Sales and Marketing with Social Media

Sales and Marketing with Social Media

Master classes with high quality speakers and facilitators, covering the basic principles of social media and Search Engine Optimisation (SEO) and how they can be used effectively within a sales/selling and marketing context.

Sales and Marketing Sales with an emphasis on Social Media

Value of tender: £60000.
Procurer reference: SKILLSETESF16
CONTRACT NOTICE – NON OJEU
Is this notice funded by the Welsh European Funding Office (WEFO)?
Yes
Contract Type
Services
SECTION I: CONTRACTING AUTHORITY
Name of the organisation
Skillset
Contact Name
Miss Nadine Beaton
Address
33 – 35 West Bute Street , Cardiff Bay
Town
Cardiff
Postcode
CF10 5LH
Phone
02920 459 155
EMail
nadineb@skillset.org
Web Address
http://www.skillset.org
SECTION II: DETAILS OF THE CONTRACT
Service category
24=Education and vocational education services
Is it a framework agreement?
No
Title of the contract
Sales and Marketing Sales with an emphasis on Social Media
Description of the contract

Skillset, the Sector Skills Council for Creative Media (which comprises TV, film, radio, interactive media, animation, computer games, facilities, photo imaging, publishing, advertising and fashion & textiles) is the strategic body, licensed by government and endorsed by industry, to develop the skills, training and education policy for the Creative Media Industries. Skillset Cymru, the Welsh arm of the council, is tasked with taking forward Skillset’s work within a Welsh context.

Skillset Cymru has secured funding support from the European Social Fund (ESF) via the Welsh European Funding Office (WEFO) to deliver the Skills for the Digital Economy Programme. This programme seeks to develop and deliver flexible, industry-led, high level skills provision which meets the needs of Creative Media employers and freelancers working in West Wales and the Valleys, supporting the knowledge economy and safeguarding the performance and productivity of the sector in these regions.

These regions include the unitary authorities of Isle of Anglesey, Conwy, Denbighshire, Gwynedd, Ceredigion, Pembrokeshire, Carmarthenshire, Swansea, Neath Port Talbot, Bridgend, Rhondda Cynon Taff, Merthyr Tydfil, Blaenau Gwent, Caerphilly and Torfaen. Please note that as a condition of the funding, this programme is not pan-Wales in scope and focuses entirely on supporting the Creative Media workforce in West Wales and the Valleys, where GDP per head in these regions is 7% lower than the European average. For participants to be eligible, they must live or work within these areas. For further guidance on eligibility, please refer to Draft Terms and Conditions.

Industry in West Wales and the Valleys has identified a need in Sales and Marketing Sales with an emphasis on Social Media. In terms of the nature of the delivery itself, we are open to suggestions from those who are thinking of tendering for this contract as we want to encourage innovative thinking in terms of the best model possible to address companies’ needs. We have listed below a few examples of the type of delivery models/topics which could be used/covered. However, we cannot stress the importance for those tendering for this work to come up with some innovative models of their own. Examples of the type of training delivery which could potentially be used:-

Master classes with high quality speakers and facilitators, covering the basic principles of social media and Search Engine Optimisation (SEO) and how they can be used effectively within a sales/selling and marketing context;

Master classes need to be bespoke to the sector – e.g. TV commissioning can be very different in process, people and culture terms than multi-platform commissioning;

Master classes must also have an awareness of the transition from TV to Internet (or multi-channel/platform) advertising and its broad consequences in relation to strategy/commissioning;

Success for this scheme rests on effective contextualisation & follow-up. Bespoke or tailored mentoring for each business is required, so that knowledge can be properly embedded & disseminated to peers through real projects;

All materials should be made available online for follow-up & dissemination;

An element of this scheme will also need to be aimed at Higher and Further Education Institutions within Wales, providing sessions as introduction to or raise awareness of good Directing/Location Directing as Visual Storytelling;

An awareness of the Welsh language and its relation to social media would be advantageous.

