PR Services Tender – West Midlands

PR Services Tender – West Midlands

The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands.

United Kingdom-Birmingham: Public relations services

2020/S 164-399648

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: West Midlands Growth Company
Town: Birmingham
NUTS code: UKG31 Birmingham
Postal code: B1 2ND
Country: United Kingdom
E-mail: paul.jones@wmgrowth.com
Internet address(es):Main address: https://wmgrowth.com/

I.2)Information about joint procurement

I.3)Communication

Access to the procurement documents is restricted. Further information can be obtained at: https://in-tendhost.co.uk/wmgrowth/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PR Services for Business and Tourism Programme

 

II.1.2)Main CPV code

79416000 Public relations services

II.1.3)Type of contract

Services

II.1.4)Short description:

 

Please note: all documents, apart from the Non-Disclosure Agreement (NDA), contained on the procurement portal, are password protected. A signed NDA is required to be submitted by the tenderer and their sub-contracted suppliers, before access to the documents are granted. Please review and sign the NDA and send to paul.jones@wmgrowth.com to obtain the password to access the documents.

The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).

 

II.1.5)Estimated total value

Value excluding VAT: 832 500.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Trade and Investment PR

 

Lot No: 1

II.2.2)Additional CPV code(s)

79416000 Public relations services

II.2.3)Place of performance

NUTS code: UKG31 Birmingham

II.2.4)Description of the procurement:

 

The Business and Tourism programme aims to drive long-term economic benefits by boosting the West Midlands’ and UK’s global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK’s relationship with other nations.

The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK.

Activity is expected to cover:

• ongoing media relations to generate coverage promoting trade and investment;

• 15 mini proactive milestone campaigns;

• hosting media and influencer visits;

• press office support;

• project management and client liaison;

• evaluation, including monitoring of budget and KPIs;

• creation of media assets and content where required.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 385 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Tourism and Culture PR

 

Lot No: 2

II.2.2)Additional CPV code(s)

79416000 Public relations services

II.2.3)Place of performance

NUTS code: UKG31 Birmingham

II.2.4)Description of the procurement:

 

The Business and Tourism programme aims to drive long-term economic benefits by boosting the West Midlands’ and UK’s global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK’s relationship with other nations.

The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK.

Activity is expected to cover:

• ongoing media relations to generate coverage promoting tourism and culture;

• 15 mini proactive milestone campaigns;

• hosting media and influencer visits;

• cultural and arts international campaign;

• press office support;

• creation of media assets and content where required;

• project management and client liaison;

• evaluation, including monitoring of budget and KPIs.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 447 500.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 23/09/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: West Midlands Growth Company
Town: Birmingham
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

20/08/2020