Research for creation of a digital community
To carry out a feasibility study amongst Wales Official Tourist Guides with a view to forming recommendations regarding the creation of a digital community.
Feasibility Study Wales Official Tourist Guides’ Digital Community
To carry out a feasibility study amongst Wales Official Tourist Guides with a view to forming recommendationas regarding the creation of a digital community.
For this feasibility study outputs are as follows:
Consultation of WOTGA membership and key stakeholders such as Visit Wales , Regional Tourism Partnerships, Local Authorities, tourism trade, CADW, cruise market ground handlers, coach operators.
Research into existing skills and IT training needs of guides
Market research to inform project on viable markets (e.g electronic tours, GroupOn type tours, e-guidebook publishing etc.)
Market research on potential income from tourism-based websites
Investigation of protection of copyright for guides materials
Preparation of brief for fully costed Marketing plan to include search engine optimization advertising schedule etc.
Preparation of findings and recommendations and dissemination for comment to WOTGA executive, membership and Visit Wales.
Development of community structure and technical specification for the community, ready for procurement of services.
Costing of full project outputs to a specified maximum value and targeting of outcomes.
Classification of contract (CPV codes)
63514000 – Tourist guide services.
71241000 – Feasibility study, advisory service, analysis.
Most economically advantageous tender in terms of:1. Bidders must provide evidence of knowledge of:
2. The potential offered by digital business for the benefit of tourist guiding.
3. The make up and business activities of the official tourist guiding and wider guiding communities in Wales.
4. The existing and potential markets and supply chain for tourist guiding services in a digital and traditional business setting.
5. The Welsh tourism industry.
SECTION IV: Administrative Information