed by registering (or logging in if you already have an account) at: https://procontract.due-north.com/Login

Please then review the invitation to join Dynamic Purchasing System document to determine if this opportunity is of interest.

VI.4)Procedures for review

VI.4.1)Review body

Official name: Newcastle Univsrity
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom

VI.4.2)Body responsible for mediation procedures

Official name: Newcastle University
Town: Tyne and Wear
Country: United Kingdom

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

This authority will incorporate a minimum 10 calendar days standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. Applicants have 2 working days from notification of the award decision to request additional debriefing and that information has to be provided a minimum of 3 working days before expiry of the standstill period.

VI.4.4)Service from which information about the review procedure may be obtained

Official name: Newcastle University
Town: Tyne and Wear
Postal code: NE1 7RU
Country: United Kingdom

VI.5)Date of dispatch of this notice:

03/07/2020