Public Health England Marketing Evaluation Contract

Future campaign planning, evaluation planning and delivery.

United Kingdom-Salisbury: Statistical services

2018/S 234-534978

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Public Health England
Manor Farm Road, Porton Down
Salisbury
SP2 0QT
United Kingdom
Contact person: tenders@phe.gov.uk
Telephone: +44 2076548000
E-mail: corporate.procurement@phe.gov.uk
NUTS code: UK

Internet address(es):Main address: www.gov.uk/phe

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://phe.bravosolution.co.uk

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://phe.bravosolution.co.uk

Tenders or requests to participate must be submitted to the abovementioned address

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: www.phe.bravosolution.co.uk

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Health

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PHE Marketing — Strategic Evaluation Partner

Reference number: Project 19102018

II.1.2)Main CPV code

79330000

II.1.3)Type of contract

Services

II.1.4)Short description:

Public Health England has a requirement for at least one strategic marketing evaluation partner agency. This will be an integral part of the wider PHE Marketing network and will need to support the strategy and planning team across a number of areas including future campaign planning, evaluation planning and delivery, data analysis and integration, story-telling and dissemination. This will be a 2-stage procurement with a maximum of 5 tenderers shortlisted for Stage 2. Any eventual contracts will be accessible by other health family government departments, namely the Department of Health and Social Care and its Arms Length Bodies (ALBs).

II.1.5)Estimated total value

Value excluding VAT: 200 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK

Main site or place of performance:

England.

II.2.4)Description of the procurement:

Public Health England has a requirement for at least 1 strategic marketing evaluation partner agency. This will be an integral part of the wider PHE Marketing network and will need to support the strategy and planning team across a number of areas including future campaign planning, evaluation planning and delivery, data analysis and integration, story-telling and dissemination. This includes (but is not limited to) the following services:

(a) developing strategic campaign insights and evaluations;

(b) developing logic models;

(c) synthetising a range of data sources to produce strategic insights and recommendations for future marketing and communications activity;

(d) facilitating collaboration and join-up amongst a number of internal and external stakeholders;

(e) contributing to the evaluation and planning of large scale, multi-channel national campaigns;

(f) helping clients choose the right metrics and methodologies to focus on to evaluate campaigns effectively;

(g) using a range of research, evaluation and data collection methodologies (including new trends and innovations).

The procurement will be carried out as a two-stage process with the shortlisting of tenderers for Stage 2 (maximum 6) carried out in mid-January 2019.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 200 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12

This contract is subject to renewal: yes

Description of renewals:

Public Health England (the “Authority” or “PHE”) reserves the right to extend the services for up to 3 additional one-year periods, i.e. 1 + 1 + 1 + 1, subject to satisfactory performance.

II.2.9)Information about the limits on the number of candidates to be invited

Maximum number: 6

Objective criteria for choosing the limited number of candidates:

The evaluation criteria shall be as stated in the Invitation to Tender that the Economic Operators can access via https://phe.bravosolution.co.uk (see also Section II.2.14)).

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Suppliers instructions:

How to express interest in this tender: register your company on the eSourcing portal (this is only required once): www.phe.bravosolution.co.uk and click the link to register. See also Section VI.3) — additional information.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Economic operators are required to confirm whether they have any market-specific company or professional accreditations.

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Economic operators are required to evidence their experience in evaluating and providing strategic insight for multi-channel national marketing campaigns.

Minimum level(s) of standards possibly required:

Economic operators are required to submit a sample curriculum vitae of the principal individuals that they propose would fulfill these services to evidence their capability and competence in carrying out the services.

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

Envisaged maximum number of participants to the framework agreement: 3

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 07/01/2019

Local time: 16:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic invoicing will be accepted

Electronic payment will be used

VI.3)Additional information:

Suppliers instructions:

How to express interest in this tender:

1) Register your company on the eSourcing portal (this is only required once): www.phe.bravosolution.co.uk and click the link to register:

— accept the terms and conditions and click “continue”,

— enter your correct business and user details,

— note the username you chose and click “Save” when complete,

— you will shortly receive an email with your unique password (please keep this secure).

2) Express an interest in the tender:

— login to the portal with the username/password,

— click the “PQQs/ITTs Open To All Suppliers” link (these are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier),

— click on the relevant PQQ/ITT to access the content,

— click the “Express Interest” button at the top of the page,

— this will move the PQQ/ITT into your “My PQQs/My ITTs” page (this is a secure area reserved for your projects only),

— you can now access any attachments by clicking “Buyer Attachments” in the “PQQ/ITT Details” box.

3) Responding to the tender:

— click “My Response” under “PQQ/ITT Details”, you can choose to “Create Response” or to “Decline to Respond” (please give a reason if declining),

— you can now use the “Messages” function to communicate with the buyer and seek any clarification,

— note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ITT,

— there may be a mixture of online and offline actions for you to perform (there is detailed online help available). You must then submit your reply using the “Submit Response” button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering helpdesk: help@bravosolution.co.uk or telephone the Bravo helpdesk on 0800 368 4850

VI.4)Procedures for review

VI.4.1)Review body

Public Health England
London
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

30/11/2018