PR Tender – Middle East

PR Tender – Middle East

AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets.

United Kingdom-Kenilworth: Public relations services

2020/S 059-142752

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park, Warwickshire
Town: Kenilworth
NUTS code: UKG13
Postal code: CV8 2TL
Country: United Kingdom
Contact person: Sarah Jackson
E-mail: procurement@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):Main address: www.ahdb.org.uk

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

AHDB Requirements for PR Activities in the Middle East

Reference number: 2019-422

II.1.2)Main CPV code

79416000

II.1.3)Type of contract

Services

II.1.4)Short description:

AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements. The representative/agency must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Middle Eastern markets:

• liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights;

• identify and develop priority markets for British lamb;

• effectively build and maintain new relationships with relevant contacts in the Middle Eastern market.

Please note the closing date may be amended due to the impact of the Coronavirus.

II.1.5)Estimated total value

Value excluding VAT: 276 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: 00
Main site or place of performance:

Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman.

II.2.4)Description of the procurement:

AHDB requirement for PR activity/agency include: the representative/agency must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Middle Eastern markets:

• liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights;

• identify and develop priority markets for British lamb;

• effectively build and maintain new relationships with relevant contacts in the Middle Eastern market.

Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular:

• devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty;

• act as a brand ambassador for British produce;

• liaise with central AHDB staff in areas such as media, PR and digital.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 276 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 26/06/2020
End: 25/06/2021
This contract is subject to renewal: yes
Description of renewals:

There will be an option to extend for three periods of 12 months each, if all options are taken up.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 22/04/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 22/04/2020
Local time: 13:00
Place:

AHDB HQ, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL.

Information about authorised persons and opening procedure:

Procurement managers.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Postal address: Stoneleigh Park, Warwickshire
Town: Kenilworth
Postal code: CV8 2TL
Country: United Kingdom
E-mail: procurement@ahdb.org.ukInternet address: www.ahdb.org.uk

VI.4.2)Body responsible for mediation procedures

Official name: AHDB
Postal address: Stoneleigh Park, Warwickshire
Town: Kenilworth
Postal code: CV8 2TL
Country: United Kingdom
E-mail: procurement@ahdb.org.ukInternet address: www.ahdb.org.uk
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

20/03/2020