Royal mail market research services

Royal mail market research services

RMG seeks to contract with multiple agencies for the provision of market research services to include all aspects of the end to end research process including recruitment, fieldwork, data processing, analysis, reporting and presentation.

UK-London: market research services

2012/S 33-053760

Contract notice – utilities

Services

Directive 2004/17/EC

Section I: Contracting entity

I.1)Name, addresses and contact point(s)

Royal Mail Letters Limited
1st floor, 35-50 Rathbone Place
For the attention of: Cathy Stiff
W1T 1HQ London
UNITED KINGDOM
Telephone: +44 7733892511
E-mail: cathy.stiff@royalmail.com

Internet address(es):

General address of the contracting entity: http://www.royalmailgroup.com

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Main activity

Postal services
I.3)Contract award on behalf of other contracting entities

The contracting entity is purchasing on behalf of other contracting entities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting entity:

Royal mail market research services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services
NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 15
Duration of the framework agreement

Duration in months: 36

II.1.5)Short description of the contract or purchase(s):

RMG seeks to contract with multiple agencies for the provision of market research services to include all aspects of the end to end research process including recruitment, fieldwork, data processing, analysis, reporting and presentation.
Methodologies will include but not restrict to quantitative tracking, ad hoc quant and ad hoc qual, for all B2B and B2C research.
II.1.6)Common procurement vocabulary (CPV)

79310000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

It is estimated that the annual value of the services will be circa 5 000 000 GBP, distributed as follows:
— Lo1 1 – 70 %,
— Lot 2 – 15 %,
— Lot 3 – 15 %.
We however cannot guarantee any level of work or spend throughout the life of this framework.
Estimated value excluding VAT
Range: between 1 000 000,00 and 6 000 000,00 GBP
II.2.2)Information about options

Options: yes
Description of these options: The framework will be for a term of 3 years with an option for extend the framework by a futher one plus one years.
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Audience (customer and media) insight

1)Short description:

Royal Mail will require successful agencies to give evidence of knowledge and expertise in at least one of the following fields:
— Brand and communications trackers and pre-tests,
— Touchpoint/diagnostic evaluation,
— Experience and satisfaction studies,
— Usage and attitudes,
— Customer journeys,
— Mail media consumption, effectiveness and measurement,
— Consumer / business panels.
*All to potentially include elements of quantitative and quantitative research.
2)Common procurement vocabulary (CPV)

79310000

3)Quantity or scope:

It is estimated that the annual value of the services will be circa 5 000 000 GBP, distributed as follows:
— Lo1 1 – 70 %,
— Lot 2 – 15 %,
— Lot 3 – 15 %.
We however cannot guarantee any level of work or spend throughout the life of this framework.
Estimated value excluding VAT
Range: between 1 000 000,00 and 5 000 000,00 GBP
Lot No: 2 Lot title: Product and concept development

1)Short description:

Royal Mail will require successful agencies to give evidence of knowledge and expertise in at least one of the following fields:
— Early stage idea development / co-creation,
— Concept development,
— Concept testing,
— Product development,
— Product testing.
*All to potentially include elements of quantitative and quantitative research.
2)Common procurement vocabulary (CPV)

79310000

3)Quantity or scope:

It is estimated that the annual value of the services will be circa 5 000 000 GBP, distributed as follows:
— Lo1 1 – 70 %,
— Lot 2 – 15 %,
— Lot 3 – 15 %.
We however cannot guarantee any level of work or spend throughout the life of this framework.
Estimated value excluding VAT
Range: between 1 000 000,00 and 5 000 000,00 GBP
Lot No: 3 Lot title: Market trends, forecasting and modelling

1)Short description:

Royal Mail will require successful agencies to give evidence of knowledge and expertise in at least one of the following fields:
— Competitor analysis,
— Longitudinal market trends,
— Volumetric, share and revenue forecasting (Royal Mail versus competitors),
— Econometric modelling.
*Assume to be mainly quantitative.
2)Common procurement vocabulary (CPV)

79310000

3)Quantity or scope:

It is estimated that the annual value of the services will be circa 5 000 000 GBP, distributed as follows:
— Lo1 1 – 70 %,
— Lot 2 – 15 %,
— Lot 3 – 15 %.
We however cannot guarantee any level of work or spend throughout the life of this framework.
Estimated value excluding VAT
Range: between 1 000 000,00 and 5 000 000,00 GBP

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Parent company or other guarantees may be required in certain circumstances. See contract documents which will be released with the ITT.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

See contract documents which will be released with the ITT.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Requests to participate will be accepted from groupings of economic operators (Consortia). In the event of a successful consortium bid, the contracting authority reserves the right to require groupings of entities to take a particular legal form and/or require that a single consortium member takes primary liability or that each member undertakes joint and several liability irrespective of the legal form adopted. Where a subsidiary company is used, the ultimate parent company may be required to provide a guarantee in respect of the performance of the contract by the subsidiary before acceptance.
III.1.4)Other particular conditions:

