Outdoor Media Consultancy Services for Westminster City Council

Outdoor Media Consultancy Services for Westminster City Council

Advertising management services. Westminster City Council (WCC) invites applicants for an innovative Outdoor Media partner to provide Outdoor Media consultancy services within the Council’s borough.

UK-London: Advertising services

2013/S 112-191746

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Westminster City Council
Westminster City Hall, 14th Floor, West
Contact point(s): Westminster City Council, Attn: David Ng
For the attention of: David Ng
SW1E 6QP London
UNITED KINGDOM
Telephone: +44 2076414812
E-mail: dng@westminster.gov.uk

Internet address(es):

General address of the contracting authority: www.westminster.gov.uk

Address of the buyer profile: As in above-mentioned contact point(s)
Electronic access to information: As in above-mentioned contact point(s)
Electronic submission of tenders and requests to participate: As in above-mentioned contact point(s)

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Outdoor Media Consultancy Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Advertising services. Advertising and marketing services. Advertising consultancy services. Advertising management services. Westminster City Council (WCC) invites applicants for an innovative Outdoor Media partner to provide Outdoor Media consultancy services within the Council’s borough. The purpose of this initiative is to optimise advertising and/ or sponsorship revenue that can be generated by creating digital or non-digital outdoor media sites from WCC’s assets whilst, at the same time, ensuring the Councils’ standards are maintained.

II.1.6)Common procurement vocabulary (CPV)

79341000 – FG10 – DA13, 79340000, 79341100, 79341200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The Council is seeking an Outdoor Media consultancy partner to develop and market Outdoor Media opportunities created by using the Council’s property portfolio. The winning Applicant will partner with the Council to assess potential sites, undertake market feasibility, seek planning consent and take the site(s) to market. Payment will be on a ‘no win no fee’ basis, and therefore at no cost to the Council.
In addition the Council is seeking to contract with an organisation that culturally fits in with the Council’s ways of working which are: (a) to demonstrate value; (b) continuous improvement; and (c) proactive delivery.
II.2.2)Information about options

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Requirements will be set out in the invitation to tender (“ITT”) and may include (amongst other things) performance bonds, pension bonds and/or guarantee(s) (including parent company guarantee(s)), anti-collusion certificate, and/or other forms of security.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment arrangements will be addressed in the ITT.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

The Council’s particular requirements are to be determined but In accordance with Regulation 28(3) it is likely that a consortium will be required to form a legal entity before entering into, or as a term of, the Contract (and to do so within a timeframe prescribed by the Council) and a consortium could be rejected from this Procurement for failing to do so. The Council does not require consortia to have formed the legal entity at this stage.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Candidates will be assessed on the basis of information provided in response to the pre-qualification questionnaire (“PQQ”) copies of which is available via David Ng by email on dng@westminster.gov.uk.

Completed PQQs must be returned to the Council via the named contact stated in I.1 before the deadline specified in Section IV.3.4 below.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (a) Appropriate statements from banks or, where appropriate, evidence of relevant professional risk indemnity insurance
(b) The presentation of balance-sheets or extracts from the balance-sheets, where publication of the balance-sheet is required under the law of the country in which the economic operator is established
(c) A statement of the undertaking’s overall turnover and, where appropriate, of turnover in the area covered by the contract for a maximum of the last three financial years available, depending on the date on which the undertaking was set up or the economic operator started trading, as far as the information on these turnovers is available
Candidates will be assessed on the basis of information provided in response to the pre-qualification questionnaire (“PQQ”) copies of which is available via the contact named at I.1.

Completed PQQs must be returned to the Council by email to dng@westminster.gov.uk before the deadline specified in Section IV.3.4 below.

Minimum level(s) of standards possibly required: Sections 5 to 12 (inclusive) 14.4 and 15 of the Pre-Qualification Questionnaire shall be scored using Table 2. The minimum acceptable standard is 50% (which in this system would receive scores of at least 5 ) is full compliance with the relevant legislation and full compliance with good industry practice, which is the standard that an experienced, competent and properly qualified supplier in the field of those services would adhere to in the case of a contract for similar services and of a similar value/size as the contracts which the Councils are proposing to let.
Section 13 of the Pre-Qualification Questionnaire must be passed if your organisation is to be selected to tender. The minimum acceptable standard for this section is public liability cover of £10 million, professional indemnity cover of £5 million and employer’s liability cover of £10 million in each case on usual insurance industry terms and with no unusual exclusions or levels of excess. Other levels of cover will be scored proportionately.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As set out in the pre-qualification questionnaire (‘PQQ’).
Minimum level(s) of standards possibly required:
As set out in the pre-qualification questionnaire (‘PQQ’).
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 1
Objective criteria for choosing the limited number of candidates: As set out in the pre-qualification questionnaire (‘PQQ’).
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

15.7.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs).However, any selection of tenderers will be based solely on the criteria set out for the procurement,and the contract will be awarded on the basis of the most economically advantageous tender.The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement,and the contract will be awarded on the basis of the most economically advantageous tender. GO Reference: GO-201367-PRO-4861715
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

High Court
The Strand
WC2A 2LL London
UNITED KINGDOM

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: To the extent that they apply, in accordance with Regulations 47A to 47P of the Public Contracts Regulations 2006 (SI 2006 No. 5) (as amended).
The Council will incorporate a minimum 10 calendar day standstill period prior to the award of the Contract. The purpose of this standstill period referred to above is to allow parties to apply to the Courts to set aside the award decision before the contract is entered into.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

7.6.2013

UK-London: Advertising services

2013/S 112-191746

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Westminster City Council
Westminster City Hall, 14th Floor, West
Contact point(s): Westminster City Council, Attn: David Ng
For the attention of: David Ng
SW1E 6QP London
UNITED KINGDOM
Telephone: +44 2076414812
E-mail: dng@westminster.gov.uk

Internet address(es):

General address of the contracting authority: www.westminster.gov.uk

Address of the buyer profile: As in above-mentioned contact point(s)
Electronic access to information: As in above-mentioned contact point(s)
Electronic submission of tenders and requests to participate: As in above-mentioned contact point(s)

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Outdoor Media Consultancy Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Advertising services. Advertising and marketing services. Advertising consultancy services. Advertising management services. Westminster City Council (WCC) invites applicants for an innovative Outdoor Media partner to provide Outdoor Media consultancy services within the Council’s borough. The purpose of this initiative is to optimise advertising and/ or sponsorship revenue that can be generated by creating digital or non-digital outdoor media sites from WCC’s assets whilst, at the same time, ensuring the Councils’ standards are maintained.

II.1.6)Common procurement vocabulary (CPV)

79341000 – FG10 – DA13, 79340000, 79341100, 79341200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The Council is seeking an Outdoor Media consultancy partner to develop and market Outdoor Media opportunities created by using the Council’s property portfolio. The winning Applicant will partner with the Council to assess potential sites, undertake market feasibility, seek planning consent and take the site(s) to market. Payment will be on a ‘no win no fee’ basis, and therefore at no cost to the Council.
In addition the Council is seeking to contract with an organisation that culturally fits in with the Council’s ways of working which are: (a) to demonstrate value; (b) continuous improvement; and (c) proactive delivery.
II.2.2)Information about options

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Requirements will be set out in the invitation to tender (“ITT”) and may include (amongst other things) performance bonds, pension bonds and/or guarantee(s) (including parent company guarantee(s)), anti-collusion certificate, and/or other forms of security.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment arrangements will be addressed in the ITT.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

The Council’s particular requirements are to be determined but In accordance with Regulation 28(3) it is likely that a consortium will be required to form a legal entity before entering into, or as a term of, the Contract (and to do so within a timeframe prescribed by the Council) and a consortium could be rejected from this Procurement for failing to do so. The Council does not require consortia to have formed the legal entity at this stage.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Candidates will be assessed on the basis of information provided in response to the pre-qualification questionnaire (“PQQ”) copies of which is available via David Ng by email on dng@westminster.gov.uk.

Completed PQQs must be returned to the Council via the named contact stated in I.1 before the deadline specified in Section IV.3.4 below.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (a) Appropriate statements from banks or, where appropriate, evidence of relevant professional risk indemnity insurance
(b) The presentation of balance-sheets or extracts from the balance-sheets, where publication of the balance-sheet is required under the law of the country in which the economic operator is established
(c) A statement of the undertaking’s overall turnover and, where appropriate, of turnover in the area covered by the contract for a maximum of the last three financial years available, depending on the date on which the undertaking was set up or the economic operator started trading, as far as the information on these turnovers is available
Candidates will be assessed on the basis of information provided in response to the pre-qualification questionnaire (“PQQ”) copies of which is available via the contact named at I.1.

Completed PQQs must be returned to the Council by email to dng@westminster.gov.uk before the deadline specified in Section IV.3.4 below.

Minimum level(s) of standards possibly required: Sections 5 to 12 (inclusive) 14.4 and 15 of the Pre-Qualification Questionnaire shall be scored using Table 2. The minimum acceptable standard is 50% (which in this system would receive scores of at least 5 ) is full compliance with the relevant legislation and full compliance with good industry practice, which is the standard that an experienced, competent and properly qualified supplier in the field of those services would adhere to in the case of a contract for similar services and of a similar value/size as the contracts which the Councils are proposing to let.
Section 13 of the Pre-Qualification Questionnaire must be passed if your organisation is to be selected to tender. The minimum acceptable standard for this section is public liability cover of £10 million, professional indemnity cover of £5 million and employer’s liability cover of £10 million in each case on usual insurance industry terms and with no unusual exclusions or levels of excess. Other levels of cover will be scored proportionately.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As set out in the pre-qualification questionnaire (‘PQQ’).
Minimum level(s) of standards possibly required:
As set out in the pre-qualification questionnaire (‘PQQ’).
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 1
Objective criteria for choosing the limited number of candidates: As set out in the pre-qualification questionnaire (‘PQQ’).
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

15.7.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs).However, any selection of tenderers will be based solely on the criteria set out for the procurement,and the contract will be awarded on the basis of the most economically advantageous tender.The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement,and the contract will be awarded on the basis of the most economically advantageous tender. GO Reference: GO-201367-PRO-4861715
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

High Court
The Strand
WC2A 2LL London
UNITED KINGDOM

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: To the extent that they apply, in accordance with Regulations 47A to 47P of the Public Contracts Regulations 2006 (SI 2006 No. 5) (as amended).
The Council will incorporate a minimum 10 calendar day standstill period prior to the award of the Contract. The purpose of this standstill period referred to above is to allow parties to apply to the Courts to set aside the award decision before the contract is entered into.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:7.6.2013