Promotional Campaign Tender – UK Screen Content

Promotional Campaign Tender – UK Screen Content

To implement the new UK Global Screen brand strategy for promoting UK screen content internationally.

Creative Assets Delivery for UK Global Screen Fund Promotional Campaign

Contract summary

 

Industry

    • Printed matter and related products – 22000000
    • World wide web (www) site design services – 72413000
    • Advertising and marketing services – 79340000

Location of contract

W1T 1LN

Value of contract

£0 to £160,000

Procurement reference

2021/260

Published date

16 July 2021

Closing date

30 July 2021

Closing time

12pm

Contract start date

23 August 2021

Contract end date

30 September 2022

Contract type

Service contract

Procedure type

Open (non-OJEU)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector.

The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.

A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.

The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.

The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.

We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.

A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.

 

More information

 

Links
Additional text
To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven’t already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.

Is a Recurrent Procurement Type? : No

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Stephen Adams

Address

BFI
21 Stephen Street
London
W1T 1LN
United Kingdom

Telephone

02079574849

Email

stephen.adams@bfi.org.uk