Public Relations Cornwall Marketing

Public Relations Cornwall Marketing

Cornwall Marketing Phase 2 – public relations and media services.

UK-Truro: public relations services

2012/S 65-106396

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Cornwall Development Company
Pydar House, Pydar Street
Contact point(s): Alison Elvey de Rios
For the attention of: Alison Elvey de Rios
TR1 1EA Truro
Telephone: +44 1872322814

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

Further information can be obtained from: Cornwall Council
New County Hall, Treyew Road,
Contact point(s): Jon Carlyon
For the attention of: Jon Carlyon
TR1 3AY Truro
Telephone: +44 1872322029

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:

Cornwall Marketing Phase 2 – public relations and media services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: The Cornwall region.
NUTS code UKK30

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

Cornwall Marketing is supported by ERDF Convergence funds and Cornwall Council. Its objective is to promote Cornwall as a place for business. The brief is looking for a PR agency that is able to deliver a national and international PR programme for Cornwall Brand and meet the project’s objective with regards to Foreign Direct Investment activity through select international PR campaigns.
II.1.6)Common procurement vocabulary (CPV)


II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

— Demonstrate Cornwall’s relevance and its strong business credentials and opportunities,
— Reinforce Cornwall’s credibility in key sectors & markets with image-enhancing associations,
— Build on international lead generation / sales work to sustain interest in Cornwall as a desirable business relocation destination,
— Position Cornwall as distinctive, forward thinking and evolving to suit modern business needs.
Project targets:
Media relations – AVE (Advertising Value Equivalent) 5:1.
Events – Media coverage (if pre agreed).
Social Media – Recruitment and measuring influence (to be agreed).
Estimated value excluding VAT:
Range: between 150 000,00 and 170 000,00 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: yes
II.3)Duration of the contract or time limit for completion

Duration in months: 30 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: This will be contained within the pre-qualification questionnaire document.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: This will be contained within the pre-qualification questionnaire document.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
This will be contained within the pre-qualification questionnaire document.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 6: and maximum number 10
Objective criteria for choosing the limited number of candidates: Between 6 and 10 of the highest scoring pre qualifying suppliers will be invited to tender with the intention to award the contract to a single provider.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 11.5.2012 – 09:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

11.5.2012 – 17:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): The Cornwall Marketing 2012 – 2015 project is supported by the Cornwall and Isles of Scilly Convergence Operational Programme 2007 – 2013, through Priority Axis 2, using European Regional Development Funds. The Project reference is 500001 and the funds have been approved via the Department of Communities and Local Government. No further notices will be published.
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Cornwall Develoment Company
Pydar House Pydar Street
TR1 1EA Truro
Telephone: +44 1872322814

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:29.3.2012