Provide Marketing Support Services to Destination Staffordshire
Framework Agreement for the Provision of Marketing Support Services to Destination Staffordshire.
United Kingdom-Stafford: Advertising and marketing services
Section I: Contracting authority
I.1)Name and addresses
2 Staffordshire Place, Tipping Street
Contact person: Gillian Sperrink
Telephone: +44 1785854652
NUTS code: UKG2
I.4)Type of the contracting authority
Section II: Object
Framework Agreement for the Provision of Marketing Support Services to Destination Staffordshire (Brand Maintenance and Development, Print and Digital Marketing including Media Planning and Media Buying
II.1.2)Main CPV code
II.1.3)Type of contract
Framework Agreement to appoint an provider to provide an agency for brand maintenance, development, print and digital marketing, media planning and media buying for Destination Staffordshire. For information about Destination Staffordshire, please visit http://www.enjoystaffordshire.com/trade/about-us/
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Staffordshire County Council is tendering on behalf of Destination Staffordshire members. Destination Staffordshire is a public / private sector cooperative venture of a type known as a Destination Management Partnership or Organisation (DMP or DMO). Its area of concern and activity is the promotion and coordination of the Staffordshire visitor economy for the benefit of its private sector members, i.e. businesses operating in the various parts of the tourism industry in Staffordshire, e.g. accommodation providers, attractions, food and drink providers.
The local authority partners are: Cannock Chase District Council, Lichfield District Council, Staffordshire Moorlands District Council, Stafford Borough Council, Tamworth Borough Council, South Staffordshire District Council, Stoke-on-Trent City Council, East Staffordshire Borough Council, and Staffordshire County Council.
Staffordshire County Council is acting as the lead and sole authority for this procurement.
The Partnership will provide funding of 200 000 GBP to 480 000 GBP to support its work in developing the Staffordshire visitor economy (leisure and business) over the period 1.8.2018 to 31.7.2022.
To deliver marketing support and media buying, the DMP wishes to appoint through competitive tender an external supplier / agency to deliver support to the leisure tourism sector.
The value of the leisure tourism economy in Staffordshire was last measured in 2016 at 1 290 000 GBP (direct spend) and 1 775 000 GBP (including indirect and induced spend). It is widely felt that this value does not do justice to the wealth, breadth and variety of the County’s tourism product and compared to other UK destinations can be objectively measured as under-performing. It is felt that the assets of the County are under-appreciated by residents and visitors alike and almost all measurements confirm this under-performance, particularly in the area of overnight stays and provision of a suitable range and depth of accommodation stock.
It is this under-performance that the DMP funding is seeking to address and a key element is the perceived weakness of the SMEs comprising the sector, both in terms of their quantity, quality, professionalism and sustainability.
The Partnership is looking to recruit the services of an agency with relevant experience and skills to provide marketing support at competitive rates but with a quality and expertise demanded by the membership, providing the maximum consumer exposure for the Destination and for our members. The Partnership uses brand marks and registered trademarks (most notably “Enjoy Staffordshire” “Destination Staffordshire” and “Taste of Staffordshire”) across a range of activities, including a number of e-marketing initiatives, trade publications and consumer publications.
In addition the Partnership requires the services of an agency with relevant experience and skills to provide the media buying services at competitive rates but with a quality and expertise demanded by the membership, providing the maximum consumer exposure for the county of Staffordshire and for members.
The value of the combined agreement is set in a range of 200 000 GBP — 480 000 GBP, ex. VAT, over the period 1.8.2018-31.7.2022. This value includes all costs associated with the delivery of the project (including digital and printed materials). In addition, this will provide media buying support. The value of this service has reduced since the previous contracts were procured, due to cost efficiency savings required by the Council.
A sole Provider is required for the provision of this service for consistency of marketing support and media buying.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The initial term is 2 years with the option to extend for a further 2 x 12 months, totalling 48 months.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.2.3)Information about staff responsible for the performance of the contract
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders
Staffordshire County Council.
Restricted to Staffordshire County Council staff.
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
Important information about accessing the tender documentation:
This is an electronic tender. All requests for information to be sent through the electronic tendering portal and messaging facility on the “Proactis” electronic tendering system.
How to register:https://supplierlive.proactisp2p.com/Account/Login
2 Staffordshire Place Tipping Street
Telephone: +44 1785854652
VI.5)Date of dispatch of this notice: