Provision of Advertising and Design Services for International Markets

Provision of Advertising and Design Services for International Markets

Invest NI, through the Central Procurement Directorate (CPD), wishes to appoint a Contractor who will be responsible for:
The development of creative concepts and their execution in international market/s as an when required by Invest NI.

United Kingdom-Belfast: Advertising and marketing services

2014/S 203-359613

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Invest NI
Bedford Street
For the attention of: Heather Ellison
BT2 7ES Belfast
UNITED KINGDOM
Telephone: +44 2890826410
E-mail: heather.ellison@dfpni.gov.uk

Internet address(es):

General address of the contracting authority: www.dfpni.gov.uk/cpd

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Invest NI — Provision of Advertising and Design services for International Markets.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Northern Ireland.

NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The Contractor will be expected to manage the provision of Advertising and Design Services for International Markets.
Invest NI, through the Central Procurement Directorate (CPD), wishes to appoint a Contractor who will be responsible for:
— The development of creative concepts and their execution in international market/s as an when required by Invest NI;
— The design and production of promotional material and advertising design, used by the sales team in the international market place to include, but not be limited to, print, electronic and on-line;
— The design and production of digital materials possibly including but not confined to web pages, electronic brochures and apps; multimedia presentations and materials;
— The design, development and production of materials to promote specific sector capabilities in both local and international markets;
— Analysis and advice on media opportunities in international markets;
— Media buying in international markets, as required;
— Compliance with Procurement Control Limits when contracting out any services e.g. printing, animation etc. to ensure value for money;
— Liaison with Invest NI including updates on progress;
— Monitoring, reviewing and feedback on campaigns & activities on an ongoing basis and provide advice on innovative and cost-effective options.
— Ensuring all the work carried out will become the copyright and property of Invest NI.
— Provide completed design projects in Adobe Indesign CS5 format within two weeks of project completion, and at no extra charge to Invest NI.
— Provide high resolution images, graphics and photography files purchased on behalf of Invest NI, within two weeks of project completion, and at no extra charge to Invest NI.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT: 3 000 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

None required.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payments will be made in accordance with the terms and conditions set out in the contract documentation.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As stated in the tender documents.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As stated in the tender documents.
Minimum level(s) of standards possibly required: As stated in the tender documents.

III.2.3)Technical capacity

Minimum level(s) of standards possibly required:
(SC1) Previous Company Experience
Tenderers must demonstrate experience by providing an example(s) (a maximum of three) within the last 3 years (which must include specific dates) of:
— Provision of services that meet the requirements detailed in the tender document.
— Provision of services using graphic design products such as Adobe Indesign CS5.
— Experience such as, but not limited to, design, artwork and print management services for publications and brochures, promotional materials (print and electronic), graphic and exhibition materials, electronic and digital communications with a focus on international audiences.
Media buying in international markets.
Examples provided must have been delivered during the time Tenderer has been in business, and not reflect past experience of personnel, prior to joining the agency.
Experience must be presented in a format that is easily identifiable to the evaluation panel as to what relevant experience the company has. Examples provided must be structured to include:
— project title and brief summary of services provided;
— its relevance to the services required;
— date the assignment commenced and was completed; and
— methodology from initial brief through to the measurable results.
(SC2) Previous Personnel Experience
Tenderers must provide all of the following roles, ensuring that they nominate a named individual per role. Named individuals can be named in more than one role, providing they demonstrate they can meet minimum requirements for each role.
The Tenderer must demonstrate that individuals put forward can meet the following minimum requirements for each position proposed.
Account Management
1. Account Manager
Evidence of a minimum of 3 years experience of managing and delivering integrated, multi-channel, marketing and promotional campaigns with an international focus within the last five years, within a corporate and/or business-to-business environment, and dealing with client communications, managing client accounts, delivering projects and campaigns on brief and to an agreed budget and time-scales.
2. Account Executive
Evidence of a minimum of 2 years experience of managing and delivering marketing and promotional campaigns within the last three years, within a corporate and/or business-to-business environment, and dealing with client communications, managing client accounts, delivering projects and campaigns on brief and to an agreed budget and time-scales.
Strategic Direction
3. Strategic Director
Evidence of a minimum of 3 years experience of developing and delivering integrated, multi-channel, strategies for marketing and promotional campaigns with an international focus within the last 5 years.
Design
4. Creative Director / Design Director
Evidence of at least 5 years experience of developing and delivering integrated, multi-channel, design and creative strategies for marketing and promotional campaigns with an international focus within the last 5 years including brand planning and design planning experience.
5. Senior Designer
Evidence of at least 3 years experience of managing and delivering integrated, multi-channel, design and creative projects for the full mix of promotional materials within the last 5 years including experience of print and web design.
6. Junior Designer
Evidence of at least 2 years experience of managing and delivering design and creative projects for the full mix of promotional materials within the last three years, including experience of print and web design.
7. Finished Artist
Evidence of a minimum of 2 years experience of producing and delivering design and creative projects for the full mix of promotional materials within the last 3 years, including experience of graphic design products and print production issues.
8. Copywriter
Evidence of a minimum of 3 years experience of producing content for multi-channel, marketing and promotional campaigns and the full range of printed and electronic marketing materials and publications with an international focus within the last 5 years, within a corporate and/or business-to-business environment.
Digital
9. Digital Director
Evidence of a minimum of 3 years experience of developing and delivering integrated, digital strategies for marketing and promotional campaigns and projects within the last 5 years.
10. Web Developer
Evidence of a minimum of three years experience of developing and delivering integrated, digital design projects for marketing and promotional campaigns and projects within the last 5 years.
11. Web / Digital Designer
Evidence of a minimum of 3 years experience of designing and delivering digital design projects for marketing and promotional campaigns and projects within the last 5 years, including the production of digital design production and knowledge of digital production issues.
Production
12. Production Manager
Evidence of a minimum of 5 years experience in the production of integrated, multi-channel, marketing and promotional campaigns and projects within the last 7 years, with knowledge of print, design, electronic and digital outputs and production issues.
Media
13. Media Planner / Buyer
Evidence of 3 years experience of managing and delivering integrated, multi-channel, media campaigns within the last three years, with experience of media buying in Invest Northern Ireland’s international key target territories, (primarily the US and Europe) and Sectors.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

P18211

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 25.11.2014 – 14:59

IV.3.4)Time limit for receipt of tenders or requests to participate

25.11.2014 – 15:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 25.11.2014 – 15:00
Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

VI.3)Additional information

Suppliers Instructions How to Express Interest in this Tender: 1. Register your company on the eSourcing portal (this is only required once): https://e-sourcingni.bravosolution.co.uk and click the link to register – Accept the terms and conditions and click ‘I agree’ — Enter your correct business and user details — Note the user-name you chose and click ‘Save’ when complete — You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender — Login to the portal with the user-name/password — Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) – Click on the relevant PQQ/ ITT to access the content. — Click the ‘Express Interest’ button at the top of the page. – This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) — You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box 3. Responding to the tender – Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) — You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification — Note the deadline for completion, then follow the on-screen instructions to complete the PQQ/ ITT — There may be a mixture of on-line and off-line actions for you to perform (there is detailed on-line help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the on-line help, or contact the eTendering help desk.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: CPD will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into The Public Contracts Regulations 2006 (SI 2006 No 5)provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
The successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Central Procurement Directorate for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.

VI.4.3)Service from which information about the lodging of appeals may be obtained

Central Procurement Directorate
Clare House, 303 Airport Road West
BT3 9ED Belfast
UNITED KINGDOM

VI.5)Date of dispatch of this notice:

16.10.2014