Peabody Trust Marketing Framework

Peabody Trust Marketing Framework

This notice is just for suppliers to add themselves onto a supplier list per Lot (on Delta) and not an opportunity to tender. 8 Lots. Lot 1: design and creative.

United Kingdom-London: Advertising and marketing services

2020/S 100-243225

Prior information notice

This notice is for prior information only

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Peabody Trust
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
NUTS code: UKI
Postal code: SE1 7JB
Country: United Kingdom
Contact person: Reena Nijjar
E-mail: reena.nijjar@peabody.org.uk
Telephone: +44 2038284233
Internet address(es):Main address: https://www.peabody.org.uk/

I.2)Information about joint procurement

I.3)Communication

Additional information can be obtained from the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Marketing Framework

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Peabody are seeking to create a marketing framework consisting of around 8 lots.

This notice is just for suppliers to add themselves onto a supplier list per lot (on Delta) and not an opportunity to tender. We are looking to see how many suppliers are interested in each lot to help us decide on the best route to market.

We anticipate going to market this year but timeframes are yet to be confirmed.

The lots are anticipated to be:

Lot 1: design and creative,

Lot 2: modelmakers,

Lot 3: CGI and 3D visualisation,

Lot 4: interior design,

Lot 5: signage,

Lot 6: marketing suites,

Lot 7: print,

Lot 8: media buying agency.

II.1.5)Estimated total value

Value excluding VAT: 5 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Maximum number of lots that may be awarded to one tenderer: 8
II.2)Description

II.2.1)Title:

Design and Creative

Lot No: 1

II.2.2)Additional CPV code(s)

79933000
79415200
79421200
79822500
79930000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of full-house creative agencies and agencies who specialise in video work that can deliver a variety of high quality creative work at a competitive price and within, often, restricted budgets. Successful agencies will be able to demonstrate a comprehensive understanding of brand development, positioning and application, creative purpose and the need to be innovative and push creative boundaries to maintain competitor advantage.

Video work capabilities is desirable (either in-house or outsourced for creative agencies – essential for video work agencies) as well as a strong understanding of design principles/trends.

Creative agencies may be asked to manage large scale projects (sometimes determined through pitching exercises) as well as ad-hoc creative deliverables. Agencies will be seen as an extension of the Peabody marketing team and held to a high expectation and standard – especially with the quality and purpose of deliverables.

II.2.14)Additional information

Please register on the supplier list — access code: EA7566Y625.

II.2)Description

II.2.1)Title:

Modelmakers

Lot No: 2

II.2.2)Additional CPV code(s)

34999400
72242000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of expert 3D model suppliers to design and build 3D models of upcoming schemes. The models inclusive of lighting and/or interactive technology will assist end users (potential buyers) in visualising the product offering/immediate surroundings and contribute to a fully immersive sales environments.

II.2.14)Additional information

Please register on the supplier list — access code: RS9VK549SP.

II.2)Description

II.2.1)Title:

CGI and 3D Visualisation

Lot No: 3

II.2.2)Additional CPV code(s)

71220000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of expert CGI and 3D visualisation suppliers. The virtual visualisation assets are crucial tool in creating tangibility of the final product for potential buyers.

Suppliers will produce high quality and innovative still, moving and interactive visuals at a competitive price. Successful visualisation companies will be able to demonstrate value for money, practical and creative portfolio of work, and a variety of visuals including photorealistic visuals, 360 video, AR and VR.

Ability to meet brief and budget requirements, whilst managing the project from conception to completion is essential.

II.2.14)Additional information

Please register on the supplier list — access code: XA8PRS88U5.

II.2)Description

II.2.1)Title:

Interior Design

Lot No: 4

II.2.2)Additional CPV code(s)

79932000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of experienced interior designers to work with us and to dress and design the interior of select apartments in a sleek and sophisticated style, taking influence from the surrounding area, lifestyle of the target audience and the brand.

II.2.14)Additional information

Please register on the supplier list — access code: NFEZGZ7QGR.

II.2)Description

II.2.1)Title:

Signage

Lot No: 5

II.2.2)Additional CPV code(s)

34928470

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of sign manufacturing and installation suppliers. Branded signage is a critical tool for raising awareness of Peabody, and scheme specific new build sales brands and product offering to prospective buyers.

Suppliers will produce high quality and innovative signage solutions at a competitive price. Successful signage companies will be able to demonstrate value for money, and a variety of sign manufacturing and installation work (including hoarding, scaffold wraps, flags, banners, posters, and other bespoke signage) and offer additional services such as planning permission applications and graphic visualisation.

Ability to meet brief and budget requirements, whilst managing the project from conception to completion is essential. Adherence to all health and safety regulations, and liaison with site contractor is mandatory.

II.2.14)Additional information

Please register on the supplier list — access code: 4PKTHQ8R6C.

II.2)Description

II.2.1)Title:

Marketing Suites

Lot No: 6

II.2.2)Additional CPV code(s)

79340000
79342000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London

II.2.4)Description of the procurement:

Peabody is seeking a number of experienced marketing suite designers to help with our ambitious sales programme to plan, design, install, build and dress our sales and marketing suites. That will provide a practical selling space to showcase the available products and homes, stand out from competitor schemes using the scheme brand, and resonate amongst our target demographic; adding value to the customer journey for prospective buyers.

II.2.14)Additional information

Please register on the supplier list — access code: 83X4MG986X.

II.2)Description

II.2.1)Title:

Print

Lot No: 7

II.2.2)Additional CPV code(s)

22000000
22100000
22300000
22900000
79800000
79810000
79811000
79820000
79823000
79824000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of printing houses to join our framework.

We’re seeking a printing house that can deliver a variety of high quality print work at a competitive price. Successful printing companies will be able to demonstrate value for money, practical and creative portfolio of work, variety of print work and products (including brochures, posters, merchandise and stationary etc.) and a pro-active approach and work ethic.

Delivering high quality finishes to product within budget is mandatory, as well as an interest in exploring new and innovative printing solutions that adhere to specific project and client briefs.

II.2.14)Additional information

Please register on the supplier list — access code: NQXAJ49NQF.

II.2)Description

II.2.1)Title:

Media Buying Agency

Lot No: 8

II.2.2)Additional CPV code(s)

79000000
79340000
79342000
79413000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

Peabody is seeking a number of media buying agencies that will be able to help support and promote developments and the Peabody sales brand activities over the next few years. We are looking to use the advantage of their expertise in this field in order to support our marketing objectives by researching and suggesting the most cost effective, creative and innovative strategies for media buying across different mediums and target audiences that enable us to stand out from the crowd resulting in new customers.

II.2.14)Additional information

Please register on the supplier list — access code: 4R7AG7FTRZ.

II.3)Estimated date of publication of contract notice:

31/12/2020

Section IV: Procedure

IV.1)Description

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

Section VI: Complementary information

VI.3)Additional information:

To view this notice, please click here:

https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=492361044

Go reference: GO-2020520-PRO-16591584

VI.5)Date of dispatch of this notice:

20/05/2020