Recruitment Marketing and Digital Advertising Tender

The University wishes to appoint external contractors in 2 lots to help deliver advertising of key marketing and communications projects.

United Kingdom-Swansea: Advertising and marketing services

2019/S 139-342503

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Swansea University
Procurement — Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
United Kingdom
Telephone: +44 1792602779
E-mail: procurement@swansea.ac.uk
NUTS code: UKL18

Internet address(es):Main address: www.swansea.ac.uk

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://etenderwales.bravosolution.co.uk/home.html

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://etenderwales.bravosolution.co.uk/home.html

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Tender for Recruitment Marketing (Out of Home) and Digital Advertising

Reference number: SU215(19)

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University wishes to appoint external contractors in 2 lots to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. Contractors are able to apply for both Lots 1 and 2 or individual lots. Please note however, contractors that currently provide Out of Home services for Cardiff University, Bristol University and University of South Wales will not be eligible to apply for Lot 1, as working with any of these named Universities would create a commercial conflict of interest. This does not apply for companies applying to Lot 2.

II.1.5)Estimated total value

Value excluding VAT: 2 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

II.2)Description

II.2.1)Title:

Digital Advertising

Lot No: 2

II.2.2)Additional CPV code(s)

79340000

79341000

79341400

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The appointed supplier will have extensive experience in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions.

Suppliers are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for undergraduate and postgraduate students in the UK, EU and Internationally.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: yes

Description of renewals:

3 year contract with the option to extend for a further 1 year.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes

Identification of the project:

The funding for this contract may be provided from a number of different sources including the Welsh and UK Government, EIB Loan or ERDF through the Welsh Government.

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Recruitment Marketing (Out of Home)

Lot No: 1

II.2.2)Additional CPV code(s)

79600000

79340000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The supplier will have extensive experience in media buying of out of home advertising to include platforms such as traditional print, display including digital display, exhibition, radio, on demand TV platforms, spotify, cinema.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: yes

Description of renewals:

3 year contract with the option to extend for a further 1 year.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes

Identification of the project:

The funding for this contract may be provided from a number of different sources including the Welsh and UK Government, EIB Loan or ERDF through the Welsh Government.

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 16/08/2019

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 06/09/2019

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English, Welsh

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

Estimated timing for further notices to be published:

8 months prior to contract date.

VI.2)Information about electronic workflows

VI.3)Additional information:

This procurement process is being carried out on eTenderwales. Please note this is a separate website and if you are not already registered, registration will be required. To access eTenderwales, express your interest in this notice and access the tender documentation please visit https://etenderwales.bravosolution.co.uk and search for PQQ/ITT code PQQ_32793 within the appropriate area.

The University reserves the right to increase the quantity of the services purchased against the existing terms of contract by up to 50 % upon agreement by both parties.

Note: The Authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=93748

(WA Ref:93748)

The buyer considers that this contract is suitable for consortia.

VI.4)Procedures for review

VI.4.1)Review body

Swansea University
Procurement — Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
United Kingdom
Telephone: +44 1792602779Internet address: www.swansea.ac.uk

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

17/07/2019