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Details will be set out in the contracts which will be sent out at ITT stage.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Applicants will be required to complete a pre-qualification questionnaire (PQQ). This is available from the buyer profile address in I.1 above and must be returned by the date specified in this notice. Royal Mail will use it’s eSourcing Tool to conduct the procurement process and instructions will be provided to all applicants. Agencoes are allowed to apply for more than one lot. Please make it clear which lot you wish to apply for during the expression of interest process.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Royal Mail’s PQQ will also contain a minimum requirement in respect of the applicant’s annual turnover of 3 000 000 GBP p.a. (as demonstrated by the last audited financial accounts submitted to companies house or equivalent, or if none are required to be submitted, the financial accounts for the most recent financial year).
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met: See PQQ.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate
IV.2.2)Information about electronic auction

An electronic auction will be used: yes
Additional information about electronic auction: An electronic auction (e-auction) may be used to award all or part of the requirements. The use of e-auctions may also be an option as part of any mini competition process.
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting entity:
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents

Time limit for receipt of requests for documents or for accessing documents: 1.3.2012 – 14:00
IV.3.4)Time limit for receipt of tenders or requests to participate

23.3.2012 – 14:00
IV.3.5)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.6)Minimum time frame during which the tenderer must maintain the tender
IV.3.7)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information:

Please read all of the following information carefully.
1. Expression of interest: please ensure that you submit an expression of interest promptly so that your details can be populated in the Royal Mail Group Electronic Sourcing system (E-Sourcing). This is a necessary first step in order for you to be able to respond to the PQQ;
2. To formally submit an EOI you must firstly download the applicant details spreadsheet (Excel file) located on the Royal Mail Group Website at: http://www.royalmailgroup.com/portal/rmg/content3?catId=23300561&mediaId=23500516;

3. The applicant details spreadsheet should be completed with the details of your organisation. The spreadsheet format should not be amended in any way. Mandatory information required to be added to the spreadsheet is: organisation name; contact telephone number for your organisation; first name of the person who will complete the PQQ; surname of the person who will complete the PQQ; contact number for the person who will complete the PQQ; e-mail address of the person who will be completing the PQQ. Please also complete as much of the non-mandatory information as possible;
3. Following completion of your applicant details spreadsheet, please e-mail the spreadsheet to Cathy Stiff at cathy.stiff@royalmail.com;

4. You will then be sent information on how to access the PQQ. The PQQ will be managed using the RMG Electronic Sourcing System (Esourcing);
5. The pre-qualification questionnaire is accessed via Esourcing. You will need to receive 2 e-mails in order to participate). Once you have submitted your completed applicant details spreadsheet) you will be provided with your first e-mail (within 48 hours Monday – Friday) which is a log-on to Esourcing, these log-on details shall arrive via RMG@frictionless.com and headed Royal Mail Group RFX (please do not e-mail this site unless instructed to do so). On receipt of your log-on information you will then be sent a second e-mail (within 24 hours Monday to Friday) from RMG@frictionless.com or RMG, inviting you to participate in the PQQ. It is at this point that you will be able to fully access the PQQ and start to complete it;

6. The PQQ will close as noted in IV.3.4.
Please note: your log-on will not be activated until you are formally invited to participate, so please do not try to log-on before you are invited to do so, since your access will be denied.
We may require suppliers to supplement or clarify the information submitted in the PQQ and may also undertake its own audit of the supplier to verify the information provided.
Section III.2 – requests to participate must be made by supplying all of the information which is set out in III.2 above. This information must be supplied by the date and time specified in IV.3.4 above. The Contracting Authority may require suppliers to supplement or clarify the information submitted under III.2 above and may also undertake its own audit of the supplier to verify the information provided. All communications must be made through Cathy Stiff using the details provided in I.1 above. Royal Mail will use its eSourcing Tool to conduct the procurement process and instructions will be provided to all applicants. Tenders and all supporting documentation for the contract must be priced in sterling (unless otherwise specified in the contract documents) and written in English. Any agreement entered into will be considered a contract made in England according to English law and will be subject to the exclusive jurisdiction of the English Courts. Royal Mail Group is not liable for any costs incurred by those expressing an interest in tendering for this contract opportunity. Royal Mail Group reserves the right to terminate the procurement process (or part of it), to change the basis of and the procedures for the procurement process at any time, or to procure the contract by alternative means if it appears that the contract can be more advantageously procured by alternative means. The most economically advantageous or any tender will not automatically be accepted. Although the framework agreement will be for an initial term of 3 years, Royal Mail will have the option to extend the framework agreement by two further periods of one year each. The requirements contained in this notice are being procured for use by both Royal Mail Group Limited (a contracting authority under Directive 2004/18/EC). At the time of publication of this notice, the UK Government’s Postal Services Bill (published on 13.10.2010) provides for the disposal of all or part of the Government’s interest in Royal Mail Group Limited or its holding companies. This contract notice refers to the requirements of RMG, they cover ParcelForce Worldwide and any other businesses of RMG that are not subject to the Directives 2004/18 or 2004/17.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

see VI.4.2 below

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Any appeal under this procurement should be addressed to the contract at I.1 above.
VI.4.3)Service from which information about the lodging of appeals may be obtained

see VI.4.2 above

VI.5)Date of dispatch of this notice:

14.2.2012