Provide Marketing Support Services to Destination Staffordshire

Provide Marketing Support Services to Destination Staffordshire

Framework Agreement for the Provision of Marketing Support Services to Destination Staffordshire.

United Kingdom-Stafford: Advertising and marketing services

2018/S 087-195486

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Staffordshire County Council
2 Staffordshire Place, Tipping Street
ST16 2DH
United Kingdom
Contact person: Gillian Sperrink
Telephone: +44 1785854652
NUTS code: UKG2
Internet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement


Framework Agreement for the Provision of Marketing Support Services to Destination Staffordshire (Brand Maintenance and Development, Print and Digital Marketing including Media Planning and Media Buying

Reference number: IA1229

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

Framework Agreement to appoint an provider to provide an agency for brand maintenance, development, print and digital marketing, media planning and media buying for Destination Staffordshire. For information about Destination Staffordshire, please visit

II.1.5)Estimated total value

Value excluding VAT: 480 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKG2

II.2.4)Description of the procurement:

Staffordshire County Council is tendering on behalf of Destination Staffordshire members. Destination Staffordshire is a public / private sector cooperative venture of a type known as a Destination Management Partnership or Organisation (DMP or DMO). Its area of concern and activity is the promotion and coordination of the Staffordshire visitor economy for the benefit of its private sector members, i.e. businesses operating in the various parts of the tourism industry in Staffordshire, e.g. accommodation providers, attractions, food and drink providers.

The local authority partners are: Cannock Chase District Council, Lichfield District Council, Staffordshire Moorlands District Council, Stafford Borough Council, Tamworth Borough Council, South Staffordshire District Council, Stoke-on-Trent City Council, East Staffordshire Borough Council, and Staffordshire County Council.

Staffordshire County Council is acting as the lead and sole authority for this procurement.

The Partnership will provide funding of 200 000 GBP to 480 000 GBP to support its work in developing the Staffordshire visitor economy (leisure and business) over the period 1.8.2018 to 31.7.2022.

To deliver marketing support and media buying, the DMP wishes to appoint through competitive tender an external supplier / agency to deliver support to the leisure tourism sector.

The value of the leisure tourism economy in Staffordshire was last measured in 2016 at 1 290 000 GBP (direct spend) and 1 775 000 GBP (including indirect and induced spend). It is widely felt that this value does not do justice to the wealth, breadth and variety of the County’s tourism product and compared to other UK destinations can be objectively measured as under-performing. It is felt that the assets of the County are under-appreciated by residents and visitors alike and almost all measurements confirm this under-performance, particularly in the area of overnight stays and provision of a suitable range and depth of accommodation stock.

It is this under-performance that the DMP funding is seeking to address and a key element is the perceived weakness of the SMEs comprising the sector, both in terms of their quantity, quality, professionalism and sustainability.

The Partnership is looking to recruit the services of an agency with relevant experience and skills to provide marketing support at competitive rates but with a quality and expertise demanded by the membership, providing the maximum consumer exposure for the Destination and for our members. The Partnership uses brand marks and registered trademarks (most notably “Enjoy Staffordshire” “Destination Staffordshire” and “Taste of Staffordshire”) across a range of activities, including a number of e-marketing initiatives, trade publications and consumer publications.

In addition the Partnership requires the services of an agency with relevant experience and skills to provide the media buying services at competitive rates but with a quality and expertise demanded by the membership, providing the maximum consumer exposure for the county of Staffordshire and for members.

The value of the combined agreement is set in a range of 200 000 GBP — 480 000 GBP, ex. VAT, over the period 1.8.2018-31.7.2022. This value includes all costs associated with the delivery of the project (including digital and printed materials). In addition, this will provide media buying support. The value of this service has reduced since the previous contracts were procured, due to cost efficiency savings required by the Council.

A sole Provider is required for the provision of this service for consistency of marketing support and media buying.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 50
Price – Weighting: 50

II.2.6)Estimated value

Value excluding VAT: 480 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

The initial term is 2 years with the option to extend for a further 2 x 12 months, totalling 48 months.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/06/2018
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 05/06/2018
Local time: 14:00

Staffordshire County Council.

Information about authorised persons and opening procedure:

Restricted to Staffordshire County Council staff.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:


VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Important information about accessing the tender documentation:

This is an electronic tender. All requests for information to be sent through the electronic tendering portal and messaging facility on the “Proactis” electronic tendering system.

How to register:

VI.4)Procedures for review

VI.4.1)Review body

Staffordshire County Council
2 Staffordshire Place Tipping Street
ST16 2DH
United Kingdom
Telephone: +44 1785854652
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: