Provide Behaviour Insights Services to Cabinet Office
Behavioural Insights Team (BIT): Partner agreement.
UK-London: Business services: law, marketing, consulting, recruitment, printing and security
Section I: Contracting authority
4th Floor, 1 Horse Guards Road
Contact point(s): GPS helpdesk
For the attention of: Jazmin Glassborow, Commercial Models
SW1A 2HQ London
Telephone: +44 3450103503
General address of the contracting authority: http://gps.cabinetoffice.gov.uk
Address of the buyer profile: https://gpsesourcing.cabinetoffice.gov.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
Section II: Object of the contract
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Various across the United Kingdom.
NUTS code UK
Duration of the framework agreement
Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 4 000 000 and 50 000 000 GBP
HM Government acting through the Cabinet Office will award a framework agreement (the “Framework Agreement”) to NewCo in accordance with the terms of this Notice.
Cabinet Office will enter into a call-off contract (the “Initial Call-Off”) for the provision of services relating to behavioural insights to the Cabinet Office and other public bodies for an expected term of 5 years. NewCo may enter into additional call-off contracts with other public sector customers (“Initial Customers”) under the Framework Agreement at this point. The Initial Customers may include certain public sector bodies to which BIT currently provides services under non-contractual arrangements. The composition of participating Departments could be subject to change during the approval process.
The Framework Agreement will allow NewCo to provide the services specified above by means of call-off contracts (“Call Off Contracts”) made under the Framework Agreement throughout its term to other public sector bodies including, but not limited to, all UK Government Departments and their Arm’s Length Bodies and Agencies; Non Departmental Public Bodies (NDPBs); NHS bodies; and Local
Authorities (together the ‘Participating Bodies’). See Section VI for further details of those Participating Bodies that will be able to use the Framework Agreement and enter into Call Off Contracts under it.
This joint venture will be structured as an Institutionalised Public-Private Partnership (“IPPP”). The Potential Partner will provide cash and/or in-kind benefits in consideration for its shareholding in NewCo. The successful Potential Partner is expected (subject to the specific conditions and evaluation criteria set out in the Invitation to Negotiate (“ITN”) and other procurement documents) to contribute a combination of:
— Investment into NewCo to capitalise the company and provide funds to invest in development and growth;
— Management capability, particularly commercial and business development, to support business delivery and growth;
— Access to relevant academic expertise and thought leadership capability;
— Transitional services and/or ongoing support or other services; and/or
— Other consideration for the shares it acquires.
Further information can be found in the Pre Qualification Questionnaire (the “PQQ”).
79000000, 73000000, 73100000, 73110000, 73120000, 73200000, 73210000, 73300000, 79310000, 79311400, 79315000, 79400000, 79410000, 79411000, 79411100
Range: between 4 000 000 and 50 000 000 GBP
Description of these options: The Framework Agreement will have a duration of 4 years.
Section III: Legal, economic, financial and technical information
This procurement will be managed electronically via the Government Procurement Service’s e-Sourcing Suite. To participate in this procurement, participants must first be registered on the e-Sourcing Suite.
If you have not yet registered on the eSourcing Suite, this can be done online at: https://gpsesourcing.cabinetoffice.gov.uk by following the link ‘Register for GPS eSourcing’. Please note that, to register, you must have a valid DUNS number (as provided by Dun and Bradstreet) for the organisation you are registering. Full instructions for registration and use of the system can be found at: http://gps.cabinetoffice.gov.uk/i-am-supplier/respond-tender
Once you have registered on the eSourcing Suite, a registered user can express an interest for a specific procurement. This is done by emailing : ExpressionOfInterest@gps.gsi.gov.uk.
Your email must clearly state: the name and reference for the procurement you wish to register for; the name of the registered supplier; and the name and contact details for the registered individual sending the email. Government Procurement Service will process the email and then enable the supplier to access the procurement online via the eSourcing Suite. The registered user will receive a notification email to alert them once this has been done.
As a user of the eSourcing Suite you will have access to the Emptoris email messaging service which
facilitates all messages sent to you and from you in relation to any specific RFX event.
Please note it is your responsibility to access these emails on a regular basis to ensure you have sight of all relevant information.
For technical assistance on use of the eSourcing Suite please contact the Government Procurement
Service Helpdesk : Freephone: 0345 010 3503
Responses must be uploaded by the date in IV.3.4.
The PQQ and associated documents can be accessed at: https://gpsesourcing.cabinetoffice.gov.uk using the instructions detailed in III.2.1
The minimum level(s) of standards required are as set out in the PQQ. See conditions set out in the PQQ. Potential Partners should note that a number of criteria will be assessed on a pass/fail basis.
Section IV: Procedure
Some candidates have already been selected (if appropriate under certain types of negotiated procedures) no
Objective criteria for choosing the limited number of candidates: Envisaged number of operators: Maximum number up to 7, although the Authority reserves the right to take through between 3 and 7 Bidders.
Objective criteria for choosing the limited number of candidates: Pre-qualification criteria as set out in the PQQ.
Section VI: Complementary information
Potential Partners should also note that, in accordance with the UK Government’s policies on transparency, the Authority intends to publish the PQQ, the Invitation to Negotiate document and the text of any resulting contractual arrangements, subject to possible redactions at the discretion of the Authority. The terms of the Framework Agreement will also permit a public sector contracting authority, awarding a contract under the Framework Agreement, to publish the text of the call-off contract, subject to possible redactions, at the discretion of the contracting authority. Further information on transparency can be found at:
The PQQ referred to in this Notice includes an Initial Descriptive Document. Please note that the Initial Descriptive Document is directed only at persons who are:
(i) investment professionals’ falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005, as amended (the “Order”);
(ii) high net worth entities falling within Article 49(2) (a) to (d) of the Order; or
(iii) other persons to whom the Initial Descriptive Document may be otherwise lawfully communicated, (“Eligible Recipients”).
