Promotional Campaign Tender – UK Screen Content
To implement the new UK Global Screen brand strategy for promoting UK screen content internationally.
Creative Assets Delivery for UK Global Screen Fund Promotional Campaign
- Printed matter and related products – 22000000
- World wide web (www) site design services – 72413000
- Advertising and marketing services – 79340000
Location of contract
Value of contract
£0 to £160,000
16 July 2021
30 July 2021
Contract start date
23 August 2021
Contract end date
30 September 2022
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector.
The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.
A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.
The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.
We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.
- Tender Notice
- Additional information on how to apply for this contract
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- To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven’t already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.
Is a Recurrent Procurement Type? : No
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
21 Stephen Street