Skillset are looking for training organisations that have demonstrable experience and an established track record of delivering training in social media for the Creative Media Industries/multi-platform production, with a focus on marketing and sales.

Place / site of work / delivery
West Wales and the Valleys

Classification of contract (CPV codes)
80000000 – Education and training services.
80400000 – Adult and other education services.
80530000 – Vocational training services.
80210000 – Technical and vocational secondary education services.

Contract Length
Period in month/s
10
SECTION III: AWARD CRITERIA
Contract will be awarded based on:

Most economically advantageous tender in terms of:Criteria as detailed in the contract documents


SECTION IV: Administrative Information

Instructions to suppliers

Instructions to suppliers

This tender notice is an open invitation to tender by Skillset Cymru to organisations with expertise in delivering training for the Creative Media industries.

An Invitation to Tender (ITT) letter has been uploaded as part of this tender notice and is extended to all training providers interested in submitting an application to deliver this training project.

A full tender specification has also been uploaded as part of this tender notice. We would strongly recommend that all training providers read this document fully before starting work on their application.

Draft Terms and Conditions document that will apply to the contract has also been uploaded as part of this tender notice.

You will then have to complete the following documentation:

Organisation Project Delivery Application form. Please make sure you answer EVERY question fully; we have to reject applications that are not complete (please use Skillset’s Project Delivery Application form);

Organisation Budget Form. Please show all your income and expenditure, following the user notes to help you. The formulae in the spreadsheet will automatically add up your totals for you. Please double check your figures when you have completed the spreadsheet (please use Skillset’s Organisation Budget Form);

Detailed course outline;

Detailed and realistic delivery timetable;

CVs for trainers or tutors;

Supporting financial information about your organisation. What you need to send depends on the type and size of your organisation – please see ANNEX 1 on Supporting Financial Information for what you need to send us; and

Any other documentation relating to your equal opportunities and environmental sustainability policies; and

Organisation Monitoring Form

If you are interested in delivering this training tender, please can you submit all documentation and evidence requested in English or in Welsh, in an A4 hard copy sealed envelope bearing only the address of the appropriate budget holder (see below) and the words ””Confidential – Tender for Sales and Marketing Sales with an emphasis on Social Media. Not to be opened until 12:00 (noon) 23rd March 2012.’

Tenders received by any other method other than the above (e.g. fax or e-mail) will not be accepted.

All tenders received after the closing date will be returned unopened to the contractor/supplier with an explanatory note.

We do not accept responsibility for the shortcomings of any delivery system or for any lost, delayed or defective tender responses. It is the applicant’s responsibility to ensure that their tender responses (and any attachments) are prepared in good time (taking into account the possibility of staff absences or technical failures) and are submitted in advance of the closing time and date. Proof of sending will not be considered as proof of receiving and all applicants are encouraged to seek confirmation that the application has been received.

We cannot accept responsibility for applications that are incomplete, and regret that these will be rejected.

All tenders received before the official closing date will not be opened but will be:

1. Signed and dated by the recipient

2. Stored in a safe place until the closing date.

Tenders should be sent to the following address:

Skillset Cymru – Sector Skills Council for Creative Media

Nadine Beaton, Project Co-ordinator

C/O Nichola Large

Focus Point

21 Caledonian Road

London

N1 9GB

Applicants are required to provide details if it is envisaged that there may be a conflict of interest between individuals involved in the application and Skillset Cymru or Skillset UK-wide representatives. This is to enable us to assign staff to the tender process that has no personal relationship with any applicant.

Skillset Cymru is not bound to accept the lowest priced or any tender and shall not be bound to accept the Contractor as a sole supplier.

We encourage collaborative partnerships.

Reference Number
SKILLSETESF16
Deadline Date
23.03.2012
Deadline date refers to
Receipt of Tender
Does this contract relate to a Project / Programme funded by EU funds?
Yes
This training tender has been made possible by the EU””s Convergence European Social Fund through the Welsh Government, Welsh Broadcaster S4C and the trade association for film and television in Wales, Teledwyr Annibynnol Cymru (TAC)