Place Brand Development Contract – Slough

Place Brand Development Contract – Slough

The council and a variety of partners have recognised the need to bring all place messaging and collateral together under one umbrella to create uniformity, alignment and recognition.

Development and Execution of a Place Brand for Slough

Contract summary

 

Industry

  • Advertising and marketing services – 79340000
  • Marketing services – 79342000

Location of contract

SL1 3UF

Value of contract

£0

Procurement reference

SBC – 032070

Published date

15 January 2021

Closing date

12 February 2021

Closing time

5pm

Contract start date

15 March 2021

Contract end date

14 March 2023

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

 

The Council and a variety of partners have recognised the need to bring all place messaging and collateral together under one umbrella to create uniformity, alignment and recognition.

In doing this, it needs to develop the one approach, the one narrative and the one Place Vision. This needs to be appropriate to businesses of the Borough, Developers who are helping us regenerate Slough and our communities who need to feel part of the growth and see the benefits of this growth on them. It also needs to attract further investment and occupiers for the offices that are being built. The Place Narrative is not owned by just one partner or just the Council, it needs to be ‘owned’ by all and partners/stakeholders, they all need to feel a sense of pride of place.

The Council will lead on this piece of work but will not be the sole stakeholder. Strong engagement and partnership working are required to ensure a fully owned and collaborative perspective is taken. The current climate highlights the importance of this more than ever; raising confidence and collaboration as we shift from response to emerge towards recovery and renewal.

 

More information

 

Links
Additional text
Is a Recurrent Procurement Type? : No

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Craig Lorne (SBC)

Address

51 Bath Road
Slough
Berkshire
SL1 3UF
United Kingdom

Telephone

01753 87 5037

Email

Craig.Lorne@slough.gov.uk

 

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