Public Health England Marketing Tender

Public Health England Marketing Tender

To encourage a healthy lifestyle during the Primary and Secondary School life-cycle for children.

United Kingdom-Salisbury: Marketing services

2019/S 030-067492

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Public Health England
Manor Farm Road, Porton Down
United Kingdom
Contact person: Mitchelle Ngavaite
Telephone: +44 2076548000
NUTS code: UK
Internet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity


Section II: Object

II.1)Scope of the procurement


PHE — Marketing — Primary School Health Marketing and Related Services

Reference number: Project 25642019

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

Public Health England is looking for a supplier to create and implement a strategy to encourage a healthy lifestyle during the Primary and Secondary School life-cycle for children.

II.1.5)Estimated total value

Value excluding VAT: 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:


II.2.4)Description of the procurement:

Primary programme — develop and deliver a health strategy that:

(a) supports school heads, deputy heads and governors to adopt healthier behaviours throughout their school,

(b) supports behaviour change, particularly in C1C2D audiences,

(c) supports 2 consumer campaigns per year and creates an “always on” approach to surfacing existing content that reflects the rhythm of the school year,

(d) maximises the opportunities to influence parental behaviour, creating a bridge between school and home,

(e) doubles primary subscribers to the School Zone to 40 000 by 2021,

(f) potentially extends our physical activity and nutrition offer to secondary schools.

Secondary programme — develop and deliver a strategy that:

(g) builds on the base of content developed in the first 16 months of the programme with a focus on mental health topics and resurfacing existing content,

(h) expands our network of PSHE leads and deputy heads,

(i) doubles secondary subscribers to the School Zone to 4 000 by 2021.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

Public Health England (the “Authority” or “PHE”) reserves the right to extend the services for up to 2 additional one-year periods, i.e. 2 + 1 + 1 subject to satisfactory performance.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Suppliers Instructions:

How to Express Interest in this Tender: Register your company on the eSourcing portal (this is only required once):

and click the link to register. See also section VI.3) Additional information.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Economic operators are required to confirm whether they have any market-specific company or professional accreditations.

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

List and brief description of selection criteria:

To demonstrate key opportunities for the PHE schools programme to embed existing health campaigns Change4Life and Rise Above healthy behaviours in school life in terms of:

(a) Opportunities and how they would be implemented,

(b) Experience of the project team who would work on the PHE account,

(c) Demonstrable understanding within the agency of the educational landscape in England and how to communicate effectively with teachers and head teachers in both primary and secondary schools,

(d) Demonstrable understanding within the agency of public health issues and how effective teaching resources can contribute to behaviour change,

(e) Demonstrable understanding of how to work with existing agencies including creative, PR, print, digital and experiential,

(f) Details of three previous clients that PHE can contact for references.

Minimum level(s) of standards possibly required:

Economic operators are required to submit a sample curriculum vitae of the principal individuals that they propose would fulfil these services to evidence their capability and competence in carrying out the services.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Key performance measures and a service level agreement will be put in place as part of the contract award.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 11/03/2019
Local time: 16:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 11/03/2019
Local time: 16:00

Wellington House, 133–155 Waterloo Road, London, SE1 8UG.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Suppliers Instructions How to Express Interest in this Tender:

1) Register your company on the eSourcing portal (this is only required once):

and click the link to register,

— accept the terms and conditions and click “continue”,

— enter your correct business and user details,

— note the username you chose and click “Save” when complete,

— you will shortly receive an email with your unique password (please keep this secure);

2) Express an Interest in the tender:

— login to the portal with the username/password,

— click ITT 3738 Open To All Suppliers’ link. Invitations to Tender open to any registered supplier,

— click on the relevant ITT to access the content,

— click the “Express Interest” button at the top of the page,

— this will move ITT3738 into your “My ITTs” page (this is a secure area reserved for your projects only),

— you can now access any attachments by clicking “Buyer Attachments” in the ‘“ITT Details” box.

3) Responding to the tender:

— click “My Response” under “ITT Details”, you can choose to “Create Response” or to “Decline to Respond” (please give a reason if declining),

— you can now use the “Messages” function to communicate with the buyer and seek any clarification,

— note the deadline for completion, then follow the onscreen instructions to complete the ITT3738,

— there may be a mixture of online and offline actions for you to perform (there is detailed online help available). You must then submit your reply using the “Submit Response” button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk: or telephone the Bravo helpdesk on 0800 368 4850.

VI.4)Procedures for review

VI.4.1)Review body

Public Health England
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: