PR and Marketing Tender China

PR and Marketing Tender China

PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.

PR and marketing representative in China

United Kingdom-Kenilworth: Public relations services

2020/S 025-058114

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park, Warwickshire
Town: Kenilworth
NUTS code: UKG13
Postal code: CV8 2TL
Country: United Kingdom
Contact person: Sarah Jackson
E-mail: sarah.jackson@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):Main address: https://defra.bravosolution.co.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

AHDB PR and Marketing Representative/Agency for China

Reference number: 2019-407

II.1.2)Main CPV code

79416000

II.1.3)Type of contract

Services

II.1.4)Short description:

AHDB Exports is looking for a mandarin, (Capacity for English) PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales.

The representative/agency must be based or have a commercial office in mainland China.

II.1.5)Estimated total value

Value excluding VAT: 400 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000
79416000

II.2.3)Place of performance

NUTS code: 00
Main site or place of performance:

CHINA.

II.2.4)Description of the procurement:

AHDB Exports is looking for a mandarin, (Capacity for English) PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales, the successful representative will be expected to:

— liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights,

— identify and develop priority market channels for British, beef, pork, lamb (once access is granted) and dairy products,

— effectively maintain and build new relationships with relevant contacts in China. Where appropriate, work jointly with them to increase market exposure and demand for British beef, pork, lamb (once access is granted) and dairy products,

— devise and implement effective local strategies to promote British beef, lamb, pork and dairy products aimed at increasing awareness and brand loyalty,

— devise and implement online and social media strategy in conjunction with AHDB central teams to raise awareness of British beef, pork lamb (once access is granted) and dairy products,

— act as a brand ambassador for British produce,

— liaise with central AHDB staff in areas such as media, PR, digital.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 25/05/2020
End: 24/05/2024
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

English and Mandarin speaking required.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/03/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 06/03/2020
Local time: 13:00
Place:

AHDB Head office, Stoneleigh Park, Kenilworth, Warwickshire.

Information about authorised persons and opening procedure:

Procurement managers.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United KingdomInternet address: www.ahdb.org.uk

VI.4.2)Body responsible for mediation procedures

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United KingdomInternet address: www.ahdb.org.uk
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United KingdomInternet address: www.ahdb.org.uk

VI.5)Date of dispatch of this notice:

03/02/2020