Sales and Marketing Strategy Tender

Sales and Marketing Strategy Tender

I. Perform a market study over Aliança da Terra SA’s clients, products and services.

United Kingdom-Bristol: Agricultural, farming, fishing, forestry and related products

2019/S 124-303265

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Sales and Marketing Strategy
Church Barn
BS21 6SD
United Kingdom
Contact person: Heather Nunney-Boodan
Telephone: +44 1275811363
NUTS code: 00
I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address

I.4)Type of the contracting authority

Other type: Private Entity

I.5)Main activity


Section II: Object

II.1)Scope of the procurement


Sales and Marketing Strategy

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

PRP is a database of rural properties created by the NGO Aliança da Terra in 2006, which is now managed by Aliança da Terra SA. The

Platform supports rural producers, companies and consumers to establish a more sustainable supply chain. Offering rural producers a roadmap and technical assistance to implement best practices on responsible production. After the rural property is added to the platform, it is monitored regarding environmental (e.g. fire focus, deforestation) and social (e.g. slavery) aspects. To date, more than 1 300 rural properties are monitored within the scope of PRP, offering to numerous companies information on the social, environmental and productive performance of their supply chain. Well-known product brands are already using the ‘Producing Right’ stamp. To raise Aliança da Terra SA’s presence within the agribusiness sector, the company needs consultancy services to build its brand and position its industry authority, expand presence in the market and strengthen t

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:


II.2.4)Description of the procurement:

For this contract, the assigned consulting company will:

I. Perform a market study over Aliança da Terra SA’s clients, products and services portfolio and the most effective way to access markets and develop and implement a sales and marketing strategy alongside with ATSA’s team;

II. Manage the implementation of defined actions, alongside with ATSA’s team, related to the internal and external communication and marketing as described in the S&M strategy, including but not limited to, content creation, social media, campaigns;

III. Build and prepare ATSA commercial team to deal with complex clients and maximize sales conversion.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 22/07/2019
End: 30/06/2020
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/07/2019
Local time: 23:59
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 11/07/2019
Local time: 09:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Palladium International Ltd
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: