Property Sales Marketing Services Framework London

Property Sales Marketing Services Framework London

Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. 

United Kingdom-London: Marketing services

2018/S 216-494248

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Newlon Housing Trust
Newlon House, 4 Daniel Walk, Hale Village
N17 9FE
United Kingdom
Contact person: Nadja Rajgelj
Telephone: +44 2076137591
NUTS code: UKI4Internet address(es):Main address:

Address of the buyer profile:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement


Property Sales Marketing Services Framework

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful Suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral.

II.1.5)Estimated total value

Value excluding VAT: 700 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKI

II.2.4)Description of the procurement:

The scope of the services includes, but is not limited to:

— design of scheme specific branding – eye catching, current, unique and relevant,

— design and production of scheme sales brochure/-s in both print and web-suitable formats,

— printing of sales brochures and other sales literature which includes recommending materials for print and liaising with suppliers,

— production and printing of a range of other marketing materials — for example exhibition stands, pop-up/pull-up stands, promotional branded items and storage of such items as required,

— copywriting, covering but not be limited to providing copy for scheme brochures, producing adverts, promotional advertorials and scheme specific editorial if required,

— production of floor plans, block plans, site maps and other scheme drawings, created using architects plans supplied by Newlon which on occasion require cleaning of additional layers of information; Information to be supplied in CAD where possible,

— local area photography of schemes,

— supply of all scheme assets including logos, photography and floor plans in JPEG for use on our website and various other property portals,

— production of photorealistic computer-generated images for marketing purposes,

— design and build of content managed microsites for larger developments ensuring the content is current and up to date at all times,

— design of on-site signage such as hoardings, banners and contra-vision panels,

— installation of the above on site signage including but not limited to liaising with construction site staff and supplying them with the necessary information required before gaining access to site,

— project management of any out sourced services, such as photography and signage installation, cgi production, 2D and 3D floor plans and printing,

— liaison with media buyers with quick turnarounds (including same day) and in the right format,

— design and production of sales aids for marketing suite/show homes and launch events, such as plot boards and general signage,

— design of artwork for online and offline advertising,

— design and/or production of HTML emailers,

— design and/or production of digital adverts such as GIF’s, banner adverts or Facebook advertising images,

— design of outdoor advertising such as train station adverts, 48 sheet and 96 sheet outdoor posters,

— design and/or production of information leaflets and guides,

— supply of all design files in their native format e.g. Indesign/Photoshop/Illustrator,

— managing requirements for Affordable Home Shows Newlon choose to participate in and the hiring or any additional items required including Helium for balloons and tablets,

— scheme-specific launch events, including but not limited to booking relevant venues as approved by Newlon, planning and securing any catering requirements and assisting with event delivery,

— show flat fit-outs (if required).

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 700 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As stated in the Procurement documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 17/12/2018
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 18/12/2018
Local time: 11:00

Newlon Offices

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Royal Courts of Justice
United Kingdom

VI.4.2)Body responsible for mediation procedures

Royal Courts of Justice
United Kingdom
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Crown Commercial Services
Roseberry Court
Nr7 0HS
United Kingdom

VI.5)Date of dispatch of this notice: