Public Relations and Public Affairs – Pre-Market Engagement

Public Relations and Public Affairs – Pre-Market Engagement

The services we are seeking to procure include (but are not limited to): Public relations. Public affairs. Stakeholder management. Legal and policy counsel and advice.

United Kingdom-London: Public relations management services

2020/S 184-445406

Prior information notice

This notice is for prior information only


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Financial Services Compensation Scheme Ltd
Town: London
NUTS code: UKI4 Inner London – East
Postal code: EC3A 7QU
Country: United Kingdom
Contact person: Jean Mutudza
Telephone: +44 2073758197
Internet address(es):Main address:

I.2)Information about joint procurement


Additional information can be obtained from the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement


Public Relations, Public Affairs and Stakeholder Relationship Management Agency


Reference number: FSCS371

II.1.2)Main CPV code

79416100 Public relations management services

II.1.3)Type of contract


II.1.4)Short description:


The Financial Services Compensation Scheme (FSCS) confirms its intention to procure a big-thinking, strategic single partner to help define and deliver our public relations, public affairs and stakeholder relationship strategy. The strategy will transform the way we communicate with our external audiences, building both awareness and advocacy and driving the right outcomes for all audiences.

Our audiences include (but are not necessarily limited to) consumers, authorised financial services firms, consumer organisations, the media, trade bodies, regulators, MPs and government bodies, as well as FSCS’s international counterparts.

It is proposed that procurement will be published in early 2021 with a new contract commencement date from July 2021.

We are considering holding a pre-market engagement event prior to issuing the OJEU notice. If you would be interested in attending, please email


II.1.5)Estimated total value

Value excluding VAT: 2 400 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)

79416100 Public relations management services

II.2.3)Place of performance

NUTS code: UKI4 Inner London – East

II.2.4)Description of the procurement:


FSCS’s mission is to provide a trusted compensation service for customers which raises public confidence in the financial services industry.

We are an impartial, Independent and free service that Government set up. We pay compensation to customers of authorised UK financial firms if the firm they’re dealing with fails and owes them money. FSCS only does this when claims can’t be paid by the firm or anyone else.

We have an important remit and are unique in the services we offer.

Our role

For consumers — FSCS provides protection when authorised firms fail — reassuring people in a crisis and enabling them to choose regulated financial products with confidence.

For customers — FSCS helps put people back on track by offering an online claims service that is free and easy for our customers to use, offering support when our customers need it.

For industry — FSCS operates as efficiently as possible and contributes to the prevention of future failures. FSCS recovers as much as possible from failed firms to offset the costs of compensation, which is funded by the industry.

For regulators — FSCS is ready to respond to major firm failures and crises and works with the regulatory family to support the orderly resolution of failing firms. FSCS collaborates with the regulators and industry to reduce the risk and impact of future failures.

FSCS is financed by compulsory levies on firms that the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) authorise. We’re accountable to the FCA, the PRA and HM Treasury. We are not funded by taxpayers and we don’t charge customers for using our service.

Awareness of, and trust in, FSCS protection instills confidence in a crisis and reduces panic.

Among those aware of FSCS, 92 % felt that providers should mention FSCS protection at point of sale. 81 % claimed to feel more confident in their financial decision-making in the knowledge that FSCS exists.

Awareness of savings and deposits is high due to banks, building societies and credit unions being mandated to display FSCS protection prominently.

Awareness of other products we protect is low and complicated. Scams and fraud are particularly rife, bringing some of the greatest harm to consumers and cost industry. This is an area we are committed to changing and focusing our activities on.

You can learn more about our protection by visiting –

The procurement of a partner to help us transform our external communications is critical to the success of our strategy. You can find out more about our strategy visiting –

The services we are seeking to procure include (but are not limited to):

The usual

• public relations.

• public affairs.

• stakeholder management.

• legal and policy counsel and advice.

• social and media monitoring and management.

• events.

• crisis management communications.

• campaigns.

• corporate communications, content, positioning and storytelling.

• executive profile raising.

• media training and support.

• measurement.


• work with us to create a strategic roadmap, built on research and insights, that transforms the way we engage and communicate with key audiences.

• help us put in place structure, processes and measurements that help deliver the roadmap – including doing some of the work where needed or agreed.

• work with us our other agencies, to successfully deliver integrated / aligned communications and campaigns.

• be ready to step in and get involved when things get tough (we are a small organisation).

• help us define measurements of success, so we know we are doing a great job.

• become a part of our amazing team, to define and deliver the best outcomes for all our audiences…and have some fun along the way.

You may also have some unique services that you think could help us – we are open to all ideas and suggestions to meet our strategic objectives.


II.2.14)Additional information

II.3)Estimated date of publication of contract notice:


Section IV: Procedure


IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

Section VI: Complementary information

VI.3)Additional information:


Please note that the total value is an estimate over a 4 year period (3 + 1).

There are no additional documents in relation to this PIN. However if you are interested in attending a pre-market engagement event please e-mail


VI.5)Date of dispatch of this notice: