Online Marketing Agency Contract

Online Marketing Agency Contract

The project aims to encourage the development of marine tourism between the North West of Ireland, Northern Ireland and Western Scotland.

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Donegal County Council

INTERREG UNIT, County House, Lifford, ,

Co Donegal

IE

Lee-Anne Doherty Sail West Project

+353 749172222
http://www.donegalcoco.ie

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Online Marketing Agency

2.2

Description of the goods or services required

Donegal County Council and its project partners are currently in the process of implementing the ‘Sail West’ project. The project aims to encourage the development of marine tourism between the North West of Ireland, Northern Ireland and Western Scotland. The project will include a capital investment programme in key marine infrastructure coupled with the completion of a concerted marketing campaign. The 3-year marketing campaign will promote the shared maritime zone and coastal regions as a ‘must visit’ marine tourism destination with a strong regional identity.

The Sail West project is marketed under the consumer facing brand MalinWaters with an accompanying website www.MalinWaters.com.

Brief for Quotation

As lead partner, Donegal County Council wishes to appoint an online media agency to assist in the delivering of an online strategy (including social media) and the implementation of an advertising campaign.

Please note that this notice has been placed on behalf of Donegal County Council. To express interest and obtain Tender documents please go to: http://www.etenders.gov.ie/search/show/search_view.aspx?ID=MAR321455

2.3

Notice Coding and Classification

191000 Advertising

180 … Outside Scotland

2.4

Total quantity or scope of tender

What is required?

Working with the Marketing Officer, the appointed agency will deliver a strategy and implement an advertising campaign. The budget should not exceed €36,000 over two years, should include all agency fees, and relevant Republic of Ireland Vat rates.

Please illustrate all costs clearly identifying which percentage of costs will be spent on campaign and agency fee to illustrate value for money.

The campaign should promote both the primary product of sailing and the secondary products of surfing, diving, kayaking, angling and nature watching and should be weighted towards the sailing product with a weighting of 60:40. The campaign will run over the peak tourism seasons of 2012 and 2013.

Working with the Client the agency will:

1. Deliver a strategy and implement an advertising campaign.

2. Provide Creative design.

3. Provide Reporting and Analysis

What is expected of bidders submitting a quotation?

1. Illustrate clearly how the agency will provide value for money with specified spend.

2. Detailed proposed approach for carrying out the assignment.

3. Provide detailed breakdown of all costs as outlined above. Costs should be in Euro.

Please note that this notice has been placed on behalf of Donegal County Council. To express interest and obtain Tender documents please go to: http://www.etenders.gov.ie/search/show/search_view.aspx?ID=MAR321455

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits


04-04-2012  Time  16:00

b) Time-limit for obtaining documentation

c) Estimated award date  20-04-2012

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please note that this notice has been placed on behalf of Donegal County Council. To express interest and obtain Tender documents please copy and paste the linke below into your browser, or go to: http://www.etenders.gov.ie/search/show/search_view.aspx?ID=MAR321455

(SC Ref:224445)

5.2

Additional Documentation

5.3

Publication date of this notice

21-03-2012