Requirement for Marketing and Promotion Consultant

Preparing a marketing, events and PR strategy for Leadenhall Market.

United Kingdom-London: Marketing management consultancy services

2020/S 136-335857

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: The Mayor and Commonalty and Citizens of the City of London
Postal address: City of London Corporation, Guildhall, PO Box 270
Town: London
NUTS code: UKI LONDON
Postal code: EC2P 2EJ
Country: United Kingdom
Contact person: Chris Mulhall, Category Manager, City Procurement
E-mail: Chris.mulhall@cityoflondon.gov.uk
Telephone: +44 2073324020

Internet address(es):Main address: https://www.cityoflondon.gov.uk

Address of the buyer profile: https://www.capitalesourcing.com

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: www.capitalesourcing.com

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: www.capitalesourcing.com

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Provision of a Marketing and Promotion Consultant for Leadenhall Market

Reference number: prj_COL_16992

II.1.2)Main CPV code

79413000 Marketing management consultancy services

II.1.3)Type of contract

Services

II.1.4)Short description:

The City of London Corporation (the ‘City’) is undertaking a one stage procurement process in relation to appointing a Marketing and Promotion Consultant for Leadenhall Market.

The scope/remit of the appointed consultant will include areas such as:

• preparing a marketing, events and PR strategy for Leadenhall Market in line with the marketing and events budget;

• preparing an annual events schedule/calendar;

• making recommendations to the asset manager for proposed internal and external events;

• organising all aspects of the approved events (City of London funded), closely liaising with the Leadenhall Market Building Managers for day to day matters;

• advise on whether any events would pose an additional health and safety and security risk and liaise with the building managers accordingly for practical mitigation.

Further information for this opportunity can be found in II.2.4) Description of the procurement field (of this notice).

II.1.5)Estimated total value

Value excluding VAT: 1 250 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

79342000 Marketing services

79342200 Promotional services

79416000 Public relations services

II.2.3)Place of performance

NUTS code: UKI LONDON

II.2.4)Description of the procurement:

This procurement will be a one (1) stage Open procedure. The description of the requirements for the marketing and promotion consultant is set out in the procurement documents, particularly the specification — available from: https://www.capitalesourcing.com

The duration of the contract is three (3) years, with the option to extend up to two (2) further years in annual increments. The contract is intended to commence 1 October 2020 to 31 September 2023.

The estimated total value of the contract is also stated in II.1.5) and II.2.6) of this notice and is for the entire duration, i.e. including the optional extensions.

Organisations should be aware that due to the contract value (of the Service), any contract formed as a result of this procurement process shall be executed as a deed. Organisations should seek independent legal advice on the implications of this prior to submitting their tender, where appropriate.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: yes

Description of renewals:

This will be upon expiry of the contract and subject to contractor performance, budgetary conditions and internal governance.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes

Description of options:

The duration of the contract will be 3 years, with the option for the contracting authority to extend for 2 further years (on a year-by-year basis), subject to contractor performance, budgetary conditions and internal governance.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 14/08/2020

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 14/08/2020

Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

This procurement process is being undertaken using the electronic tendering system ‘Capital eSourcing’ (url:www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

This is a one stage procurement process (Open Procedure); therefore, suppliers will need to register an interest on the system and submit a tender submission no later than 12.00 noon on 14 August 2020 in order to participate and registration is free. Tender submissions cannot be uploaded after the return deadline.

The estimated total; value given at II.1.5) is for the full duration of the contract, which is up to five (5) years in total.

The contracting authority reserves the right at any time to vary the timescales in this notice, cease the procurement process and not award the contract or to award only part of the opportunity described in this notice. If the contracting authority takes up any of these rights then it will not be responsible for, or pay the expenses or losses, which may be incurred by any candidate or tenderer as a result. Economic operators are solely responsible for their costs and expenses incurred in connection with the preparation of their tender submissions and all stages throughout the procurement. Under no circumstances will the contracting authority be liable for costs or expense borne by the economic operators.

Any questions relating to this procurement must be made via the correspondence area in the Capital eSourcing system.

VI.4)Procedures for review

VI.4.1)Review body

Official name: High Court, Royal Courts of Justice
Postal address: Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
Telephone: +44 2079476000

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The contracting authority will incorporate a minimum 10 calendar days (when using electronic means) standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to challenge the decision to award a contract before a contract is executed. The Public Contracts Regulations 2015 (‘Regulations’) provide for aggrieved parties who have been harmed or at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly and within the time limits as defined in the above regulations. Where a contract has not been entered into the court may order the setting aside of the award decision or order the contracting authority to amend any document and may award damages. If the contract has been entered into the court has the options to award damages and/or to shorten or order the contract ineffective.

VI.4.4)Service from which information about the review procedure may be obtained

Official name: High Court, Royal Courts of Justice
Postal address: Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
Telephone: +44 2079476000

VI.5)Date of dispatch of this notice:

13/07/2020