Requirement for Marketing Communications Agency – Food and Drink Video Toolkit

The Supply Chain Network and partners York and North Yorkshire LEP are looking to procure a marketing and communications individual/agency with experience in the Food and Drink sector.

Micro and SME Food and Drink Video Toolkit

Contract summary

 

Industry

  • Marketing management consultancy services – 79413000

Location of contract

Yorkshire and the Humber

Value of contract

£20,000 to £50,000

Procurement reference

SSC000140

Published date

24 November 2022

Closing date

12 December 2022

Closing time

12pm

Contract start date

3 January 2023

Contract end date

31 March 2023

Contract type

Service contract

Procedure type

Single tender action (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

Procurement Opportunity
The Supply Chain Network (TSCN) and partners York & North Yorkshire (YNY) LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a ‘video toolkit’) that target Micro and SME Food & Drink businesses.
This video toolkit will help them win new business by imparting knowledge and expertise, increasing business confidence and ability to successfully access new markets, channels and customers.

Script development will need to be a co-ordinated process led by the Marketing Communications agency and include TSCN, YNY LEP and recruited experts. All scripts will need to be approved by TSCN.

Video 1- teaser film
Video 2- importance of food safety and labelling,
Video 3- Innovation (80%), funding (20%)
Video 4- Branding and marketing
Video 5- successfully deliver a pitch to a retailer.

York & North Yorkshire LEP on behalf of The Supply Chain Network will identify and provide a list of experts and businesses to be featured in the videos.

Scope of work for procured individual/ organisation:
Concept development
• Campaign name/ style and how this would be carried through all the assets
• Recommendations on optimal time length of each asset
• Scripting/ storyboarding for all films as per the recommended approach above.

Delivery of campaign
• Lead on and undertake all activities in relation to organising, filming and editing the 5 videos. This must include liaison with experts and businesses involved and booking of any venues required.
• Create snippets of each film that could be used for social media distribution
• Recommend and deliver a communications plan to ensure reach of the campaign is maximised.

Response to include:
• Name of key deliverer and how the scope of work would be managed
• Fully costed proposal
• Details of up to date experience especially within the Food and Drink sector, that substantiate you meet the requirements of the opportunity and can deliver a campaign of impact.
• Evidence of previous work to demonstrate ability to meet delivery requirements

Milestones
1. Tender advertised Wednesday 23 Nov 2022
2. Final submission of queries and questions regarding tender Noon Wednesday 7th Dec 2022
3. Closing date for submissions Noon Monday 12th Dec 2022
4. Scoring of submissions w/c 12th Dec 2022
5. Notification to successful applicants Thursday 15th Dec 2022
6. Inception meetings and agreement of approach w/c 19th Dec 2022
7. Delivery of contract Between Jan 2023 – end March Jan 2023

Questions about the specification should be directed to Tracy Blundell via email tracy.blundell@ynylep.com by Noon Wednesday 7th Dec 2022
If you are interested in this opportunity responses should be sent to Tracy Blundell via email tracy.blundell@ynylep.com by close of business Monday 12th Dec 2022

 

More information

 

Attachments
  • TSCN Food Drink Procurement Brief 22.11.2022.pdf
  • Tender notice
  • The Supply Chain Network and partners York & North Yorkshire LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a ‘video toolkit’) that target Micro and SME Food & Drink businesses.Through the video toolkit, the aim is to help them win new business by imparting knowledge and expertise, thus increasing business confidence and ability to successfully access new markets, channels and customers.

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Tracy Blundell

Address

Ergo, Bridgehead Business Park
Hessle
HU130LN
England

Telephone

07971085749

Email

Tracy.Blundell@ynylep.com