Public Relations and Marketing Services Tender

Public Relations and Marketing Services Tender

LOT 1 Public Relations. LOT 2 Lead Generation/Telemarketing.

UK-Birmingham: Marketing services

2013/S 049-079947

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Birmingham
Procurement Division, Aston Webb ‘B’ Block, Edgbaston
Contact point(s): http://in-tendhost.co.uk/universityofbirmingham
For the attention of: Marie Kimberley MCIPS
B15 2TT Birmingham
UNITED KINGDOM
Telephone: +44 1214158807
E-mail: m.kimberley.1@bham.ac.uk
Fax: +44 1214143459

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

CASiM2 Marketing services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 15: Publishing and printing services on a fee or contract basis
NUTS code UKG31

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

The University of Birmingham and MTC (Manufacturing Technology Centre Limited) under the CASiM2 project is looking to award a Framework Agreement with a Supplier(s) for the provisions falling under the following Lots. Supplier(s) will be able to submit a response for either one or all Lots detailing which Lot(s) they are tendering for.
These projects will be funded by and compliant with the European Regional Development Fund (ERDF) regulations.
LOT 1 Public Relations
Pre event publicity
Launch event plus 1 other larger event per year
Post event report x 2 events per year
Case Studies as and when available to be published
Editorial in relevant technology manufacturing cross sector & west midlands publications
Copywriting
Email newsletter approximately 12 a year (including subscription and unsubscribing options for companies) design copywriting & mailing to database created
Previous knowledge of the technology sector and creating technology themed case studies.
LOT 2 Lead Generation/Telemarketing
Telephone Preference Service Screening of the data
Data options for purchase of data & calling from dataset supplied by project contact
Campaign of 5 10 days calling either 5 days per month or 10 day campaigns every few months. To arrange appointments for a business engagement person to visit and follow up potential opportunities
Objective for the telemarketing is to look to achieve making approx. 24 appointments per week for the CASIM2 project Business Engagement Manager with West Midlands SMEs (Small & Medium sized enterprises) for her to look to then be able to offer support that could be provided to those companies
To feedback on progress of calls for example where companies are not interested / not ready at this time for someone to visit
LOT 3 Project Literature & Display Banners
The Objective of the requirement is to raise awareness of the CASiM2 project through creating an engaging brand with which SMEs and OEMs will identify. The brand must look clean modern resonate with technology and manufacturing sectors and the brand synergy with MTCs current visual style.
Supplier(s) will be required to create compelling literature and printed collateral for use at trade exhibitions and event and at MTC shelf life of up to 3 years along with raising awareness of the availability of simulation technologies for manufacturing businesses in the west midlands and the associated benefits.
A4 Brochure / capability directory 4pp
A5 2 sided full colour flyers
A format for case studies either A5 or A4 flyers
For all of the above copy will be provided some images may be needed
LOT 4 Events
Launch event (2013) approx. target number of 80100pax
On Line registration
Mailing of West Midlands contacts
Full Event management service & prevent planning
Event support materials
Less Catering & Venue
Meet the buyer event (2014) approx. target number of 80100 pax
On Line registration
Coordination of buyer contacts and profiles to be created
Facilitation of meet the buyer session and on line meeting bookings facility
Event support materials
Full event management servicing & prevent planning
Less catering & Venue
LOT 5 Branded Goods
Production of branded goods with 2 logos (ERDF and project logo) printed in mono
colour format
Memory sticks 2GB USB
Pens
Zipped leather look Portfolio case
Document Wallet with Business Card holder stitched on the front of a fabric / nylon document wallet
II.1.6)Common procurement vocabulary (CPV)

79342000, 79342200, 79416000, 79810000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Public Relations

1)Short description

Pre event publicity
Launch event plus 1 other larger event per year
Post event report x 2 events per year
Case Studies as and when available to be published
Editorial in relevant technology, manufacturing, cross sector & west midlands publications
Copywriting
Email newsletter x1/2 a year (including subscription and unsubscribing options for companies) design, copywriting & mailing to database created
Previous knowledge of the technology sector and creating technology themed case studies.
2)Common procurement vocabulary (CPV)

79416000, 79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Lead Generation/Telemarketing

1)Short description

Telephone Preference Service Screening of the data
Data options for purchase of data & calling from dataset supplied by project contact
Campaign of 5/10 days calling either 5 days per month or 10 day campaigns every few months. To arrange appointments for a business engagement person to visit and follow up potential opportunities
Objective for the telemarketing is to look to achieve making approx. 2/4 appointments per week for the CASIM project Business Engagement Manager with West Midlands SMEs (Small & Medium sized enterprises) for her to look to then be able to offer support that could be provided to those companies
To feedback on progress of calls for example where companies are not interested / not ready at this time for someone to visit
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Project Literature & Display Banners

1)Short description

The Objective of the requirement is to raise awareness of the CASiM2 project through creating an engaging brand with which SMEs and OEMs will identify. The brand must look clean modern resonate with technology and manufacturing sectors and the brand synergy with MTCs current visual style.
Supplier(s) will be required to create compelling literature and printed collateral for use at trade exhibitions and event and at MTC shelf life of up to 3 years, along with raising awareness of the availability of simulation technologies for manufacturing businesses in the west midlands and the associated benefits.
A4 Brochure / capability directory 4pp
A5 2 sided full colour flyers
A format for case studies either A5 or A4 flyers
For all of the above copy will be provided, some images may be needed
2)Common procurement vocabulary (CPV)

79810000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Events

1)Short description

Launch event (2013), approx target number of 80/ 100pax
On Line registration
Mailing of West Midlands contacts
Full Event management service & pre-event planning
Event support materials
Less Catering & Venue
Meet the buyer event (2014), approx target number of 80/100 pax
On Line registration
Co-ordination of buyer contacts and profiles to be created
Facilitation of meet the buyer session and on line meeting bookings facility
Event support materials
Full event management servicing & pre-event planning
Less catering & Venue
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 5 Lot title: Branded Goods

1)Short description
2)Common procurement vocabulary (CPV)

79342200

3)Quantity or scope

Production of branded goods with 2 logos (ERDF and project logo) printed in mono colour format
Memory sticks 2GB USB
Pens
Zipped leather look Portfolio case
Document Wallet with Business Card holder stitched on the front of a fabric / nylon document wallet
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment of Invoices will be 30 days from Date of Invoice.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Limited Company, joint and several liability.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Tenderers will be required to complete a Pre Qualification Questionnaire.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As requested in the Pre Qualification Questionnaire.
Minimum level(s) of standards possibly required: As requested in the Pre Qualification Questionnaire.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As requested in the Pre Qualification Questionnaire.
Minimum level(s) of standards possibly required:
As requested in the Pre Qualification Questionnaire.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

FRAM258/13
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 18.4.2013 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

18.4.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

The Expression of Interest will be required in the form of a completed Pre Qualification Questionnaire. This document is available upon registration at the In Tend Website.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:6.3.2013