Any person who is not an Eligible Recipient may not rely on the Initial Descriptive Document and investment in NewCo will not be available to such persons.
Nothing in this Notice, the PQQ, the Initial Descriptive Document or any related document constitutes investment advice.
The Authority expressly reserves the right (i) not to award or enter into any Framework Agreement,
Call Off or other contract as a result of the procurement process commenced by the publication of this notice; and (ii) to make whatever changes it may see fit to the content and structure of the tendering competition. In no circumstances will the Authority be liable for any costs incurred by the Bidders and their associated parties. If the Authority decides to enter into a Framework Agreement with NewCo, this does not imply any guaranteed minimum level of contracted business or subsequent Call Offs except as stated in the agreed contracts. Any expenditure, work or effort undertaken prior to contract award is accordingly a matter solely for the commercial judgement of potential Bidders and the Authority will not be responsible for any such expenditure.
In 2010, the UK became the first country in the world to set up a team dedicated to applying insights from behavioural science to public policy. Operating from No.10 Downing Street and the Cabinet Office, the Behavioural Insights Team (BIT) has quickly acquired a global reputation for developing highly innovative policy approaches that demonstrate how often quite small changes can have big impacts.
In October 2012, BIT began to take advantage of the ever-growing demand for its services by extending consultancy services beyond the scope of its core Cabinet Office programme. Within the past six months, the team has expanded its programme of work with UK Government departments and has undertaken profitable work for foreign governments, private sector companies, and organisations within the Voluntary, Community and Social Enterprise Sector (VCSE). This has been achieved with no proactive business development activity and there remains significant unmet demand within these markets.
The Cabinet Office believes that a joint venture company will best realise the full commercial potential of the business. The Cabinet Office is initiating a competition to select a joint venture partner to enter into the joint venture arrangement with the Cabinet Office and BIT employees to work together in developing the business.
The Cabinet Office intends to establish NewCo as a company limited by shares with some degree of employee ownership (by way of an employee benefits trust or other mechanism) later in 2013. It is envisaged that NewCo will have 3 shareholders: HM Government; the employees of BIT (by way of an employee benefits trust or other mechanism) and the successful Potential Partner. This contract notice commences the competition to find a joint venture partner to take a share in NewCo together with the benefit of a Framework Agreement for the provision of these services to the UK Civil Service and other Participating Bodies. The Cabinet Office is hosting an “industry event” in central London, for interested parties to learn more about:
i.) how it intends to manage the competition to find a partner;
ii.) the existing BIT business; and
iii.) the potential structure of the proposed company.
Interested parties should register their attendance at this event with the Cabinet Office contact outlined in section 1.1) by 10:00 on 10th May 2013.
The industry event session will be held on 13th May 2013.
The PQQ will be available at https://gpsesourcing.cabinetoffice.gov.uk from the date of the dispatch of this notice.
Web Links to UK Public Sector Listings
Central Government Departments, Local Government and Public Corporations that can be accessed at the Public Sector Classification Guide
National Parks Authorities
Educational Establishments in England and Wales, maintained by the Department
for Children, Schools and Families including Schools, Universities and Colleges but
not Independent Schools
Police Forces in the United Kingdom
Fire and Rescue Services in the United Kingdom
NHS Bodies England
Registered Social Landlords (Housing Associations)
Third Sector and Charities in the United Kingdom
Citizens Advice in the United Kingdom
Scottish Public Bodies
The framework agreement will be available for use by any Scottish Public Sector Body: the Authority; Scottish Non-Departmental Public Bodies; offices in the Scottish Administration which are not ministerial offices; cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998; the Scotland Office; the Scottish Parliamentary Corporate Body; councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994 (except where they are acting in their capacity as educational authority); Scottish joint fire boards or joint fire and rescue boards; Scottish joint police boards or any successor National Police or Fire Authority; Scottish National Park authorities, bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, Northern Lighthouse Board, further or higher education institutions being fundable bodies within the meaning of section 6 of the Further and Higher Education (Scotland) Act 2005 any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing.
Scottish Local Authorities
Scottish Agencies, NDPBs
Scottish NHS Bodies
Scottish Further and Higher Education Bodies
Scottish Housing Associations
The Scotland Office
Registered Social Landlords (Housing Associations) – Scotland
Welsh Public Bodies
National Assembly for Wales, Welsh Assembly Government and Welsh Local
Authorities, and all bodies covered by:
Housing Associations – registered Social Landlords Wales
NI Public Bodies
Northern Ireland Government Departments
Northern Ireland Public Sector Bodies and Local Authorities
Schools in Northern Ireland
Universities in Northern Ireland
Health and Social care in Northern Ireland
Northern Ireland Housing Associations
Police Service of Northern Ireland
Any corporation established, or a group of individuals appointed to act together, for the specific purpose of meeting needs in the general interest, not having an industrial or commercial character, and
(i) financed wholly or mainly by another contracting authority listed above in this section VI.3 of this notice;
(ii) subject to management supervision by another contracting authority listed above in this section VI.3 of this notice; or
(iii) more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, are appointed by another contracting authority listed above in this section VI.3 of this notice
(iv) an association of or formed by one or more of the Contracting Authorities listed above in this section VI.3 of this notice