Sheffield Hallam University Media Planning and Buying Tender

Sheffield Hallam University Media Planning and Buying Tender

Media Planning and Buying for Reputation and Student Recruitment Marketing.

United Kingdom-Sheffield: Advertising and marketing services

2019/S 246-606291

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Sheffield Hallam University
Postal address: Howard Street
Town: Sheffield
NUTS code: UKE32
Postal code: S1 1WB
Country: United Kingdom
Contact person: All communication via https://in-tendhost.co.uk/sheffieldhallamuniversity ref. 1920-16-CA-JB
E-mail: strategicprocurement@shu.ac.uk
Internet address(es):Main address: www.shu.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/sheffieldhallamuniversity/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

1920-16-CA-JB Media Planning and Buying for Reputation and Student Recruitment Marketing

Reference number: 1920-16-CA-JB

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University is seeking to appoint a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:

— delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally,

— raising the profile and enhancing the reputation of the University through institutional positioning and research impact,

— promoting the new University brand campaign achieving stand out and cut through in our competitive market place.

The appointed agency will work with 2 central marketing teams – the prospective student marketing team and the strategic marketing team.

All references to ‘the University’ include all wholly owned subsidiaries of the University, including but not limited to SHULaw.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKE32
Main site or place of performance:

Sheffield, UK.

II.2.4)Description of the procurement:

The University seeks an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and review

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying

— demonstrate the ability to:

—— plan and deliver integrated media campaigns across a range of audiences in order to achieve agreed objectives within the higher education sector;

—— procure media inventory, with the necessary professional standing to ensure the optimum price and placement can be negotiated across a range of channels – above and below the line – drawing on a range of factors such as (but not limited to) format, pricing rates, demographics, geographic and behavioural analysis;

—— liaise with the University in-house marketing teams or appointed third party creative agencies to ensure campaigns are delivered effectively and on time.

— be conversant with all relevant technical and media specifications with up to date digital knowledge and expertise to effectively plan, optimise and evaluate campaigns,

— manage multiple work requests and deliver to brief and on time,

— take full accountability for service delivery and offer solutions to any challenges faced,

— take financial accountability for any issues that arise due to an error caused by the agency,

— ensure all media activity is optimised, trackable, and able to deliver measurable results, in a transparent way, and is fully costed in order to achieve the agreed objectives and inform future activities,

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate, and provide corrective advice, including the preparation of edited/improved copy,

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy service/solution expectations.

The University requires an agency that will proactively support and work in partnership the marketing department. In scope are all media planning and buying activities across prospective student recruitment marketing and all brand level marketing. Out of scope is lead generation business to business marketing, paid search activity across all audiences, and social media paid campaigns which are done in-house.

Specifically, it will seek an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and reviews,

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying,

— manage multiple work requests and deliver to brief and on time,

— take full accountability for service delivery and offer solutions to any challenges faced,

— take financial accountability for any issues that arise due to an error caused by the agency,

— track, measure and provide routine management information (MI) and analysis on the success and cost-effectiveness of all media,

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate, and provide corrective advice, including the preparation of edited/ improved copy,

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social Value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Introductory statement / Weighting: 11.25
Quality criterion – Name: Account management / Weighting: 6
Quality criterion – Name: Evaluation / Weighting: 11.25
Quality criterion – Name: Value for money / Weighting: 6
Quality criterion – Name: Innovation and creativity / Weighting: 6
Quality criterion – Name: Performance / Weighting: 6
Quality criterion – Name: Process for Task A / Weighting: 6
Quality criterion – Name: Task B — delivery of targets / Weighting: 6
Quality criterion – Name: Student placement / Weighting: 1.5
Cost criterion – Name: Project/account management / Weighting: 6
Cost criterion – Name: Analysis and reporting / Weighting: 6
Cost criterion – Name: Media planning/negotiation / Weighting: 6
Cost criterion – Name: Media volume discount / Weighting: 4
Cost criterion – Name: Spot buying discount / Weighting: 4
Cost criterion – Name: Set up costs / Weighting: 4
Cost criterion – Name: Ongoing optimisation costs / Weighting: 6
Cost criterion – Name: Cost of tools to deliver any media, evaluation or reporting activity / Weighting: 4

II.2.6)Estimated value

Value excluding VAT: 250 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As stated in tender documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As stated in tender documents.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 23/01/2020
Local time: 15:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 30/03/2020

IV.2.7)Conditions for opening of tenders

Date: 29/01/2020
Local time: 15:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

Between 6 and 18 months prior to the contract’s expiry, including any extensions which might apply.

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: Sheffield Hallam Unversity — Legal Services
Postal address: Howard Street
Town: Sheffield
Postal code: S1 1WB
Country: United KingdomInternet address: www.shu.ac.uk
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

18/12/2019