Open University Brand Tracker Tender

The Open University is seeking a supplier of Brand Tracking Service to support the organisation in measuring awareness and perceptions of the Open University brand.

United Kingdom-Milton Keynes: Market research services

2016/S 158-286746

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Open University
Walton Hall
Contact point(s): https://in-tendhost.co.uk/openuniversity/
For the attention of: Procurement Manager
MK7 6BP Milton Keynes
United Kingdom
E-mail: finance-tenders@open.ac.uk

Internet address(es):

General address of the contracting authority: www.open.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Brand tracker service.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services

NUTS code UKJ12

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The Open University is seeking a supplier of Brand Tracking Service to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The work will include recall of integrated campaigns, brand perceptions, competitive positioning and diagnostics for consumer engagement and shifting perceptions amongst consumers.

II.1.6)Common procurement vocabulary (CPV)

79310000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

As per documents.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As per documents.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As per documents.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As per documents.
Minimum level(s) of standards possibly required: As per documents.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As per documents.
Minimum level(s) of standards possibly required:
As per documents.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 3: and maximum number 5
Objective criteria for choosing the limited number of candidates: Up to maximum 5 top scoring submissions at the PQQ stage shall be shortlisted and invited to the ITT stage. Shortlisting shall be subject to the PQQ evaluation as described in tender documents.

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

OUPA10326

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

14.9.2016 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

3.10.2016

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Date: 28.10.2016 – 14:00
Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement Manager (or delegate) and 2 other university officers.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

The Open University
Walton Hall
MK7 6AA Milton Keynes
United Kingdom
Internet address: www.open.ac.uk

Body responsible for mediation procedures

The Open University
Walton Hall
MK7 6AA Milton Keynes
United Kingdom

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: The authority will incorporate a minimum 10 calendar
day standstill period at the point information on the
award of the contract is communicated to tenderers.
This period allows unsuccessful tenderers to seek
further debriefing from the contracting authority before
the contract is entered into. Applicants have 2
working days from notification of the award decision to
request additional debriefing and that information has
to be provided a minimum of 3 working days before
the expiry of the standstill period. Such additional
information should be requested from the address in
section 1.1 If an appeal regarding the award of a
contract has not been successfully resolved the (for
Public Sector) Public Contracts Regulations 2006 (SI
2006 No 5) provide for aggrieved parties who have
been harmed or are at risk of harm by breach of the
rules to take action in the High Court (England, Wales,
and Northern Ireland). Any such action must be
brought promptly (generally within 3 months). Where
a contract has not been entered into the court may
order the settling aside of the award decision or order
the authority to amend any document and may award
damages. If the contract has been entered into the
court may only award damages.

VI.4.3)Service from which information about the lodging of appeals may be obtained

The Open University
Walton Hall
MK7 6AA Milton Keynes
United Kingdom

VI.5)Date of dispatch of this notice:

15.8.2016

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